Category: Podcast

Ep. 20 – In this week’s premium episode, Chris shares that this is actually the final of the sort. He gives a 10,000 foot overview of the premium podcast up to this point and shares insight on the exact reasoning and thought process behind taking it premium. He also covers how it performed and what…

Ep. 19 – In this episode, Chris reviews and shares his insight on one of the fastest growing marketing automation software platforms currently on the market: HighLevel. He covers why HighLevel is changing the game for marketing automation tools, how their approach is different than the rest, who this software is for, use case scenarios…

Ep. 18 – In this premium episode, Chris lays out the difference between a professional and a practitioner in respect to marketing automation. He pulls from his personal experience as both a Founder and a Marketer to cover how you need to show up as a marketer, as well as what to look for and…

Ep. 17 – In this episode, Chris addresses a topic that has been asked about many times by premium subscribers. And that is, trends in marketing automation. He covers this topic through the lens of what to expect and what he predicts will unfold in the near future for the industry including native automation, artificial…

Ep. 16 – What are the essential softwares for running a business? This week, Chris answers this question submitted by a premium subscriber. He covers not only the necessary software, but also the essential equipment needed, in hopes that this episode can serve as your starter kit for running a business. By the end of…

Ep. 15 – Which project management tool is the best? In this premium episode, Chris draws a line in the sand and defines the major differences between AirTable, ClickUp, Asana and more. He also goes into detail on use cases and scenarios for each tool in hopes that by the end of this episode you…

Ep. 14 -This week, Chris dives into the highly requested topic of e-commerce software and strategies. He compares the benefits and features of 2 major e-commerce softwares, WordPress and Shopify, to help you make an informed decision on which software is a better fit depending on the scenario and circumstances. He also shares the crucial…

Ep. 13 – In this episode, Chris answers another premium subscriber submitted question and breaks down the best place to start with automation. He covers where you should begin implementing it first, how to deploy it, and what impact can you expect. His take on this commonly asked question may surprise you. If you’ve been…

Ep. 12 – In this episode, Chris addresses a hot topic; ActiveCampaign’s latest price increase. An increase wouldn’t come as a complete surprise, keeping inflation in mind and the fact that it had already been slowly rising over time. However, this price hike was significant, especially for early legacy users of ActiveCampaign. Chris objectively walks…

Ep. 11 – In another episode based on a topic request submitted by a premium subscriber, Chris takes you on a deep dive of customer avatars. He discusses what a customer avatar is, how to properly define yours and the difference between lead profiles and customer profiles. He also addresses common mistakes often made with…

Ep. 10 – In an effort to continue answering questions submitted by Premium subscribers, this episode is focused on the foundational processes and tools needed for Soloproneurs and small teams. Specifically, Chris discusses how to build a system using an ActiveCampaign and Airtable combo and also shares insight on a few other crucial tools for…

Ep. 9 – Technology has made it easier than ever for businesses to directly reach their consumers, which has opened up the doors for endless potential and success. However, if used in conjunction with the wrong marketing strategy, you’ll find yourself completely exhausted. So which B2C marketing strategies are the most effective, efficient and successful?…

Ep. 8 – How do you build an email follow up strategy that actually works and converts? In this premium episode, Chris discusses exactly that as he shares strategies for follow up emails once a prospect has opted into your funnel. He explains the 3 stages to successful follow up and also breaks down how…

Ep. 7 – The word “systems” is often misused, misinterpreted and, quite frankly, overused and abused. Chris is using this suggested topic episode to bring the utmost clarity to what systems actually means, as well as, busting some common myths to further breakdown what systems does not mean. He covers the 5 fundamental systems in…

Ep. 6 – This episode is the first of its kind for the podcast, where Chris has actually curated an episode based on a topic requested by a listener! He dives deep into automation for fitness trainers and touches on how to improve your lead generation results. Though this episode is focused on fitness trainers,…

Ep. 5 – This week, to conclude the tech stack series, Chris explains the impressive features and capabilities of one of his favorite tools, Airtable. Airtable is a platform that allows you to streamline just about any process, workflow, or project. He gives context and real use cases to demonstrate just how much Airtable has…

Ep. 4 – Brace yourselves for this very honest episode where Chris covers why LearnDash is one of the 5 main tools in his tech stack. LearnDash is a learning management software that allows you to build and sell courses on WordPress. Chris has used LearnDash for many years to generate revenue selling courses, and…

Ep. 3 – Chris continues to expose his tech stack by using this episode to cover why he personally loves using WordPress. He explains the differences between hosted and self-hosted website platforms and the perks and downfalls of each. He also gives countless tips and tricks of how you can make the best experience possible…