Making the Decision Process Easy

Welcome to this week’s edition of the All Things Automation newsletter. This week is all about getting the most out of your online tools. There are so many options to pick from nowadays that it’s easy to get overwhelmed trying to pick the “right” one.

I spend a lot of time advising entrepreneurs on which tools will work best for automating their business so they are not throwing money away. Always remember…”tools are just extensions of you”. They cannot do what you do not know how to do. If you don’t know how to market, a tool will not fix that. However, if you are well versed in marketing, the right tool can explode your business beyond imagination. So this week I introduce a few tools that I would use if I were to start all over again. Enjoy!

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For Email Marketing…GetResponse

I have used practically every email autoresponder available on the market. And there are a lot. GetResponse continues to be the top of the line for a few reasons:

  • Most features for the price
  • Easy user interface
  • Advanced Autoresponder features
  • Built in surveys
  • Great customer support

GetResponse has all the features as any other email marketing platforms as well as all the bullet points listed above. I’ve been using them for years with no complaints (notice I did not say “no problems”).

If you’re looking into getting started with email marketing, or you want more from your current provider; I would highly recommend checking out GetResponse. To help you get started, I have created some free training on how to use the entire platform that you can access for free here.

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For Taking Payments…Authorize.net

Believe it or not, at some point your payment processing needs will outgrow Paypal. And that is a really good thing. In fact, I would recommend switching to your own payment processing as fast as you can afford it (approximately $30/mo depending on service provider). A few reasons why are below:

  • Faster payments directly into your bank account. 1-2 business days compared to Paypal’s 3-5 business days
  • Lower fees. Around 2% compared to Paypal’s 2.75%
  • Shopping cart integration. Authroize.net integrates with practically everything Paypal integrates with
  • More control. Paypal has been known to randomly freeze your funds.

Don’t get me wrong I still recommend Paypal as a backup source, but Authorize.net is for entrepreneurs ready to get serious with their business. If you’re interested in checking out Authorize.net I would NOT sign up via their website. They have all types of fees attached. Instead I use a reseller called FreeAuth.net that allows you to get started with ALL your fees waived.

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For Running Webinars…WebinarJam

I was actually introduced to this tool by a good client (and subscriber) of mine Krista. She asked me if WebinarJam was a good platform for webinars so I looked into it for her.

Low and behold, WebinarJam is one of the most powerful webinar tools on the planet (yes, planet). It had every feature I could possibly dream of in a webinar platform. Some of which include:

  • Unlimited attendees
  • Display and sell products live in the webinar
  • Follow up emails for people who attended but did not buy (and more)
  • Public and private chat capabilities
  • Paid registration
  • Automatically recorded webinars and pages to view them on automatically created

I could list a lot more but I think you get the picture. If you run webinars or are looking to add webinars to your marketing strategy, save yourself some time and money and just purchase WebinarJam. I promise you’ll be glad you did (if you purchase it this week you will get the super duper promotional price).

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