Redefining Marketing Automation
It’s time to bring some clarity to the concept of marketing automation. Over the years, I’ve noticed that many people, including myself,…
Build and Selling Courses Just Got Easier and More Powerful
With Q4 of the year approaching, how has your business been doing so far this year? If you run a more holiday…
New Visual Automation Builders, Online Whiteboards, and Onsite Segmentation
This month’s theme is to look deeper than the surface. The time where one blindly gives some new tech company your money…
Ontraport’s New Builder, Acuity Improved Integration, and the Death of Center
ActiveCampaign Consistently Updating One of the things I love to see as a digital marketing advisor, implementor, mentor, and employee is a…
GetResponse’s New Visual Builder, Instapage Landing Pages, and Zoom Woes with Zapier
GetResponse Automation Capabilities I have always thought GetResponse is more of a direct competitor to Drip than any platform. Mainly because their…
Multiple Lists vs Using Tags For Managing Contacts in ActiveCampaign
“Should I use multiple lists or tags to manage my contacts?” It’s a question I see asked often in many digital marketing…
Ordering Your Automations for Success
I’m gonna take it back with this one. Do you remember PEMDAS? Most Americans recognize this as a short hand way of…
The User Funnel Experience Defined
Do you ever find yourself building your funnels as you go? You don’t have everything you need to complete them but you…
An Optimized Approach To Delivering Multiple LeadMagnets
Marketing automation is all about leverage. Getting more out of what you have created instead of creating more. As you mature in…
Behind the Scenes of My Website Conversion Rates
Time to get personal. In this issue I am going to be pulling back the curtains to my website to show you exactly…
State of Marketing Automation – February 2016
What I love about platform updates is they give you insight on exactly what companies are paying attention to, what they value, and…
Email Segmentation Made Easy
One of the greatest and most least talked about benefits of marketing automation is the ability to meet people where they are…