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I’m gonna take it back with this one. Do you remember PEMDAS? Most Americans recognize this as a short hand way of remembering the proper order in which your mathematical calculations should be executed. PEMDAS stand for... “Please Excuse My Dear Aunt Sally” which mathematically translates to... “Parenthesis,

Do you ever find yourself building your funnels as you go? You don't have everything you need to complete them but you need something in place to start capturing leads? If so, you may be approaching funnel building all wrong. I’d like to propose an alternative

Marketing automation is all about leverage. Getting more out of what you have created instead of creating more. As you mature in marketing you need to train yourself in coming up with multiple ways to get more leads on content that is already in place and

Time to get personal. In this issue I am going to be pulling back the curtains to my website to show you exactly how it's performing down to the exact conversion rates. There’s a lot of talk about building your business as a “Machine”. While I agree

What I love about platform updates is they give you insight on exactly what companies are paying attention to, what they value, and how receptive they are to their audience. If you look hard enough you can start seeing trends being set through the updates each company

One of the greatest and most least talked about benefits of marketing automation is the ability to meet people where they are at. I can’t say enough about how powerful it is to be able to determine your next actions based on the previous steps taken

I was recently asked by a good friend of mine the difference between marketing and sales. For a while he was coupling them together as the same process in his mind. The question challenged me for a minute until I realized they are totally separate processes. Both

I’ve been engaging and researching this space for a few years and couldn't ignore this trend. This week I’m excited to unveil what I believe the future of Marketing Automation is going to look like. Of course I’m biased to my own opinion but I would

In this issue I would like to talk to you about the inevitable. Eventually, if you haven’t already, you will find yourself in need of migrating between marketing automation platforms. It is a good problem that is the byproduct of your marketing growth. If you haven’t

First and foremost…Happy New Year! I’m excited about the opportunity to help your business reach new heights in 2016 by way of automation. I’m equally excited about some new things I have in the works for you as well. Before I get into some of my

Learning how to market presents enough challenges for the average entrepreneur. Throw in automation and you have quite the code to crack in order to be successful. If you think about it, it’s the process of cracking the code that business ideas are validated. Finding your

There are a ton of marketing automation platforms out there. I don’t see that minimizing any time soon. Each time a new one pops up it seems to offer something different that the other tools seem to lack. This works to the detriment of business owners