Funnel mapping software is an essential visualization tool for marketing online. It is more than important for automated marketing professionals (aka Automation Service Providers), it’s critical. The importance of this type of…
Capturing data is at the core of digital marketing. All of your efforts will fall infinitely short without the ability to make information submission easy. To our benefit, there are many software…
There is something to be said with owning your own online assets. Breaking free from the requirements of service agreements that platforms mandate in order to keep your account, and community, in…
In this month’s Marketing Automation Report, Chris will discuss software options for WordPress-based personalization. Website personalization is the ability to display customized messaging on a single page for multiple visitors. It is…
In this month’s Marketing Automation Report, Chris will discuss conditional content and give you an idea of what that looks like relative to your CRM. Conditional content is not necessarily new technology,…
There have been many times I wish there was more available to those who desire to automate WordPress. I constantly found myself scrolling through the actions and triggers on Zapier as well…
This post has been updated on Feb 1, 2019 (click here to read) A good friend of mine shared a link with me revealing the trademark for the business name Kaep registered…
I’m gonna take it back with this one. Do you remember PEMDAS? Most Americans recognize this as a short hand way of remembering the proper order in which your mathematical calculations should be executed….
Marketing automation is all about leverage. Getting more out of what you have created instead of creating more. As you mature in marketing you need to train yourself in coming up with…
Time to get personal. In this issue I am going to be pulling back the curtains to my website to show you exactly how it’s performing down to the exact conversion rates. There’s…
What I love about platform updates is they give you insight on exactly what companies are paying attention to, what they value, and how receptive they are to their audience. If you look…
One of the greatest and most least talked about benefits of marketing automation is the ability to meet people where they are at. I can’t say enough about how powerful it is…
I was recently asked by a good friend of mine the difference between marketing and sales. For a while he was coupling them together as the same process in his mind. The question…
I’ve been engaging and researching this space for a few years and couldn’t ignore this trend. This week I’m excited to unveil what I believe the future of Marketing Automation is going…
In this issue I would like to talk to you about the inevitable. Eventually, if you haven’t already, you will find yourself in need of migrating between marketing automation platforms. It is…
First and foremost…Happy New Year! I’m excited about the opportunity to help your business reach new heights in 2016 by way of automation. I’m equally excited about some new things I have…
Learning how to market presents enough challenges for the average entrepreneur. Throw in automation and you have quite the code to crack in order to be successful. If you think about it,…
There are a ton of marketing automation platforms out there. I don’t see that minimizing any time soon. Each time a new one pops up it seems to offer something different that…
Local Business Lead Gen Strategy Let me start by saying I absolutely love how effective marketing automation is for traditional, non-internet based, businesses. For most brick and mortar business it only requires…
I’ve spent the entire week down in Arizona at Infusionsoft’s PartnerCon. It’s their annual conference for their certified partners to come together, connect, and network. I was fortunate enough to give a…
