3 WooCommerce Funnel Builders To Take Control of the Customer Experience

Do you use WooCommerce and find that you want to have more control over the checkout process or even be able to execute automations throughout the process? This is the question that is often asked by WooCommerce users who want more control over the native checkout experience. 

As powerful as WooCommerce is, the most common issue is that by itself it is a static platform that requires quite a few plugins to extend its functionality (unfortunately the list of plugins can be expensive). I remember when I used to use WooCommerce how it took FOREVER to customize the checkout pages. 

So If you are a WooCommerce user and want to have more of an updated and modern customer journey (think ClickFunnels), then these are your choices. This report will be assessing all platforms reviewed in the following areas: ease of use, templates & documentation, checkout customization, tracking, and integration.

First up is CartFlows. CartFlows integrates with your most common page builders like Divi, Elementor, and Beaver Builder. It uses the word “Flows” as synonymous to funnels to enable you to create custom, sequential pages to increase checkout conversions. 

Once configured, CartFlows seems to offer similar features and capabilities as ThriveCart. Since ThriveCart is one of the preferred platforms here at Automation Bridge, I wanted to know how close to ThriveCart could I get.

  • Ease of Use (Rank: 4) – You can easily add elements, rearrange elements and re-order steps in your sales funnel all with a few clicks. You also don’t have to worry about keeping the pages correctly linked as the links in each funnel step update automatically when you make adjustments or rearrange things.
  • Templates (Rank: 5) – They provide single page templates and full funnels for page builders that you already use: Gutenburg, Divi, Elementor, and Beaver Builder. They make it easy to choose which page builder you are using and give you the option of choosing free templates or pro templates. You can take a look at all of their templates without having to sign up for a free trial here.
  • Documentation (Rank: 4) – CartFlows has a robust knowledge base that has not only step-by-step documentation on how to use and get the most out of it, but also a 30-minute extended walkthrough video.
  • Checkout customization (Rank: 5 ) – You can customize every aspect of your checkout page from custom layout to modifying fields to adding custom scripts. Other features:
    • A/B split testing
    • Order bumps
    • One-click upsells 
    • Pre-checkout offers
    • Dynamic offers 
    • Add products via URL
    • Import and export of other cart templates
    • CartFlows Optin – lets you easily build a lead generation form.
    • All can be done in the CartFlows “Flow” tab with a few clicks. 
  • Tracking (Rank: 4) – CartFlows integrates natively with Google Analytics and Facebook Pixels. They also have their own insights called CartFlow Insights which tracks everything from total visits, conversions, conversion rate, revenue at each step of the flow, average order value, gross sales and revenue from order bumps.
  • Integrations (Rank: 4) – They integrate with popular payment gateways such as Authorize.net, PayPal, and Stripe. They do have an integration with ActiveCampaign; however, it is configured via ActiveCampaign’s deep data integration. So if you’re not on that tier of plan, you will have to rely on Zapier or WPFusion. 


CartFlows offers a pretty robust offering for WooCommerce users looking to enhance the checkout experience. They have testimonials from some notable companies and entrepreneurs that provide a bit more confidence in their platform if you’re a first-time looker.

WooFunnels bills itself as the “Ultimate WordPress Funnel Builder and Marketing Automation Engine”. This is due in part because they offer other products that work alongside the funnel building software.

  • Ease of Use (Rank: 5) – The interface is clean and easy to navigate. Most of the funnel can be built with just a few clicks (can’t stress enough how important this is within the WordPress ecosystem).
  • Templates (Rank: 5) – With a good choice of templates to choose from, you won’t have to worry about starting from scratch. It’s nice to see them offer you the ability to customize your Thank You pages so you can more easily direct customers to the next step post purchase.
  • Documentation (Rank: 5) – Their documentation is excellent. They show you how to do everything in their product with not only screenshots and step-by-step instructions, but also with video.
  • Checkout customization (Rank: 4) – They make it easy to customize the checkout using their built-in Customizer. You can design checkout pages without relying on any page builder. They have a ton of templates that you can choose from and you are able to drag and drop and rearrange the layouts using the Customizer widgets. Editing custom fields on your checkout forms all drag and drop functionality as well. While they don’t have as many features as CartFlows they do have:
    • Order Bumps
    • One-click Upsells
    • In-depth Analytics
    • A/B Testing
    • Rule engine to personalize the checkout cart
  • Tracking (Rank: 4) – You can use Google Analytics, Facebook Pixel and Google Tag Manager. If you have purchased Autonami, you will have an extended section to view data analytics.
  • Integrations (Rank: 3) – In order to integrate with third-party CRMs and messaging applications, you will need to purchase  Autonami Connector and Automani Marketing Automation.


Though WooFunnels doesn’t match the number of features Cartflows includes, it does offer a lightweight CRM for native marketing automation called Autonami. While it does add a lot of automation features you will need to purchase the Autonami Marketing Automation and Autonami Connector in addition to the Funnel Builder. With the largest library of templates and a marketing automation add-on do yourself a favor by NOT easily disregarding them as an option.

LaunchFlows is a sales funnel builder that came highly recommended by one of our private community members. If you are a beginner to the whole sales funnel game, then you will love how easy LaunchFlows makes it to get started.

  • Ease of Use (Rank: 4) – Getting up and running is pretty straight forward. There are global elements that can be set up in the LaunchFlows tab of your WordPress backend. You can set up a product page, checkout page and thank you page in as little as 3 steps.
  • Templates (Rank: 2) – All of their templates are Elementor-based, so you will need to have Elementor installed in order to take advantage of using their templates. Unfortunately, you have to sign up for a free trial to access demos of their templates.
  • Documentation (Rank: 1) – They do provide documentation and how-to guides for using their product, but it is very bare bones and text heavy. And there are very few video tutorials and images to support their articles.
  • Checkout Customization (Rank: 3) – You can turn any page, post, product or lesson into a checkout by checking the “LaunchFlows checkout enable” box. When you do this it produces the standard WooCommerce checkout layout. In order to customize you will need Elementor installed. LaunchFlows adds a library of new widgets within Elementor for you to then use to customize the checkout layout. It would be nice to see them integrate with more page builders, however.
  • Tracking (Rank: 1) – There is no specific mention in documentation or anywhere on their site about Google analytics or Facebook pixel tracking.
  • Integrations (Rank: 4) – You can use LaunchFlows with other sales funnel builders including CartFlows. It also has been tested to work with quite a few page builders although they recommend Elementor. They do have a direct integration to WP Fusion for passing data to your CRM and they also integrate with the website personalization plugin If-So.


LaunchFlows is a simple setup to provide a custom checkout experience. They are the only platform that mentions donation directly, so if you’re a non-profit you may want to start here. However, with the lack of templates, features, and documentation this software may leave you with a bit more to be desired.

Honorable Mentions

Other software that I found that can be used is OptimizePress. They have been in the WordPress landing page space for years and anyone who has been around Internet Marketing for at least 6 – 10 years has probably used or come across this plugin. 

They’ve got launch funnels, list-building funnels, sales funnels, and webinar funnels that you can choose from just to name a few. You don’t even have to be techy to use it since there is a built-in wizard that will step you through choosing what type of funnel you want to use all the way to launching the funnel…all with a few clicks. 

WooLentor is an Elementor WooCommerce add-on. It helps you to create page layouts for any of your products. It is designed for you to be able to customize any aspect of WooCommerce with Elementor. While that seems like a huge plus it does add levels of complication to creating a custom checkout.

Closing Notes

All of the software mentioned in this report offers the standard options when it comes to building a sales funnel – upsells, downsells, A/B split testing, and order bumps. All of the software was easy to get up and running with. Without having any experience personally using the software mentioned, I was pleasantly surprised to find how well WooFunnels stacks up against CartFlows as strong options for WooCommerce users.

What WooCommerce Funnel Builders have you tried? Let me know in the comments below.

Samantha Pointer Foxx, CASP™

About the Author

Samantha Pointer Foxx is a Certified Automation Service Provider™ & owner of Samantha Pointer Enterprises. She helps small business owners who don’t have the time, patience, or tech “know-how” to automate their marketing & sales online.

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