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Marketing is everything in business. It's how business owners get their products, services, and updates in front of prospects and customers. The goal is to ultimately turn every visitor (or window shopper) into a paying customer. Then every paying customer into a repeat, lifetime buyer. While

In the internet marketing world it's almost a sin to not know what a webinar is. However, for the general public...they are confused trying to figure out "What is a webinar?". While I understand fully what a webinar is and how to use them to grow

I used to think people's purchasing habits were dictated by price. While price definitely plays a role in the final decision of which product to purchase, it is not the deciding factor. I was told, by a marketer who's name I can't remember, "emotions make you

I began guest blogging for the Dynamik Theme blog and was told to setup my Google authorship before I started posting. I figured they just meant make sure my Google Plus account was active. Boy was I wrong. Google authorship is the ability to have your

Wow, Clay Collins over at The Marketing Show had a great infographic on the truth about Email Marketing. This infograph helps identify common practices you should implement to avoid the spam folder. As stated below, the ROI on email marketing (done correctly) is about $40 for

As a business owner and entrepreneur you quickly become aware of the fact that clients are not forever. They eventually run out. In fact, it seems to happen at the most inopportune times where you realize you've just finished with your last project and there are

I must say, this was a bit harder than it should have to be. I understand my way around technology and Wordpress, but I still found myself doing a Google search trying to figure out how to embed an audio player on my website. So hopefully

I made the jump back in college when a good friend of mine asked if I wanted a gigabyte of email. Since this was in 2003 a gigabyte was unheard of. Back then Gmail was invite only. He sent me an invite, I signed up, and

Office AutoPilot is an all-in-one marketing solution for internet marketers and small businesses. I find myself slowly being drawn in to use it for my own personal business the more I work with it for clients. Today I found myself needing to add a "Thank You"

Buying products, services, and information online is a growing trend. It almost seems as if everybody has something to sell online these days. That can be both good and bad in a since. It's good that information and resources are now more easily acquired than any

So you're ready to start email marketing huh? You have your website up, opt-in form is sprinkled in all the right places, and people are subscribing. Outside of setting up your first follow-up message you may need to send an occasional broadcast to your subscribers. A

As an online business owner, one of the most valuable investments in web technology you can make is choosing an email service provider. They provide a service that can help you to put all of your email marketing, subscriber acquisition and follow up on automatic pilot.