Why Marketing Automation is the Newest Growth Field and How You Can Get In On It
There’s an incredible opportunity in marketing automation right now, for people who are interested in helping companies set up automated systems customized to the business’s needs, the right way. Yet very few people know about it, much less what the “right way” is.
Here’s the thing.
There are hundreds, if not thousands of business automation tools out there. Each of them has its strengths and weaknesses. Each of them works well for certain business types or certain situations.
Businesses are overwhelmed with all the options available to them. CEOs have no idea how to find the best automation solutions for their particular needs. Most companies choose whatever automation tool seems right at the time, have someone set it up for them and hope the tool does what it claims it will do.
Whoever is “in charge” of the tool spends a lot of time trying to learn enough about automation to make things work and ends up surrendering, then looking for a different solution.
Which results in a lot of frustration and lost revenue for the company.
There is a better way.
And it involves that incredible opportunity I mentioned just a moment ago.
That opportunity is to become the person who understands automation processes and automation tools to a depth that most people will never have.
To become an invaluable member of a team. The person everyone turns to when it comes to automating any process within a business. And being able to build custom solutions the right way, so they work the first time and keep working as long as they’re in place.
This is literally the opportunity to become a superhero in the eyes of your clients or your CEO.
And to make a very comfortable living doing it.
The title of that superhero? Automation Service Provider.
What is An Automation Service Provider™?
An Automation Service Provider™ (ASP) is the digital marketing professional responsible for implementing automated processes across an entire business. The ASP does this by integrating various 3rd party software types to create a specific solution for the current, and ongoing, needs of the business.
When done correctly, the Automation Service Provider quickly becomes one of the strongest assets to rapid small business growth. In fact, the ASP will be able to name their price, because their knowledge is so valuable to businesses today.
For this outcome the ASP should be able to:
- Assess all types of marketing software and propose the best solution for a company’s current and future needs.
- Integrate multiple types of technology and software in a systematic and effective way.
- Provide easy to follow and understandable visual maps of business processes.
- Measure the ROI of all marketing efforts.
- Handle the segmentation of large databases (250k +).
- Have in-depth knowledge of online conversion best practices for all types of landing pages, sales pages, and checkout pages.
- Translate traditional marketing processes into automated processes.
- Work as a liaison, and voice of reason, between the CEO and the technical team.
- Document all processes before, during, and after they are executed and update them as they change.
This is a short list of the skills an Automation Service Provider should have to be able properly automate systems for businesses. There is a lot more to learn, but the more you know, the greater the opportunity to help companies thrive and the more money you can earn.
The Problem for Companies and Digital Marketing Professionals
Finding people with this impressive collection of skills isn’t easy. Many people are willing to try but lack experience working with multiple tools and implementing complicated or customized processes. If they do have the skills, they are skilled in either marketing or technology. Not both.
In all cases, demand for Automation Service Providers with these skills is increasing. Digital marketing professionals do not currently have the education or experience they need to succeed.
This is due to the fact that the majority of training for digital marketing doesn’t focus on automation. It focuses on marketing. Digital marketing professionals learn the ins and outs of building funnels, running ads, creating landing pages, and the techniques and tactics behind this. They may learn some basic automation skills as part of this education, but not enough.
No one teaches marketing and business automation as a practice and profession.
Unfortunately, this approach leaves both companies and aspiring Automation Service Providers with the following limited options:
- Rely on software companies to teach them marketing automation. (Giving them biased education that revolves around their software).
- Rely on software companies to implement their automation for them. (Software company employees lack marketing experience. They’re taught how to use the software they sell and not a lot more).
- Ask other digital marketing professionals in group settings for answers. (This becomes the blind leading the blind.)
- Figure it out on your own. (Requiring unlimited time and unclear results).
Right now, there is only one way to gain the expertise required to truly be an Automation Service Provider. Actually doing the work.
Finding the Perfect Automation Framework
I learned advanced marketing automation and honed my skills when I was the Head of Marketing Automation at Leadpages (one of the nation’s fastest growing tech startup companies). Their rate of growth meant there was a huge need for marketing automation implementation. I was willing to tackle the challenge and within 2 years, the company was in a position to raise $37 million in venture capital. That’s on top of the millions the company was already earning from customers.
During my time at Leadpages, I put together a framework that let me repeatedly implement the automation the company needed, without interrupting the flow of the processes that were already in place. In fact, it usually made things work much more efficiently, which delighted everyone involved.
I continue to use this framework with clients, and it works every time. In fact, as the Director of Education at ActiveCampaign (one of the industry’s top marketing automation tools) I taught small businesses across the world how to leverage marketing automation by way of this framework.
Simply put, the companies I work with go from frustrated with their current systems to thrilled with the results they’re getting.
While this is great for me, I recognize that I am not going to be able to help every company out there by myself. Nor do I want to. I would much rather share this with other digital marketing professionals, so they can learn to implement this framework themselves and grow profitable businesses doing this for their own clients.
Join the Movement
I have built a community of Automation Service Providers.
This is a movement to bring together digital marketing professionals at all levels currently working in the field of marketing automation. This will be a single place to learn the framework I created, as well as many other essential skills to provide the service of automation to small businesses and startups.
It’s a place where you can work with, and gain knowledge from others just like you. A place to continually grow and share with marketing professionals whose desire is to expand their knowledge and experience in the shortest time possible.
Simply put, it’s the only place to effectively shorten the learning curve required to deploy automated marketing systems with high level of success and no rate of failure (yes, I said “no rate” and not “low rate”).
Therefore, it is my mission, along with my team here at Automation Bridge to provide you with such a collective learning experience through our exclusive program offerings.
To learn more about this amazing opportunity, please click on the button below to get the process started to meet with my team, or myself, to identify if you would be a good fit. If so, we will extend an invitation to allow you to get started immediately.
I look forward to the opportunity to have you join me so I can help you achieve your dream of becoming that automation superhero to all of your clients and earning a great living while doing so.