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The common adage in marketing and sales goes as such…”The fortune is in the follow up”. This statement is true in all aspects, when you are actually following up with your leads and prospects consistently. The truth of the matter is most small businesses do not. 

Funnel mapping software is an essential visualization tool for marketing online. It is more than important for automated marketing professionals (aka Automation Service Providers), it’s critical. The importance of this type of visualization can not be stressed enough as it will save you countless hours spent

Capturing data is at the core of digital marketing. All of your efforts will fall infinitely short without the ability to make information submission easy. To our benefit, there are many software tools that afford us this important functionality. Unfortunately, with so many solutions also comes

There is something to be said with owning your own online assets. Breaking free from the requirements of service agreements that platforms mandate in order to keep your account, and community, in good standing. Censorship has become a major topic of discussion for those who are

In this month’s Marketing Automation Report, Chris will discuss software options for Wordpress-based personalization.  Website personalization is the ability to display customized messaging on a single page for multiple visitors. It is one of the most effective ways to increase your conversion rates and truly personalize

In this month’s Marketing Automation Report, Chris will discuss conditional content and give you an idea of what that looks like relative to your CRM. Conditional content is not necessarily new technology, but it has never really evolved enough to make itself available for everyone to

The need for software that allows you to stream live video online has really hit an uptick. I think the trend was bound to hit its exponential growth, but COVID-19 has really helped speed things up. From teachers trying to figure out how to use Google

The need for displaying data in a way that’s clear and easily actionable is a growing need as more people rely on software to help run their business. Yet, many marketing platforms don’t even get the basics correct. They provide you with a list of charts

Segmentation is the super power of marketing automation. Done correctly, you will not only be able to easily locate any lead throughout the customer journey but also hit them with relevant messaging. As always, some platforms do it a lot better than others. This area, however,

Capturing information online is often referred to as the “front door of your system” by Chris as he teaches and instructs digital marketing professionals on how to automate their lead generation. However, all tools handle this process differently which it is why we are highlighting the

This edition of the Marketing Automation Report will cover some of the software Chris is currently using to increase his productivity, how he’s using them, and if he recommends them for your business. As the founder, Chris is always looking for software to not just aide

There’s an incredible opportunity in marketing automation right now, for people who are interested in helping companies set up automated systems customized to the business’s needs, the right way. Yet very few people know about it, much less what the “right way” is. Here’s the thing.