Ep. 23 – This episode we will cover what the role of email should play in your marketing. Email marketing is a term frequently used as a finish line for marketing online…but it’s far from that. Find out why most people’s approach to email is wrong and what to do to ensure you don’t make the same mistake.
Episode 23 - April 16, 2020
The Role of Email in Your Marketing
/
What You'll Learn
- How Chris got involved with email marketing from professional engineering
- The difference in the roles email has played over time
- The ideal path (that doesn’t involve email) to convert customers
- Emails “new” role in today’s digital age
- How to effectively use email along with other platforms people are engaging with/on
Today's Guest
Resources Mentioned
Transcript
Want to Be a Guest on the Podcast?
We’re currently accepting guests for the podcast that are SaaS owners, marketing automation consultants, and digital professionals that have produced high results with automation.
If that’s you, or you’d like to recommend someone, click here to apply to be a guest.
About the Show
On the show, Chris reveals all of his automation strategies he has learned from working in (and with) a variety of SaaS companies so you can put your business on autopilot quickly and without error.
Discover how to deploy automated marketing, sales, and onboarding systems to scale your business without working long hours to do so.
Discover how to deploy automated marketing, sales, and onboarding systems to scale your business without working long hours to do so.
Your Host
Chris L. Davis
Chris is an Electrical Engineer turned entrepreneur and the Founder of Automation Bridge. He is an international speaker, facilitator, and startup consultant that specilalizes in scaling profitable processes.
Other Episodes
When Your Best Isn’t Good Enough
Ep. 197 - Chris explores the challenging question: "What happens when your best isn't good enough?" He discusses the pitfalls of overcomplicated systems, the
What Is MarTech?
Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and
The Subjective Approach to Marketing
Ep. 195 - Have you ever wondered why some marketing strategies work wonders for others but fall flat for you? In this episode, Chris