Starting a Career in Automation feat. Brittney Bossow

ASG 072 – Starting A Career in Automation feat. Brittney Bossow

Chris Davis: [00:00:00] You’re listening to the All Systems Go podcast, the show that teaches you everything you need to know to put your business on autopilot, learn how to deploy automated marketing and sales systems in your business the right way with your host, the professor of automation himself and founder of Automation Bridge, Chris Davis.

Chris Davis: [00:00:32] Welcome to the All Systems Go podcast. I’m your host, Chris l Davis, founder and chief automation officer of Automation Bridge, an online publication for small business automation, where we focus on turning digital marketing professionals into automation service providers. In this episode, I have Britney Bossow, the chief operating officer of the WHY Institute, and her why is to make a positive impact on the lives of others. How she does it is by making sense out of the complex. What she brings is a simple way to help others move forward in an efficient and effective pattern. I had the opportunity of meeting Brittny at the very early stages of her career at the WHY Institute and to see the growth that she’s done in such a small amount of time, a short amount of time. I thought that she would be a perfect candidate. For those of you who are listening and just wondering what does entry and an ongoing career look like for somebody who is, you know, aspiring to get into the space? Maybe you don’t want to book a clients. Maybe you want to work with a budding startup, right? You want that excitement and growth and an ability to impact the operations. Britney has done it all.

Chris Davis: [00:01:51] So what I did in this podcast is I documented her journey of starting the career, what success look like, what challenges she faced, as well as how she approached automation in the beginning and where she’s at now. So I believe this episode is fully comprehensive to give you insight on how to how to set the proper expectations if you’re looking to establish or start a career in the space of automation. So before we get into the episode, if you’re new to the podcast, make sure that you listen to this episode in its entirety. At the end, I will make an invitation for you to join the family of listeners and subscribe. OK, if you are a listener, you’re not subscribed. You can subscribe to the All Systems Go podcast on Apple podcast. Google podcasts were on YouTube. You can subscribe to our YouTube channel as well, please. If you have not leave a five star rating and review, it would be greatly appreciated. So let’s jump into this episode with Britney and let her detail her journey and her success and with her career with the Y Institute. Britney, welcome to the All Systems Go podcast. Glad to have you on. How are you doing?

Chris Davis: [00:03:05] I’m doing well, how are you doing, Chris?

Chris Davis: [00:03:08] Well, you know, given the time of recording, I’m still looking at snow outside of my window and when there is no snow, I’ll be doing even better. So no complaints, but patiently waiting.

Brittney Bossow: [00:03:22] That’s that’s wonderful. I can say I don’t have strong feelings and I’m enjoying the weather here in Austin.

Chris Davis: [00:03:29] Yeah. Yeah. Good old Austin. Will Britney. I wanted to, of course, give give people insight on your journey. Oftentimes, you know, Britney, oftentimes I feel like people jump so far to the end that they don’t take the time to really document document the humble beginnings and the processes in between. Right. There’s, you know, in on in a chase to get to 10 million or one million dollars. There’s a lot of victories in between then on the way. And I want to highlight that in terms of a career in in the digital marketing and automation space. And you came to mind. So tell our listeners, give them a little bit of your back story personally and professionally.

Brittney Bossow: [00:04:18] Yeah, OK. I’d be happy to kind of in the personal realm, which kind of transpires into the professional realm. I lived in Colorado for the past 21 years and then just recently moved out to Austin, Texas, where or to a new kind of career with a new company. But I loved growing up in Colorado and grew up in the mountain town where there was a bunch of events and hospitality was super huge and got involved in that industry pretty heavily just with an event marketing the events, putting on the events, making sure they go well and just a lot of the hospitality business. So I focused a lot of my attention in that direction for quite a few years.

Chris Davis: [00:05:11] Is that after high school?

Brittney Bossow: [00:05:14] Yes. Yeah, OK, yes. After high school, through college and a little bit of after college. OK, OK. And then within that, just kind of figured out what I really love within the event industry was the operation side of it. I think the fun design is awesome and you get to try new food and all this stuff. But what I really loved was the operations and the efficiency within it and then within that got an opportunity to jump on with a startup company and kind of help them get their processes and operations in line to be more efficient and more effective. And I’m still with that company as of now. And we’re growing and there’s a lot of big, great growth goals that we’ve reached. And then there’s a lot of growing pains that we’ve had along the way.

Chris Davis: [00:06:08] Absolutely. You know, one of the things that you mentioned that that leads me to believe that you’re naturally an introspective person is you said you identified the things that you liked in the hospitality industry. And it’s a conversation that I have often with my kids. And I tell them, I said every event, every situation that you go through in life and deal with is teaching you about you. So take inventory on. What did you like about that? What did you not like about that? So that when you go into the next event, the next relationship, the next circumstance, you’re better informed and you’re closer. Right. You’re closer to that sweet spot. So what what did that look like? You’re inhospitality. Anybody could have planted their flag and just said, hey, this is me. So what was that that really caused you? Or it was there at a particular event or a feeling or, you know, any circle, anything that had you do that reflection and say, what is it about this that I like and that I don’t?

Brittney Bossow: [00:07:10] Yeah. That’s a really good question. I think it was primarily when I was in those situations, in particular whether it was a golf tournament, a wedding, a non-profit gala, whatever it was, I enjoyed being able to contribute to the event as a whole so other people could come in and have a good time together and create and foster that intention of community and growth within that event. And that was really great. But then kind of where my energy would come from and all of my excitement would grow is and my focus was, OK, this event has to go well. This, whatever it might be, has to run efficiently and effectively to produce that wonderful experience or that depth of community within it. Or you met your goals of fundraising or profit or whatever it might be sticking to the budget. All of those things, once all those lined up, then I could see that that community was being fostered and all those other, like, heartwarming pieces of it. I was like, oh, this is so great that without the operational side of it working efficiently and effectively that say that same heartwarming reward wouldn’t have come because the operations were would be kind of a bust. Yeah, yeah. That was kind of what I pinpointed as where I wanted to be.

Chris Davis: [00:08:43] Yeah, you were. You wanted that experience. You did you wanted to ensure the experience was was actualized. Right. And that’s what made you really look and say, OK, what is it that’s that’s doing it? You know, it’s the operations side. And I feel like I had a similar experience when I was a consultant coming up with Web development and design. And, you know, I’m designing and building websites and it’s just like what makes the really good Web sites good? And it wasn’t all of the fancy stuff on the front end and design. It was the backend automation. So I said, that’s it. That’s what I want. And I want to highlight that because some people, they try to get it right, Brittny, right out the gate. They say, hey, this is what I want to do and I’m going to be great at it. And you may be great at it, but it may inform you of a particular way that you should be operating or, you know, in expose you to to to to something else. So now you’re with Y Institute. Tell us a little bit about why institute and what attracted you to the company.

Brittney Bossow: [00:09:51] Yeah, absolutely. Why institue as a whole, as a startup company that focuses on personal growth and development and it’s all about the brain biology and how you process the world, and we discover why we have online discoverability. And it’s an assessment that only takes five minutes. And you can kind of discover your why, which is basically the lens, the emotional lens in which you view the world and retain information. There’s nine different ways and everyone has one kind of differentiates you from that question of like, oh, my gosh, why does this person do what they do? Why do they do the world in that lens? I don’t understand. This kind of hones in on why the why. And we have a couple other workshops and programs that go along with that and are we’re just kind of getting our feet on the ground and figuring out what that looks like and growth and development within that industry. And what kind of drew me in originally was just the opportunity to not only learn more about how our brains work and our how our brains are wired, but also how that will help social structures and community growth in the future, being able to know each other and know each other’s lines in which we view the world. And you’re able to kind of just understand people on a deeper level and be able to get there emotionally and mentally and conversationally and be able to put yourself in their shoes and.

Chris Davis: [00:11:37] Yeah, and have more more meaningful, purposeful relationships and engagements. I will say I you know, I met Gary, Gary Sanchez. He’s the founder of it. And I was given a presentation and he had me take the assessment on one of our breaks. And I mean, it was spot on. It was spot on. He read the results to me right there, you know, on the spot. And then he also told me some things to be mindful of and everything. I don’t know if I shared this with Gary, but really do so everything that he said to be mindful of. And this is what you need to thrive. And if it’s taken away from you, this is what’s going to happen. It was like he foretold the future within about a month or so. Those things I identified say this is what Gary said. And things started to take a turn for the left. And I’ll take that as a gift of him in preparation for me, even though I did not realize that it was coming. And I think that’s the that’s the biggest part about why institute and what you all do is you don’t know you don’t know what relationship you’re about to enter and what opportunity. And if you don’t know you’re why you’re not clear on that. You’re at a disadvantage. Right. At a gross disadvantage of how to navigate it healthily. Right. And to a mutual benefit of both parties.

Brittney Bossow: [00:13:04] Yeah, absolutely. Being able to not only understand yourself and how your brain is naturally wired to receive information and then how you can best utilize that, that being able to understand that about yourself will help you go far. And the next layer is being able to understand how others are wired and how you can help others be put on a platform to grow and flourish within their strengths, even if they look different from yours. And it just helps you kind of speak wider. Why is what we like to say you’re putting yourself in their shoes. You can speak Whiteway and understand what’s going on in their brain, which is incredible.

Chris Davis: [00:13:50] Yeah, yeah, it’s great. So for you, I know when we first got connected, you started with the Y Institute in a different position that you’re in now. So tell me about your start that position, the position you are in now and what led to that growth.

Brittney Bossow: [00:14:08] Yeah, my current role is chief operating officer, so I’ve been able to grow within the company to kind of that C suite level, which has been a huge growth, started off with doing their event, planning their virtual events, just kind of with my background and event planning, as well as assisting being the executive assistant to our CEO, Gary. And from there, just kind of got in deep, figured out operationally how things were working and how things were growing, and then had the opportunity to have an open position, open role of CIO and was offered the opportunity to kind of snatch it up and take charge in it and see where it led. And it’s been an incredible journey so far and has opened the doors to more automation, more marketing, more H.R., a whole spectrum of new opportunities.

Chris Davis: [00:15:11] So so really, how did you battle those mental demons that told you? Oh, that COO. Oh, that’s a big position. You’ve got to have all of these qualifications. And I don’t know if you’re ready for that. How did you navigate that and say, you know what, I’m going for it anyway?

Brittney Bossow: [00:15:30] Yeah, those definitely came up quite often. And I think it was more of I’m going to put in one hundred and ten percent of my effort and I’m going to give it the best of my best and in hopes that that’s enough and also just be ready to learn. I know that I don’t know enough and I know that I will always be learning. So if there’s something that comes up that I don’t know, I’ll kind of just dive in and do some research on it and put in those extra hours of growth to learn and develop within these areas and get multiple perspectives and call out on different mentors in different industries for advice and growth. And so kind of approaching it with that mindset and knowing that I don’t know at all. And that’s OK. There’s other individuals that are really strong in these areas and they can reach out to them and learn from them.

Chris Davis: [00:16:32] Yeah, I love it. You didn’t let, I don’t know, be be a competitor, right? Like, it’s like, hey, I don’t I don’t want to embrace you. You know, you’re the enemy, right. You embrace it. And I always tell people I don’t know is is are some of the three strongest words anybody can ever say. It takes a level of self-confidence, self-awareness, self-assurance and just honesty to say, you know, hey, I don’t know. That doesn’t mean I can’t figure it out. Doesn’t mean I can’t be resourceful in helping you figure it out or even figure out a better solution than what’s in place. But as of right now, I don’t know. You know, it opens up right. A door to authentic growth, you know.

Brittney Bossow: [00:17:16] Yes. And that’s something that I think as a leader that Gary and then other individuals in our company are really encouraging, as they always say, if you don’t know, that’s OK and will dive in deeper and we can figure this out together or we’ll give you more time to figure it out. And we kind of establish that same role within our entire company, within different projects and people in different roles. If you don’t know, that’s OK. We’re all in this learning process together and we’re all going to be learning for the rest of our lives. So that is an appropriate answer and one that we’re welcoming to receive. So I think that’s also kind of where those thoughts kind of got squashed a little bit, Marc. So I was open to that idea. It’s OK not to know the answer.

Chris Davis: [00:18:03] That’s great. And you can’t we can’t bypass or, you know, easily overlook the culture. Right. That is created and garnered and nurtured in the company. All right. Let’s let’s make a shift. I hope that was fruitful and helpful for you are looking at. Well, what what does it look like? How do I get acclimated? What what can I be what should I be aware of? Let’s talk a little bit of the techie stuff here. Ready? Let’s let’s focus to automation. And here’s what I’m here’s what I’m thinking about. Just as your role changed when you started and where you’re at now, the automation needs probably have done the same. Right. So so speak to the preliminary needs of automation and then some of the things that you all are relying on automation to do for you now.

Brittney Bossow: [00:18:52] Yeah, automation is incredible and opens the door for exponential success is something that I really honed in on appreciate. And I know originally when we started talking, Chris, you kind of open that door and that kind of like Blinder for me of being like, oh, my gosh, this is incredible. The extent it can go with automation opens up so many doors. I appreciated that the four why institute in particular, I feel like we were kind of playing more on the defense. Things were just kind of coming at us and we had to just kind of catch up. Everything was a catch up, catch up, and we were never able to, like, be moving forward and be on that, like, offense and being proactive. We were kind of just reactive to everything that was happening and through different processes of automation than we could be on the active and kind of being more proactive with what we wanted to do and the Gulf growth goals that we wanted to reach. We could actually start to put our hands down and heads heads together and achieve those goals when automation was taking place in the background of things we already had and going and the system. So I think that’s been the biggest shift up. If we know how to work with all everything we have automated and we know how to edit and maneuver and fix little things to make sure it’s working at the highest capacity, we’re able to kind of let that go and run its course while working on different areas to develop. And huge.

Chris Davis: [00:20:38] Yes. Is shoring up those areas with systems right. To to get your footing in stability so that you’re not so focused on dodging and defending that you can actually start moving forward in a proactive nature. So the majority of the automation, the systems that you all put in place, automated systems, was the initial implementation around events or were there other areas that needed more automation?

Brittney Bossow: [00:21:06] Yeah, originally, my focus was within events, and that’s kind of where the door of automation opened up for why in situ we have some stuff that was automated, but it was all through an external company. And so we didn’t have much control over it or ability to kind of. Change things up pretty easily and quickly and things are kind of set in stone, and it was a process to get things changed. So when I took over the event, part of it, there’s a lot of automation and discovery that I was trying to put into place. And once we brought kind of more of our marketing internal toward to my institute and changed up our CRM system a lot. Now we have the ability to automate all of our systems within events, within marketing, within email automation, website development, all those things. And it was just took that opportunity of bringing it in-house, taking on that new development and learning the depth of it so we could really grow and succeed from it and start with events first. And then it transpired into, oh, my gosh, this opens so many more doors with us.

Chris Davis: [00:22:31] Yeah. Given given your process oriented nature, you know, like you being in the operations, you’re no stranger to process. In fact, one could one may easily always find Britney leaning more towards processes than anything else. Right. Like thinking through, OK, how was this working? Are we doing it? Is it efficient? What, what where if when we look at the implementation of it, were you able to easily identify within the process where you could integrate automation, or was that more of a discovery as well the more you brought the marketing in-house?

Brittney Bossow: [00:23:08] Yeah, I think. It was a quick discovery, but I think there’s like some blinders you have up to what is automated and what could be automated, but when you start to see those gaps of disconnect, it’s kind of like, OK, we don’t really need that to be disconnected. We only had a way to automate that. There would be no disconnect. So we would be able to connect with our clients on a deeper level and continue to develop and foster that relationship with them. If these few steps were automated and then it’s more of, OK, let’s discover what resource we can use to automate those steps. And then once those pieces are automated, you start to see other gaps in different areas, those gaps rather than filling them with. People who can be like inconsistent are things that might not line up always it’s automation filling in those gaps in automation that people can develop and grow with in because you can automate it and then you’ll say, oh, that wasn’t really what we wanted to automate it to. So you just kind of go back there and fix it a little. Yep.

Chris Davis: [00:24:21] Yep. It’s it’s this it’s a living thing, you know, like automation is not a destination or box that you check because as you mentioned, you have your target. Right. Like, let’s automate this thing and we should be good. And then you automate it and then you see others like, OK, now that this is in place, let’s do this. Let’s do that. All the while, you’re also revisiting the systems in place because there may be an experience that has changed a bit. Maybe something further on is like, oh, because because automation produces an output. So now we’re you know, we’re looking at the output and saying, well, let’s improve this output. Let’s look at the input. What is that system that’s feeding it to us? And it becomes this dynamic thing that. The power is understanding the processes because that allows you to easily go to every area and identify exactly where to focus on and optimize. So I know that comes naturally to you. But as one of those things I want to highlight, because if you’re if you skip the power of process and just go straight into the technology and try to automate, you’re going to over automate and then you’re not going to be able to identify where did we go wrong. Right. Like, where do we go wrong, how to fix it and how to how to be better. It’s a very tough road, you know, definitely.

Brittney Bossow: [00:25:44] You can definitely be a tough road. I think you hit something, though, too. How can we better it when something set in place? Is it working? How can we better that down the road? And that’s something that we have individuals on our team who are really good at focusing in on that my brain definitely thinks processes once the process is set up and it’s through automation and quick to jump to the next gap and continue to move forward. But we have individuals on our team who are really strong at looking back and being like, OK, but what about bettering this a little bit more? What is it necessarily gap but could be made better? And that’s super helpful to have kind of that balance of the focus of, yes, we can automate it, but make sure to go back and figure out where those gaps that we automated that we can grow within and better.

Chris Davis: [00:26:37] Absolutely. Absolutely. So right now, all the projects that you have in balance, all of the new opportunities, team growth, all of those things in place, what excites you at this moment?

Brittney Bossow: [00:26:52] I hope goodness. I think what always excites me is the ability to contribute to a greater good. So with all these projects and things going on in the day to day, it’s kind of the overarching idea this is going to contribute to the greater good of those who discover there why this is going to contribute to the greater good of our wild certified professionals and their user experience, our client user experience and bettering and automating those will overall better people’s ability to process the world, understand their emotions, be able to move forward quicker, and we can empower them to be individually original to themselves because they’re wired in such a beautiful way. And being able to understand your wiring is so much more helpful to be able to take that step. So with all of it going on, I think it really is to contribute to multiple facets of what’s going on.

Chris Davis: [00:27:57] It’s beautiful. It’s it’s moving, pushing the vision forward. Right. Like the purpose that the company exists. The culture is created in the people that it will impact. And those are the people you want to see level, right? You don’t want somebody at the C suite. And it’s like, look, I just want to make money. How do we get more and more customers? Money, money, money. It’s like you want somebody that encompasses the culture, the vision as well, so that they’re their recommendations, they’re the strategies and their management and leadership is in line with the vision and not just a production, you know. So that’s great. I’m glad you shared that. And what does I know you mentioned day to day give people insight because they’re pretty. I cannot I can’t count how many people now. I’ve been in a startup space for a while, remote working and all of those things. So it’s very clear to me what I’m not shocked at an average day to day or, you know, I’ve got a very well expectation of it, an idea of it across the board. What does an average day look like to you? What you know from the your workspace to the time you’re waking up? Are you are you zoom attired where you your top right and bottom pajamas? Like, what is the the average day to day for you as the CEO for Why Institute.

Brittney Bossow: [00:29:17] Yeah, that’s it, I was thinking about this question a little bit before, because I feel like the day to day usually looks a little bit different each day, I think. Kind of getting up early and going through those morning routines that kind of get your mind set in the right headspace and fuel up, and then kind of the first thing I typically do, honestly, is just jumping to emails and see what needs to be addressed really quickly. If there’s anything kind of urgent, what buyers of any need to be put out from the end of the day or overnight. We work with them. Our India team, there are tech teams, so a lot of stuff kind of happens overnight, which is great. But sometimes that me first thing in the morning you jump on and you kind of address those questions or do some development work there. And then from there, there’s usually quite a few meetings throughout the day with a lot of project management, whether

Chris Davis: [00:30:20] It’s are you guys doing your meetings like via Zoom or.

Brittney Bossow: [00:30:23] Yes, we are. Yeah, well, we’ve done our quarterly meetings in person, which is good because it’s like a two day long thing. I think I’d be pretty zoomed out after two days of eight and 10 hours. But I definitely experience those days here and there. Still with meetings, the marketing team and our tech team in India, our seaboard, and we’re just kind of able to bounce around ideas, go through projects, look at the depths of them, the whole scale of them, and then being able to support those teams with what they need to be able to move forward and finish their project successfully. And then outside of that, it just kind of working on the ongoing projects that we have, whether that is in tech or in marketing or anywhere else, it’s continuing to develop in those areas.

Chris Davis: [00:31:18] Ok, and and do you do you have more of a fluid schedule? Are you you know, hey, at this time I’m logged off for the evening if you need be. Is it more open where you kind of come and go as you need to throughout the day? What what does that look like for you?

Brittney Bossow: [00:31:32] Yeah, there is a lot of flexibility in my schedule, which is very nice outside of like our weekly monthly biweekly meetings. And so with that flexibility, using my time to the greatest capacity of what I do have maybe a slower point in the day, what can I get done in my life outside of work to be productive? Because sometimes things do come up and it will be on conference calls or in meetings or finishing up a project deadline that has just gotten too close and helping out with that team. And it will be a couple later nights of working and being able to set aside those couple of late nights to work and help these teams meet their deadlines is something that I know is happens every once in a while. So using the slower times to be able to kind of get everything else in order when the approach. So it just just changes based off of kind of the projects that are in place and what else going on.

Chris Davis: [00:32:42] Yeah, yeah, absolutely. No, I, I can’t thank you enough just for providing the insight because again I’ve got for this episode in mind, I just wanted to highlight the the other side. Right. We talk about clients and all of the big books. I just landed at six figure all of that. Right. But then there’s this space where you can come in and make an impact. Right. A strong impact for business and by implementing the systems and having a process oriented approach and really leveraging automation. And it could be very dynamic your day to day, you know, have purpose in the work that you do and really be be a great career. So what advice if if you could just go back to that young Britney, what advice would you give to the aspiring marketers listening to this podcast who maybe they they don’t have that much experience after high school or any time in life, but they they have been trying to figure out how how would I get into this space. Right. Like, how do I change from, you know, corporate or maybe just day to day stuff, like where I’m working at Wal-Mart, whatever the case is, what advice would you give them to making that that transition or that entry into into a space like this?

Brittney Bossow: [00:34:05] Yeah, I think one of the things that I really appreciated was why insitute they’re like, we’re going to take a chance on you. We’re going to like give you the position. It’s kind of in your realm. And let’s see how you do so kind of jumping on those opportunities of the idea of someone taking a chance on you and being like, I’m going to prove to you that that was a chance. Well taken. I’m so thankful for this opportunity. And let me give one hundred and ten percent to everything I can, everything you’ve given me and opened doors for me to do and continue to learn and develop in those areas. And once I was able to do that, they kind of see like, OK, like you’re in this role now, but you’ve proved to us that you can do X, Y, Z through this and you’re growing in these areas. What, maybe a little bit more. What if we changed it up a little bit like this and saying yes to those opportunities, even if there’s an unknown and you’re kind of sitting there Googling what they’re asking at the same time? I think I can figure that out and just kind of saying yes to people taking a chance on you. And through that, you’ll learn different things you like and you don’t like through that. Yes. And now and then down the road, you’re able to be like, I don’t know if this is necessarily where I thrive best. Maybe we could look at putting someone in this role specifically. But this area in this realm I’m all about, I eat up. This is great. And then you’re able to grow in that way. And as you say, yes, you’ll figure out what you need to say no to in the future. There’s so much unknown that you just continue to learn within each role and you learn things you love. Then you’ll learn things that maybe aren’t your cup of tea. But through that, yes, you’ll continue to grow. And it shows of ideas and taking responsibility and taking action.

Chris Davis: [00:36:05] I think I love it. It actually I may have jumped over this part, but you brought it to my to my mind as you were answering this. How did you how did you find why you institute?

Chris Davis: [00:36:17] Why is it how

Chris Davis: [00:36:18] Do I find you? I guess it could go either way, right.

Brittney Bossow: [00:36:21] Yeah. It was actually through a friend connection. One of my friends from Colorado, her dad is Gary Sanchez, our CEO and. I had when my father and I were close in college, I had held a couple of leadership roles within our sorority and through like dads weekends and homecomings and all these things, we just all of our parents got to hang out. We all got to meet. And Gary had this position open up and he was talking to his daughter. He was like, I need someone who takes action and wants to drive. And it’s like, what spread up to. And so from that, it just kind of he took a chance on me and the door opened up.

Chris Davis: [00:37:08] I’m so glad you answered the way that you did because it speaks to how you’re right now. You’re training the market. You have a brand right now. You know, you don’t have to worry. Well, I don’t have a logo. Know your personal brand is speaking for you. It is on display for everybody that that you engage with and those who are tangential. Right. To those who you directly engage with and for you to come on top of mine from leadership and a capacity that you are operating in in college. Right. And you would have never drawn the connection, like, OK, let me get in this leadership position, because two to three years somebody is going to be looking for you know, there was no way but showing up. Right. Showing up and just being your authentic self, taking life by the horns and saying, look, I don’t know, I’m going to figure it out. You just never know who’s paying attention and who will bring you up, you know, in a conversation.

Chris Davis: [00:38:07] Yes. That is it’s very true. You never know. They caught me off guard, but I’m very thankful for this opportunity that I’ve had so far.

Chris Davis: [00:38:17] Yeah. And as as long as when that conversation comes up, it’s always in your favor. You’re doing the right thing. Right, because you can’t go the other way. So that was that was great. So in closing, this has been great. By the way, Britney, I appreciate it. In closing, if you think about all of the systems that you all had in place and I remember when we first met, we were looking at CRM and going through that process and you all landed on one that was the best fit for you. If you think about just your holistic time there, your time there holistically, what what would you say is, is the one system that you have in place that you’re most proud of?

Chris Davis: [00:39:01] Yeah, I think, um. Our biggest transition was we changed our CRM program completely. We flipped from one that was not really compatible with what we were doing at the time. And within a two week span, we just flipped to the other and we were able to dive in deep, know exactly how to use it, where to use it, how to teach others how to use it. Wow. Look at all of our data, the KPIs, all of our stats, and all of a sudden we’re able to read everything and develop within things and continue to learn new things. So I would think I think that like a two week transition of that chaos a lot of late nights, I think those two weeks we’re rebuilding everything that we had already built and continuing to grow on that built like our built, that was a huge transition. And now being in this new CRM system has completely opened up numerous amount of doors for us because we have that ability to be proactive rather than reactive now.

Chris Davis: [00:40:15] Yeah, I love it because the the tools that you use are important, right. You all started with your processes in your operations, and that informs you maybe this is not the best tool for us. Instead of being locked in saying, no, we have to figure out how to make this tool work. And when you are able to break free from from the technological prison that most people are in because they think it is the tool, it is like, no, it’s you. And now you leverage your strategy operations. It is it’s amazing how the right tool decision can can really change things for your business and allow you to to operate at a at a higher capacity more effectively and efficiently. So. All right. Well, Brittany, thank you so much for joining us on the podcast, sharing your knowledge, your experience and insight. Where can people go to find out more about why, Institut?

Chris Davis: [00:41:09] Well, thank you first first for having me on, this has been a wonderful experience and everything you’ve taught me thus far has opened up my eyes to even more automation that we haven’t even put in place yet, not all of it. And so what you do is incredible. So thank you for everything. Thank you. And then for why institute if you just go to whyinstitute.com, you’ll see everything we do as a company as well as be able to see who else is on our team, be able to meet the team, take the why discovery for yourself that you want to as well as learn about other programs we have for teams and businesses and certifications. You can get through my.

Chris Davis: [00:41:57] Great. Well, I’ll tell you, when I first met Gary, he had the assessment. He had some private clients and the program was an idea. So within a few years to see it where it is now, you guys have program certification. The team is growing. Hats off. And I know that I’m cheering from afar for you. All’s continued success.

Chris Davis: [00:42:20] Oh, thank you so much.

Chris Davis: [00:42:23] So thanks for be ready. I really appreciate it.

Chris Davis: [00:42:26] You guys. Thanks for having me on, Chris.

Chris Davis: [00:42:28] Thank you for listening to this episode. I hope Britney’s expertise, her journey, her story. I hope it was insightful. And and I know that there’s a lot of little nuggets that you can always extract in between the words in the story. But I hope I did a well enough job to help you to help pull out some of those nuggets so you didn’t have to dig too deep. You know, as I mentioned in the podcast, my entry into this this technology space and startup space is very similar to hers where, you know, you get an opportunity and you answer the call, you answer the call. I can’t stress enough for wherever you’re at right now, as long as you’re showing up giving 100 percent, 110 percent where you’re at to give people a reason to think of you, to bring your name up when the opportunity comes. So who is the person that needed to hear this episode? Share this with that friend, that budding digital marketer, that CEO that’s looking to hire people? Maybe there’s a conversation that you can have with your family and see who’s whose name pops up. And for that digital marketer, make sure your name is worthy and your work and your approach and your integrity is worthy of popping up in those conversations. So share this with them to help give them a better set, a better expectation, a more accurate expectation and a more accurate approach to beginning their career in this marketing technology space where startups of many varieties are in need, in need of process oriented folks that would be willing to and capable of installing automated systems.

Chris Davis: [00:44:08] Here at Automation Bridge, we’re dedicated to training digital marketing professionals like Britney on this episode to become automation service providers. I tell you, the difference between a digital marketing automation service provider is the provision of service of automation. There is a a a way that it is done and should be done and adhere to that you will not find easily online. So small businesses, they’re in dire need of these people with the ability to take strategy and marketing technology, put them together for the responsible deployment of automated systems for rapid growth. If that’s you. If when I mention this or there’s something about this, this podcast just resonated with you differently, you see things clearer. You’re more excited. The hair on your arms is standing up a bit. You’re the sun is shining a bit brighter. I want to invite you. I want to invite you to be considered to join our next group for our next program of out of training automation service providers. And you can do that if you go to automationbridge.com/ASP. That’s ASP for automation service provider. But automation bridge.com/ASP and take the next steps for us to assess your fit. Let’s see. Let’s see if what you’re feeling is accurate. We’ll be able to tell you yes or no. And if it’s a yes, we’ve got a great program. We’ve got community, we’ve got all the resources you need to get started, not just the right way, but expeditiously.

Chris Davis: [00:45:39] We want to shorten your learning curve so that the impact that you heard that Britney is making on her business, that you can have that same impact on someone else or your business. OK, the need is great in the time is now everybody. So don’t hesitate if this is you in any capacity. Automationbridge.com/ASP. For my new listeners, this is the time. Welcome. This is my formal invitation to you. Join the family. We have listeners come out, joined automation, the all systems go podcast family, every every Thursday, a new episode is released. Now is the time to subscribe. Hit a five star rating and leave your review. It is greatly appreciated if you know a guest that you would like to appear on this podcast. So you like for me to have on this podcast that, you know, would provide value to our listeners and the audience as a whole of people looking to leverage and use automation to scale their business. Please submit your information or their information at automationbridge.com/guest automationbridge.com/guest we are taking we are taking people we’re taking applications to be on the All Systems Go podcast. All right. All show notes and podcasts are accessible at Automation Bridge Dotcom for Slash podcast. You can subscribe there and of course, listen to any episode that you missed at your leisure. So until next time I see you online automate responsibly, my friends.

ASG 072 – Starting A Career in Automation feat. Brittney Bossow

Chris Davis: [00:00:00] You’re listening to the All Systems Go podcast, the show that teaches you everything you need to know to put your business on autopilot, learn how to deploy automated marketing and sales systems in your business the right way with your host, the professor of automation himself and founder of Automation Bridge, Chris Davis.

Chris Davis: [00:00:32] Welcome to the All Systems Go podcast. I’m your host, Chris l Davis, founder and chief automation officer of Automation Bridge, an online publication for small business automation, where we focus on turning digital marketing professionals into automation service providers. In this episode, I have Britney Bossow, the chief operating officer of the WHY Institute, and her why is to make a positive impact on the lives of others. How she does it is by making sense out of the complex. What she brings is a simple way to help others move forward in an efficient and effective pattern. I had the opportunity of meeting Brittny at the very early stages of her career at the WHY Institute and to see the growth that she’s done in such a small amount of time, a short amount of time. I thought that she would be a perfect candidate. For those of you who are listening and just wondering what does entry and an ongoing career look like for somebody who is, you know, aspiring to get into the space? Maybe you don’t want to book a clients. Maybe you want to work with a budding startup, right? You want that excitement and growth and an ability to impact the operations. Britney has done it all.

Chris Davis: [00:01:51] So what I did in this podcast is I documented her journey of starting the career, what success look like, what challenges she faced, as well as how she approached automation in the beginning and where she’s at now. So I believe this episode is fully comprehensive to give you insight on how to how to set the proper expectations if you’re looking to establish or start a career in the space of automation. So before we get into the episode, if you’re new to the podcast, make sure that you listen to this episode in its entirety. At the end, I will make an invitation for you to join the family of listeners and subscribe. OK, if you are a listener, you’re not subscribed. You can subscribe to the All Systems Go podcast on Apple podcast. Google podcasts were on YouTube. You can subscribe to our YouTube channel as well, please. If you have not leave a five star rating and review, it would be greatly appreciated. So let’s jump into this episode with Britney and let her detail her journey and her success and with her career with the Y Institute. Britney, welcome to the All Systems Go podcast. Glad to have you on. How are you doing?

Chris Davis: [00:03:05] I’m doing well, how are you doing, Chris?

Chris Davis: [00:03:08] Well, you know, given the time of recording, I’m still looking at snow outside of my window and when there is no snow, I’ll be doing even better. So no complaints, but patiently waiting.

Brittney Bossow: [00:03:22] That’s that’s wonderful. I can say I don’t have strong feelings and I’m enjoying the weather here in Austin.

Chris Davis: [00:03:29] Yeah. Yeah. Good old Austin. Will Britney. I wanted to, of course, give give people insight on your journey. Oftentimes, you know, Britney, oftentimes I feel like people jump so far to the end that they don’t take the time to really document document the humble beginnings and the processes in between. Right. There’s, you know, in on in a chase to get to 10 million or one million dollars. There’s a lot of victories in between then on the way. And I want to highlight that in terms of a career in in the digital marketing and automation space. And you came to mind. So tell our listeners, give them a little bit of your back story personally and professionally.

Brittney Bossow: [00:04:18] Yeah, OK. I’d be happy to kind of in the personal realm, which kind of transpires into the professional realm. I lived in Colorado for the past 21 years and then just recently moved out to Austin, Texas, where or to a new kind of career with a new company. But I loved growing up in Colorado and grew up in the mountain town where there was a bunch of events and hospitality was super huge and got involved in that industry pretty heavily just with an event marketing the events, putting on the events, making sure they go well and just a lot of the hospitality business. So I focused a lot of my attention in that direction for quite a few years.

Chris Davis: [00:05:11] Is that after high school?

Brittney Bossow: [00:05:14] Yes. Yeah, OK, yes. After high school, through college and a little bit of after college. OK, OK. And then within that, just kind of figured out what I really love within the event industry was the operation side of it. I think the fun design is awesome and you get to try new food and all this stuff. But what I really loved was the operations and the efficiency within it and then within that got an opportunity to jump on with a startup company and kind of help them get their processes and operations in line to be more efficient and more effective. And I’m still with that company as of now. And we’re growing and there’s a lot of big, great growth goals that we’ve reached. And then there’s a lot of growing pains that we’ve had along the way.

Chris Davis: [00:06:08] Absolutely. You know, one of the things that you mentioned that that leads me to believe that you’re naturally an introspective person is you said you identified the things that you liked in the hospitality industry. And it’s a conversation that I have often with my kids. And I tell them, I said every event, every situation that you go through in life and deal with is teaching you about you. So take inventory on. What did you like about that? What did you not like about that? So that when you go into the next event, the next relationship, the next circumstance, you’re better informed and you’re closer. Right. You’re closer to that sweet spot. So what what did that look like? You’re inhospitality. Anybody could have planted their flag and just said, hey, this is me. So what was that that really caused you? Or it was there at a particular event or a feeling or, you know, any circle, anything that had you do that reflection and say, what is it about this that I like and that I don’t?

Brittney Bossow: [00:07:10] Yeah. That’s a really good question. I think it was primarily when I was in those situations, in particular whether it was a golf tournament, a wedding, a non-profit gala, whatever it was, I enjoyed being able to contribute to the event as a whole so other people could come in and have a good time together and create and foster that intention of community and growth within that event. And that was really great. But then kind of where my energy would come from and all of my excitement would grow is and my focus was, OK, this event has to go well. This, whatever it might be, has to run efficiently and effectively to produce that wonderful experience or that depth of community within it. Or you met your goals of fundraising or profit or whatever it might be sticking to the budget. All of those things, once all those lined up, then I could see that that community was being fostered and all those other, like, heartwarming pieces of it. I was like, oh, this is so great that without the operational side of it working efficiently and effectively that say that same heartwarming reward wouldn’t have come because the operations were would be kind of a bust. Yeah, yeah. That was kind of what I pinpointed as where I wanted to be.

Chris Davis: [00:08:43] Yeah, you were. You wanted that experience. You did you wanted to ensure the experience was was actualized. Right. And that’s what made you really look and say, OK, what is it that’s that’s doing it? You know, it’s the operations side. And I feel like I had a similar experience when I was a consultant coming up with Web development and design. And, you know, I’m designing and building websites and it’s just like what makes the really good Web sites good? And it wasn’t all of the fancy stuff on the front end and design. It was the backend automation. So I said, that’s it. That’s what I want. And I want to highlight that because some people, they try to get it right, Brittny, right out the gate. They say, hey, this is what I want to do and I’m going to be great at it. And you may be great at it, but it may inform you of a particular way that you should be operating or, you know, in expose you to to to to something else. So now you’re with Y Institute. Tell us a little bit about why institute and what attracted you to the company.

Brittney Bossow: [00:09:51] Yeah, absolutely. Why institue as a whole, as a startup company that focuses on personal growth and development and it’s all about the brain biology and how you process the world, and we discover why we have online discoverability. And it’s an assessment that only takes five minutes. And you can kind of discover your why, which is basically the lens, the emotional lens in which you view the world and retain information. There’s nine different ways and everyone has one kind of differentiates you from that question of like, oh, my gosh, why does this person do what they do? Why do they do the world in that lens? I don’t understand. This kind of hones in on why the why. And we have a couple other workshops and programs that go along with that and are we’re just kind of getting our feet on the ground and figuring out what that looks like and growth and development within that industry. And what kind of drew me in originally was just the opportunity to not only learn more about how our brains work and our how our brains are wired, but also how that will help social structures and community growth in the future, being able to know each other and know each other’s lines in which we view the world. And you’re able to kind of just understand people on a deeper level and be able to get there emotionally and mentally and conversationally and be able to put yourself in their shoes and.

Chris Davis: [00:11:37] Yeah, and have more more meaningful, purposeful relationships and engagements. I will say I you know, I met Gary, Gary Sanchez. He’s the founder of it. And I was given a presentation and he had me take the assessment on one of our breaks. And I mean, it was spot on. It was spot on. He read the results to me right there, you know, on the spot. And then he also told me some things to be mindful of and everything. I don’t know if I shared this with Gary, but really do so everything that he said to be mindful of. And this is what you need to thrive. And if it’s taken away from you, this is what’s going to happen. It was like he foretold the future within about a month or so. Those things I identified say this is what Gary said. And things started to take a turn for the left. And I’ll take that as a gift of him in preparation for me, even though I did not realize that it was coming. And I think that’s the that’s the biggest part about why institute and what you all do is you don’t know you don’t know what relationship you’re about to enter and what opportunity. And if you don’t know you’re why you’re not clear on that. You’re at a disadvantage. Right. At a gross disadvantage of how to navigate it healthily. Right. And to a mutual benefit of both parties.

Brittney Bossow: [00:13:04] Yeah, absolutely. Being able to not only understand yourself and how your brain is naturally wired to receive information and then how you can best utilize that, that being able to understand that about yourself will help you go far. And the next layer is being able to understand how others are wired and how you can help others be put on a platform to grow and flourish within their strengths, even if they look different from yours. And it just helps you kind of speak wider. Why is what we like to say you’re putting yourself in their shoes. You can speak Whiteway and understand what’s going on in their brain, which is incredible.

Chris Davis: [00:13:50] Yeah, yeah, it’s great. So for you, I know when we first got connected, you started with the Y Institute in a different position that you’re in now. So tell me about your start that position, the position you are in now and what led to that growth.

Brittney Bossow: [00:14:08] Yeah, my current role is chief operating officer, so I’ve been able to grow within the company to kind of that C suite level, which has been a huge growth, started off with doing their event, planning their virtual events, just kind of with my background and event planning, as well as assisting being the executive assistant to our CEO, Gary. And from there, just kind of got in deep, figured out operationally how things were working and how things were growing, and then had the opportunity to have an open position, open role of CIO and was offered the opportunity to kind of snatch it up and take charge in it and see where it led. And it’s been an incredible journey so far and has opened the doors to more automation, more marketing, more H.R., a whole spectrum of new opportunities.

Chris Davis: [00:15:11] So so really, how did you battle those mental demons that told you? Oh, that COO. Oh, that’s a big position. You’ve got to have all of these qualifications. And I don’t know if you’re ready for that. How did you navigate that and say, you know what, I’m going for it anyway?

Brittney Bossow: [00:15:30] Yeah, those definitely came up quite often. And I think it was more of I’m going to put in one hundred and ten percent of my effort and I’m going to give it the best of my best and in hopes that that’s enough and also just be ready to learn. I know that I don’t know enough and I know that I will always be learning. So if there’s something that comes up that I don’t know, I’ll kind of just dive in and do some research on it and put in those extra hours of growth to learn and develop within these areas and get multiple perspectives and call out on different mentors in different industries for advice and growth. And so kind of approaching it with that mindset and knowing that I don’t know at all. And that’s OK. There’s other individuals that are really strong in these areas and they can reach out to them and learn from them.

Chris Davis: [00:16:32] Yeah, I love it. You didn’t let, I don’t know, be be a competitor, right? Like, it’s like, hey, I don’t I don’t want to embrace you. You know, you’re the enemy, right. You embrace it. And I always tell people I don’t know is is are some of the three strongest words anybody can ever say. It takes a level of self-confidence, self-awareness, self-assurance and just honesty to say, you know, hey, I don’t know. That doesn’t mean I can’t figure it out. Doesn’t mean I can’t be resourceful in helping you figure it out or even figure out a better solution than what’s in place. But as of right now, I don’t know. You know, it opens up right. A door to authentic growth, you know.

Brittney Bossow: [00:17:16] Yes. And that’s something that I think as a leader that Gary and then other individuals in our company are really encouraging, as they always say, if you don’t know, that’s OK and will dive in deeper and we can figure this out together or we’ll give you more time to figure it out. And we kind of establish that same role within our entire company, within different projects and people in different roles. If you don’t know, that’s OK. We’re all in this learning process together and we’re all going to be learning for the rest of our lives. So that is an appropriate answer and one that we’re welcoming to receive. So I think that’s also kind of where those thoughts kind of got squashed a little bit, Marc. So I was open to that idea. It’s OK not to know the answer.

Chris Davis: [00:18:03] That’s great. And you can’t we can’t bypass or, you know, easily overlook the culture. Right. That is created and garnered and nurtured in the company. All right. Let’s let’s make a shift. I hope that was fruitful and helpful for you are looking at. Well, what what does it look like? How do I get acclimated? What what can I be what should I be aware of? Let’s talk a little bit of the techie stuff here. Ready? Let’s let’s focus to automation. And here’s what I’m here’s what I’m thinking about. Just as your role changed when you started and where you’re at now, the automation needs probably have done the same. Right. So so speak to the preliminary needs of automation and then some of the things that you all are relying on automation to do for you now.

Brittney Bossow: [00:18:52] Yeah, automation is incredible and opens the door for exponential success is something that I really honed in on appreciate. And I know originally when we started talking, Chris, you kind of open that door and that kind of like Blinder for me of being like, oh, my gosh, this is incredible. The extent it can go with automation opens up so many doors. I appreciated that the four why institute in particular, I feel like we were kind of playing more on the defense. Things were just kind of coming at us and we had to just kind of catch up. Everything was a catch up, catch up, and we were never able to, like, be moving forward and be on that, like, offense and being proactive. We were kind of just reactive to everything that was happening and through different processes of automation than we could be on the active and kind of being more proactive with what we wanted to do and the Gulf growth goals that we wanted to reach. We could actually start to put our hands down and heads heads together and achieve those goals when automation was taking place in the background of things we already had and going and the system. So I think that’s been the biggest shift up. If we know how to work with all everything we have automated and we know how to edit and maneuver and fix little things to make sure it’s working at the highest capacity, we’re able to kind of let that go and run its course while working on different areas to develop. And huge.

Chris Davis: [00:20:38] Yes. Is shoring up those areas with systems right. To to get your footing in stability so that you’re not so focused on dodging and defending that you can actually start moving forward in a proactive nature. So the majority of the automation, the systems that you all put in place, automated systems, was the initial implementation around events or were there other areas that needed more automation?

Brittney Bossow: [00:21:06] Yeah, originally, my focus was within events, and that’s kind of where the door of automation opened up for why in situ we have some stuff that was automated, but it was all through an external company. And so we didn’t have much control over it or ability to kind of. Change things up pretty easily and quickly and things are kind of set in stone, and it was a process to get things changed. So when I took over the event, part of it, there’s a lot of automation and discovery that I was trying to put into place. And once we brought kind of more of our marketing internal toward to my institute and changed up our CRM system a lot. Now we have the ability to automate all of our systems within events, within marketing, within email automation, website development, all those things. And it was just took that opportunity of bringing it in-house, taking on that new development and learning the depth of it so we could really grow and succeed from it and start with events first. And then it transpired into, oh, my gosh, this opens so many more doors with us.

Chris Davis: [00:22:31] Yeah. Given given your process oriented nature, you know, like you being in the operations, you’re no stranger to process. In fact, one could one may easily always find Britney leaning more towards processes than anything else. Right. Like thinking through, OK, how was this working? Are we doing it? Is it efficient? What, what where if when we look at the implementation of it, were you able to easily identify within the process where you could integrate automation, or was that more of a discovery as well the more you brought the marketing in-house?

Brittney Bossow: [00:23:08] Yeah, I think. It was a quick discovery, but I think there’s like some blinders you have up to what is automated and what could be automated, but when you start to see those gaps of disconnect, it’s kind of like, OK, we don’t really need that to be disconnected. We only had a way to automate that. There would be no disconnect. So we would be able to connect with our clients on a deeper level and continue to develop and foster that relationship with them. If these few steps were automated and then it’s more of, OK, let’s discover what resource we can use to automate those steps. And then once those pieces are automated, you start to see other gaps in different areas, those gaps rather than filling them with. People who can be like inconsistent are things that might not line up always it’s automation filling in those gaps in automation that people can develop and grow with in because you can automate it and then you’ll say, oh, that wasn’t really what we wanted to automate it to. So you just kind of go back there and fix it a little. Yep.

Chris Davis: [00:24:21] Yep. It’s it’s this it’s a living thing, you know, like automation is not a destination or box that you check because as you mentioned, you have your target. Right. Like, let’s automate this thing and we should be good. And then you automate it and then you see others like, OK, now that this is in place, let’s do this. Let’s do that. All the while, you’re also revisiting the systems in place because there may be an experience that has changed a bit. Maybe something further on is like, oh, because because automation produces an output. So now we’re you know, we’re looking at the output and saying, well, let’s improve this output. Let’s look at the input. What is that system that’s feeding it to us? And it becomes this dynamic thing that. The power is understanding the processes because that allows you to easily go to every area and identify exactly where to focus on and optimize. So I know that comes naturally to you. But as one of those things I want to highlight, because if you’re if you skip the power of process and just go straight into the technology and try to automate, you’re going to over automate and then you’re not going to be able to identify where did we go wrong. Right. Like, where do we go wrong, how to fix it and how to how to be better. It’s a very tough road, you know, definitely.

Brittney Bossow: [00:25:44] You can definitely be a tough road. I think you hit something, though, too. How can we better it when something set in place? Is it working? How can we better that down the road? And that’s something that we have individuals on our team who are really good at focusing in on that my brain definitely thinks processes once the process is set up and it’s through automation and quick to jump to the next gap and continue to move forward. But we have individuals on our team who are really strong at looking back and being like, OK, but what about bettering this a little bit more? What is it necessarily gap but could be made better? And that’s super helpful to have kind of that balance of the focus of, yes, we can automate it, but make sure to go back and figure out where those gaps that we automated that we can grow within and better.

Chris Davis: [00:26:37] Absolutely. Absolutely. So right now, all the projects that you have in balance, all of the new opportunities, team growth, all of those things in place, what excites you at this moment?

Brittney Bossow: [00:26:52] I hope goodness. I think what always excites me is the ability to contribute to a greater good. So with all these projects and things going on in the day to day, it’s kind of the overarching idea this is going to contribute to the greater good of those who discover there why this is going to contribute to the greater good of our wild certified professionals and their user experience, our client user experience and bettering and automating those will overall better people’s ability to process the world, understand their emotions, be able to move forward quicker, and we can empower them to be individually original to themselves because they’re wired in such a beautiful way. And being able to understand your wiring is so much more helpful to be able to take that step. So with all of it going on, I think it really is to contribute to multiple facets of what’s going on.

Chris Davis: [00:27:57] It’s beautiful. It’s it’s moving, pushing the vision forward. Right. Like the purpose that the company exists. The culture is created in the people that it will impact. And those are the people you want to see level, right? You don’t want somebody at the C suite. And it’s like, look, I just want to make money. How do we get more and more customers? Money, money, money. It’s like you want somebody that encompasses the culture, the vision as well, so that they’re their recommendations, they’re the strategies and their management and leadership is in line with the vision and not just a production, you know. So that’s great. I’m glad you shared that. And what does I know you mentioned day to day give people insight because they’re pretty. I cannot I can’t count how many people now. I’ve been in a startup space for a while, remote working and all of those things. So it’s very clear to me what I’m not shocked at an average day to day or, you know, I’ve got a very well expectation of it, an idea of it across the board. What does an average day look like to you? What you know from the your workspace to the time you’re waking up? Are you are you zoom attired where you your top right and bottom pajamas? Like, what is the the average day to day for you as the CEO for Why Institute.

Brittney Bossow: [00:29:17] Yeah, that’s it, I was thinking about this question a little bit before, because I feel like the day to day usually looks a little bit different each day, I think. Kind of getting up early and going through those morning routines that kind of get your mind set in the right headspace and fuel up, and then kind of the first thing I typically do, honestly, is just jumping to emails and see what needs to be addressed really quickly. If there’s anything kind of urgent, what buyers of any need to be put out from the end of the day or overnight. We work with them. Our India team, there are tech teams, so a lot of stuff kind of happens overnight, which is great. But sometimes that me first thing in the morning you jump on and you kind of address those questions or do some development work there. And then from there, there’s usually quite a few meetings throughout the day with a lot of project management, whether

Chris Davis: [00:30:20] It’s are you guys doing your meetings like via Zoom or.

Brittney Bossow: [00:30:23] Yes, we are. Yeah, well, we’ve done our quarterly meetings in person, which is good because it’s like a two day long thing. I think I’d be pretty zoomed out after two days of eight and 10 hours. But I definitely experience those days here and there. Still with meetings, the marketing team and our tech team in India, our seaboard, and we’re just kind of able to bounce around ideas, go through projects, look at the depths of them, the whole scale of them, and then being able to support those teams with what they need to be able to move forward and finish their project successfully. And then outside of that, it just kind of working on the ongoing projects that we have, whether that is in tech or in marketing or anywhere else, it’s continuing to develop in those areas.

Chris Davis: [00:31:18] Ok, and and do you do you have more of a fluid schedule? Are you you know, hey, at this time I’m logged off for the evening if you need be. Is it more open where you kind of come and go as you need to throughout the day? What what does that look like for you?

Brittney Bossow: [00:31:32] Yeah, there is a lot of flexibility in my schedule, which is very nice outside of like our weekly monthly biweekly meetings. And so with that flexibility, using my time to the greatest capacity of what I do have maybe a slower point in the day, what can I get done in my life outside of work to be productive? Because sometimes things do come up and it will be on conference calls or in meetings or finishing up a project deadline that has just gotten too close and helping out with that team. And it will be a couple later nights of working and being able to set aside those couple of late nights to work and help these teams meet their deadlines is something that I know is happens every once in a while. So using the slower times to be able to kind of get everything else in order when the approach. So it just just changes based off of kind of the projects that are in place and what else going on.

Chris Davis: [00:32:42] Yeah, yeah, absolutely. No, I, I can’t thank you enough just for providing the insight because again I’ve got for this episode in mind, I just wanted to highlight the the other side. Right. We talk about clients and all of the big books. I just landed at six figure all of that. Right. But then there’s this space where you can come in and make an impact. Right. A strong impact for business and by implementing the systems and having a process oriented approach and really leveraging automation. And it could be very dynamic your day to day, you know, have purpose in the work that you do and really be be a great career. So what advice if if you could just go back to that young Britney, what advice would you give to the aspiring marketers listening to this podcast who maybe they they don’t have that much experience after high school or any time in life, but they they have been trying to figure out how how would I get into this space. Right. Like, how do I change from, you know, corporate or maybe just day to day stuff, like where I’m working at Wal-Mart, whatever the case is, what advice would you give them to making that that transition or that entry into into a space like this?

Brittney Bossow: [00:34:05] Yeah, I think one of the things that I really appreciated was why insitute they’re like, we’re going to take a chance on you. We’re going to like give you the position. It’s kind of in your realm. And let’s see how you do so kind of jumping on those opportunities of the idea of someone taking a chance on you and being like, I’m going to prove to you that that was a chance. Well taken. I’m so thankful for this opportunity. And let me give one hundred and ten percent to everything I can, everything you’ve given me and opened doors for me to do and continue to learn and develop in those areas. And once I was able to do that, they kind of see like, OK, like you’re in this role now, but you’ve proved to us that you can do X, Y, Z through this and you’re growing in these areas. What, maybe a little bit more. What if we changed it up a little bit like this and saying yes to those opportunities, even if there’s an unknown and you’re kind of sitting there Googling what they’re asking at the same time? I think I can figure that out and just kind of saying yes to people taking a chance on you. And through that, you’ll learn different things you like and you don’t like through that. Yes. And now and then down the road, you’re able to be like, I don’t know if this is necessarily where I thrive best. Maybe we could look at putting someone in this role specifically. But this area in this realm I’m all about, I eat up. This is great. And then you’re able to grow in that way. And as you say, yes, you’ll figure out what you need to say no to in the future. There’s so much unknown that you just continue to learn within each role and you learn things you love. Then you’ll learn things that maybe aren’t your cup of tea. But through that, yes, you’ll continue to grow. And it shows of ideas and taking responsibility and taking action.

Chris Davis: [00:36:05] I think I love it. It actually I may have jumped over this part, but you brought it to my to my mind as you were answering this. How did you how did you find why you institute?

Chris Davis: [00:36:17] Why is it how

Chris Davis: [00:36:18] Do I find you? I guess it could go either way, right.

Brittney Bossow: [00:36:21] Yeah. It was actually through a friend connection. One of my friends from Colorado, her dad is Gary Sanchez, our CEO and. I had when my father and I were close in college, I had held a couple of leadership roles within our sorority and through like dads weekends and homecomings and all these things, we just all of our parents got to hang out. We all got to meet. And Gary had this position open up and he was talking to his daughter. He was like, I need someone who takes action and wants to drive. And it’s like, what spread up to. And so from that, it just kind of he took a chance on me and the door opened up.

Chris Davis: [00:37:08] I’m so glad you answered the way that you did because it speaks to how you’re right now. You’re training the market. You have a brand right now. You know, you don’t have to worry. Well, I don’t have a logo. Know your personal brand is speaking for you. It is on display for everybody that that you engage with and those who are tangential. Right. To those who you directly engage with and for you to come on top of mine from leadership and a capacity that you are operating in in college. Right. And you would have never drawn the connection, like, OK, let me get in this leadership position, because two to three years somebody is going to be looking for you know, there was no way but showing up. Right. Showing up and just being your authentic self, taking life by the horns and saying, look, I don’t know, I’m going to figure it out. You just never know who’s paying attention and who will bring you up, you know, in a conversation.

Chris Davis: [00:38:07] Yes. That is it’s very true. You never know. They caught me off guard, but I’m very thankful for this opportunity that I’ve had so far.

Chris Davis: [00:38:17] Yeah. And as as long as when that conversation comes up, it’s always in your favor. You’re doing the right thing. Right, because you can’t go the other way. So that was that was great. So in closing, this has been great. By the way, Britney, I appreciate it. In closing, if you think about all of the systems that you all had in place and I remember when we first met, we were looking at CRM and going through that process and you all landed on one that was the best fit for you. If you think about just your holistic time there, your time there holistically, what what would you say is, is the one system that you have in place that you’re most proud of?

Chris Davis: [00:39:01] Yeah, I think, um. Our biggest transition was we changed our CRM program completely. We flipped from one that was not really compatible with what we were doing at the time. And within a two week span, we just flipped to the other and we were able to dive in deep, know exactly how to use it, where to use it, how to teach others how to use it. Wow. Look at all of our data, the KPIs, all of our stats, and all of a sudden we’re able to read everything and develop within things and continue to learn new things. So I would think I think that like a two week transition of that chaos a lot of late nights, I think those two weeks we’re rebuilding everything that we had already built and continuing to grow on that built like our built, that was a huge transition. And now being in this new CRM system has completely opened up numerous amount of doors for us because we have that ability to be proactive rather than reactive now.

Chris Davis: [00:40:15] Yeah, I love it because the the tools that you use are important, right. You all started with your processes in your operations, and that informs you maybe this is not the best tool for us. Instead of being locked in saying, no, we have to figure out how to make this tool work. And when you are able to break free from from the technological prison that most people are in because they think it is the tool, it is like, no, it’s you. And now you leverage your strategy operations. It is it’s amazing how the right tool decision can can really change things for your business and allow you to to operate at a at a higher capacity more effectively and efficiently. So. All right. Well, Brittany, thank you so much for joining us on the podcast, sharing your knowledge, your experience and insight. Where can people go to find out more about why, Institut?

Chris Davis: [00:41:09] Well, thank you first first for having me on, this has been a wonderful experience and everything you’ve taught me thus far has opened up my eyes to even more automation that we haven’t even put in place yet, not all of it. And so what you do is incredible. So thank you for everything. Thank you. And then for why institute if you just go to whyinstitute.com, you’ll see everything we do as a company as well as be able to see who else is on our team, be able to meet the team, take the why discovery for yourself that you want to as well as learn about other programs we have for teams and businesses and certifications. You can get through my.

Chris Davis: [00:41:57] Great. Well, I’ll tell you, when I first met Gary, he had the assessment. He had some private clients and the program was an idea. So within a few years to see it where it is now, you guys have program certification. The team is growing. Hats off. And I know that I’m cheering from afar for you. All’s continued success.

Chris Davis: [00:42:20] Oh, thank you so much.

Chris Davis: [00:42:23] So thanks for be ready. I really appreciate it.

Chris Davis: [00:42:26] You guys. Thanks for having me on, Chris.

Chris Davis: [00:42:28] Thank you for listening to this episode. I hope Britney’s expertise, her journey, her story. I hope it was insightful. And and I know that there’s a lot of little nuggets that you can always extract in between the words in the story. But I hope I did a well enough job to help you to help pull out some of those nuggets so you didn’t have to dig too deep. You know, as I mentioned in the podcast, my entry into this this technology space and startup space is very similar to hers where, you know, you get an opportunity and you answer the call, you answer the call. I can’t stress enough for wherever you’re at right now, as long as you’re showing up giving 100 percent, 110 percent where you’re at to give people a reason to think of you, to bring your name up when the opportunity comes. So who is the person that needed to hear this episode? Share this with that friend, that budding digital marketer, that CEO that’s looking to hire people? Maybe there’s a conversation that you can have with your family and see who’s whose name pops up. And for that digital marketer, make sure your name is worthy and your work and your approach and your integrity is worthy of popping up in those conversations. So share this with them to help give them a better set, a better expectation, a more accurate expectation and a more accurate approach to beginning their career in this marketing technology space where startups of many varieties are in need, in need of process oriented folks that would be willing to and capable of installing automated systems.

Chris Davis: [00:44:08] Here at Automation Bridge, we’re dedicated to training digital marketing professionals like Britney on this episode to become automation service providers. I tell you, the difference between a digital marketing automation service provider is the provision of service of automation. There is a a a way that it is done and should be done and adhere to that you will not find easily online. So small businesses, they’re in dire need of these people with the ability to take strategy and marketing technology, put them together for the responsible deployment of automated systems for rapid growth. If that’s you. If when I mention this or there’s something about this, this podcast just resonated with you differently, you see things clearer. You’re more excited. The hair on your arms is standing up a bit. You’re the sun is shining a bit brighter. I want to invite you. I want to invite you to be considered to join our next group for our next program of out of training automation service providers. And you can do that if you go to automationbridge.com/ASP. That’s ASP for automation service provider. But automation bridge.com/ASP and take the next steps for us to assess your fit. Let’s see. Let’s see if what you’re feeling is accurate. We’ll be able to tell you yes or no. And if it’s a yes, we’ve got a great program. We’ve got community, we’ve got all the resources you need to get started, not just the right way, but expeditiously.

Chris Davis: [00:45:39] We want to shorten your learning curve so that the impact that you heard that Britney is making on her business, that you can have that same impact on someone else or your business. OK, the need is great in the time is now everybody. So don’t hesitate if this is you in any capacity. Automationbridge.com/ASP. For my new listeners, this is the time. Welcome. This is my formal invitation to you. Join the family. We have listeners come out, joined automation, the all systems go podcast family, every every Thursday, a new episode is released. Now is the time to subscribe. Hit a five star rating and leave your review. It is greatly appreciated if you know a guest that you would like to appear on this podcast. So you like for me to have on this podcast that, you know, would provide value to our listeners and the audience as a whole of people looking to leverage and use automation to scale their business. Please submit your information or their information at automationbridge.com/guest automationbridge.com/guest we are taking we are taking people we’re taking applications to be on the All Systems Go podcast. All right. All show notes and podcasts are accessible at Automation Bridge Dotcom for Slash podcast. You can subscribe there and of course, listen to any episode that you missed at your leisure. So until next time I see you online automate responsibly, my friends.