Marketing Automation Report 38 - Going Deeper with Segmentation

Going Deeper with Segmentation

Segmentation is the super power of marketing automation. Done correctly, you will not only be able to easily locate any lead throughout the customer journey but also hit them with relevant messaging….

Marketing Automation Report #36

Best Way to Integrate Lead Generation Software

Capturing information online is often referred to as the “front door of your system” by Chris as he teaches and instructs digital marketing professionals on how to automate their lead generation. However,…

ActiveCampaign Automations Visualizer, Gmail’s Updated Interface, and Intercom Introduces A New Business Messenger

Welcome to this month’s Marketing Automation Report. In this report you will learn about a few apps and features that received a “digital facelift”. Which, in my opinion, is great. Also, let’s…

What Marketing Automation Will Look Like Going Forward

Redefining Marketing Automation

It’s time to bring some clarity to the concept of marketing automation. Over the years, I’ve noticed that many people, including myself, have often used the term “marketing automation” incorrectly when referring…

Multiple Lists vs Using a Master List and Tags for Segmenting Contacts

Multiple Lists vs Using Tags For Managing Contacts in ActiveCampaign

“Should I use multiple lists or tags to manage my contacts?” It’s a question I see asked often in many digital marketing communities. Among the most commonly asked are new ActiveCampaign users…