As we are officially in 2024, it is always good to look back at what the previous year brought us. Though many…

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Segmentation has been one of the most confusing areas of marketing. Feel free to ask a room of diverse marketers if they…

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Text Message marketing is hot right now. If you want a way to reach your audience that boasts a 98% open rate,…

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In today’s world, it seems that everyone is always on their phone, either texting or scrolling through social media feeds, 98% of…

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Last month, our founder Chris L. Davis decided to revisit the email marketing landscape and what is available now. In this post,…

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If you have heard the phrase going around that “Email is Dead” then don’t believe the hype. Email is very much alive…

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Is email still an effective channel for marketing? Absolutely. Nearly everyone has at least one email address (many have multiple) and as…

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How many times have you heard the phrase “less is more”. As much as I hate cliche’s this one continues to reign…

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The need for displaying data in a way that’s clear and easily actionable is a growing need as more people rely on…

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Segmentation is the super power of marketing automation. Done correctly, you will not only be able to easily locate any lead throughout…

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