2023 Year In Review for Marketing Automation

As we are officially in 2024, it is always good to look back at what the previous year brought us. Though many entrepreneurs experienced trying times there was quite a bit of…

Segmentation Foundations: 3 Tips to Keep Your Contact Database Organized and Clean

Segmentation has been one of the most confusing areas of marketing. Feel free to ask a room of diverse marketers if they have a good handle on segmenting their contact database, and…

SMS Marketing

3 SMS Marketing Solutions to Compliment Your Email Marketing

Text Message marketing is hot right now. If you want a way to reach your audience that boasts a 98% open rate, then you should look into incorporating SMS Marketing into your…

Marketing

How To Use SMS Marketing and Email Marketing to Enhance the Customer Journey

In today’s world, it seems that everyone is always on their phone, either texting or scrolling through social media feeds, 98% of adults in the US own a mobile phone, and text…

Email Marketing Roundup 2022 – Part 2

Last month, our founder Chris L. Davis decided to revisit the email marketing landscape and what is available now. In this post, we will continue to look at more email marketing software…

Email Marketing Roundup 2022 – Part 1

If you have heard the phrase going around that “Email is Dead” then don’t believe the hype. Email is very much alive and becoming more crucial for those businesses that want to…

Email marketing

3 Reasons Why You Should Be Using Email Marketing

Is email still an effective channel for marketing? Absolutely. Nearly everyone has at least one email address (many have multiple) and as a society email has become a very big part of…

5 Strategies and 10 Tools to Simplify Your Business For You and Your Customers

How many times have you heard the phrase “less is more”. As much as I hate cliche’s this one continues to reign true. The more businesses I help grow the more I…

Marketing Automation Report 39 - Making Data More Easily Actionable

Making Data More Easily Viewable

The need for displaying data in a way that’s clear and easily actionable is a growing need as more people rely on software to help run their business. Yet, many marketing platforms…

Marketing Automation Report 38 - Going Deeper with Segmentation

Going Deeper with Segmentation

Segmentation is the super power of marketing automation. Done correctly, you will not only be able to easily locate any lead throughout the customer journey but also hit them with relevant messaging….

Marketing Automation Report Issue 34

GetResponse Adds Funnels, Samcart’s Drag and Drop, Live Transcriptions with Otter, Asana Automation, and Ontraport’s Shortcomings

Competition is the continual aide for consumers to receive the best product. When there is no competition in the marketplace companies tend to rest on their laurels and grow a deaf ear…

Demio Adds Webinar Engagement Functionality

Demio Adds Engagement, Infusionsoft’s Rebrand, Ontraport’s Card View Update, and Kartra Staying Relevant

Happy Q3 Automation Insiders! Is it just me or did the first half of this year fly by or what? Hopefully you’re starting to see some of the checkboxes being checked next…

Marketing automation online tools

Facebook Messenger Funnel, Drift’s Email Addition, Virtual Credit Cards, New Add-Ons for AC, and A New All-In-One Marketing Tool

Momentum seems to be picking up in the SMB marketing automation space. Looks like we’ll have a lot to look forward to this second quarter and beyond. With that being said, it’s…

How to use Chatbots to enhance your marketing

More Powerful Checkout Pages, ChatBots, and MailChimp’s New Positioning

Welcome to another issue of the Marketing Automation Report. This month was a rough one for ActiveCampaign with a lot of people reporting issues with logging in and/or sending emails. To be…

What Marketing Automation Will Look Like Going Forward

Redefining Marketing Automation

It’s time to bring some clarity to the concept of marketing automation. Over the years, I’ve noticed that many people, including myself, have often used the term “marketing automation” incorrectly when referring…

Building Landing Pages with Instapage

GetResponse’s New Visual Builder, Instapage Landing Pages, and Zoom Woes with Zapier

GetResponse Automation Capabilities I have always thought GetResponse is more of a direct competitor to Drip than any platform. Mainly because their automaton capabilities are similar and they both offer landing pages…

Multiple Lists vs Using a Master List and Tags for Segmenting Contacts

Multiple Lists vs Using Tags For Managing Contacts in ActiveCampaign

“Should I use multiple lists or tags to manage my contacts?” It’s a question I see asked often in many digital marketing communities. Among the most commonly asked are new ActiveCampaign users…

Build an online payment form

How to Create An Online Payment Form in Office Autopilot

Creating a online payment form can be quite the task depending on your level of technical expertise. In the same breathe, they can save you so much time by having them in…

The Truth About Email Open Rates

The Truth About Email Open Rates and What They Really Tell You About Your Subscribers

The most popular email marketing metric most online marketers talk about is email open rates. Email open rates are often the first metric you see when you log into your email marketing…

How To Upload A Digital Download to Mailchimp’s Email Autoresponder

This tutorial will show you how to upload your digital download to be delivered via your email autoresponder using Mailchimp.