Your Done Doesn’t Equal My Done

Narrator 0:00
You’re listening to the all systems go podcast, the show that teaches you everything you need to know to put your business on autopilot. Learn how to deploy automated marketing and sell systems in your business the right way with your host, the professor of automation himself and founder of automation bridge, Chris Davis.

Chris 0:32
Welcome to another episode of The all systems go podcast. I’m your host, of course, Chris L. Davis. And today I want to I want to speak to the fact it’s not an idea in this episode that my done isn’t sure done. And and another way to say that is my work isn’t your work. And I don’t mean work in terms of effort required, although that’s accurate. I mean, function, what what’s functional to me, is not the same as was functional to you. And, and to bring this home to make sure that we’re all on the same. We’re dealing in the same context is you take your car, you can take a brand new car to an auto mechanic, and they’ll find something wrong with it. Now, the mechanic that sold you the car won’t, oh, it’s just fine. It’s perfect. Take take it right off the lot, drive it to another mechanic, they’ll find something wrong with it. Same with the plumber, right? You can invite a plumber into your home, say, Hey, look at look at all my toilets. Am I good? Now these toilets have been flushed and fine, there’s no leak, they’ll say, Oh, well, you know, we recommend that you change these out every three years. Right? So depending on the need, and the expertise, the expert will see something different often than the person in need. And is that not the definition of an expert? Right? So we ignore this usually, we ignore this dynamic when it’s presented to us. A lot of reasons, one of the ones that jumps out to me is that people often manipulate it. Right? They take advantage of what you don’t know. You know, it’s functioning, but then they say, oh, gloom and doom, and three, three months, this thing is not going to be working, you’re going to want to change this now. And you’re like, oh, my gosh, I really need my car to be functioning, how can I get to work? Okay, do it. So that’s one reason why is that people manipulate this ignorance. But the other reason why is, can I propose to you that we’re not as forward thinking individuals, as we may believe, we’re not as accepting to the truth of a matter, as one may tell themselves that they are. Right. And, and again, this is, this is not a personal behavior. This is just human behavior. We often don’t care until we have to care. It takes an additional level of effort to care. Now, watch, watch me make this harder. Now this just existence level, right? I don’t, maybe I don’t care about hunger, world hunger until I’m hungry, or I see a commercial or you know, whatever the case is. But let me add a level two this. When it comes to things that we use and things that we do, we often don’t care. As long it’s it’s working to our understanding of working. So if you come and tell me, Hey, look, you’re going to need to put different gas in your car, and it’s going to cause me additional time, money or effort. And I have not been doing that. And this thing has been functioning. Where is my basis for change? I’m in no pain, I see no greater addition, or no greater gain by doing it, and this is just a human condition. This is of course, not a psychology podcast, but follow me. Because what happens is, this takes place when we’re building businesses and hurts us because we often don’t know what better is. We’re making $15,000 a month by working four hours. Yeah, there’s some nuances here and there. But that’s pretty good. What could be better? My Stuff Works. My website people go to it. They don’t they don’t know your optimized website maybe could increase your conversion rate by a percentage. And that percentage could be a difference between 15k month and a 30k month with no edit Effort, Right? They don’t know that. So they’re just operating under what’s what, what’s working, because it’s producing some level of result. And that’s the edge case producing some level of result, most people are producing no level of result, no level of desire result, but have no clue what to do to change that. So it’s not even about knowing possibilities. They don’t have a relationship with profitability. Right? Like what they’re doing isn’t working, and they just don’t know what to do to make it work. However, you ask them, Hey, do you got a website? Hey, do you got this? They’ll tell you. Yep, I got that. I got emails, I got all of that. Then you have to ask the next question. Well, how’s it working for you? I don’t know. Or, well, no, look at this. Look, I got a marketing person, an ops person. And look at this, look at this report that they give me and you look at the report, and you’re like, Okay, so what is that telling you? What decisions are you able to make off of it? I don’t know. But you know, this is they’re doing this for me every week, and it’s just working. I would challenge you all listening to define what working is? What is the end result of a thing that you can see and measure? That then qualifies it as working? Because when we do this, this is why you’re working? Isn’t my working? So that’s one case, right? You just don’t understand the possibilities. And what’s interesting is, is that when I think of possibilities, we often don’t know what better is. But we’re fine with what we have, because it’s working. And the interesting part about this is there’s people, there are a lot of people that have this mindset, and apply to relations, relationships, and wonder why we struggle in relationships. But what’s even more jarring is people who have successful relationships, and apply this way of thinking, right, and one could argue how you do one thing, how you do one thing is how you do anything. So you can’t be so compartmentalized, where in your relationship, you’re saying, hey, look, I want the best out of my mate, I want the best version. And then in business, you’re just like, oh, it’s working. But they’re really different in an aspect of proximity to personal gain and vulnerability, and all of that, again, this is not a relationship podcast. But I’m just saying you would not, let me say I hope you would not stay in a relationship, because it’s working at some fundamental level, when it could be much better. And that goes back to your belief system. Right? Do you believe it can be better? And now that we’re talking about relationships? Do you believe you deserve better? And the answer to this question goes back to effort, okay, if you say all that, what is required of me to get such better improvement? Or I should say better performance, what is required of me. And that’s where we start to see people tap out. Because they say, Hey, you want to be better in your relationship. And as you go to therapy, then I need you to apologize, and I need you, oh, I’m good. Let me stick with this person. Look, they ain’t the greatest. And we probably ain’t gonna make it in life. Nowhere amazing. But they accept me how I am, I don’t have to change. And we essentially say the same thing in business, hey, look, your webinar funnel, your membership, onboarding, could really be better. If you did XYZ. And then they get to scratch it to I really want to do that. I just built this, oh, I just had, I just hired somebody on Upwork. And they just completed it. And I want to go through all of that again. And when we talk about marketing, tech and automation, it gets overwhelming, because there’s a big gap in how to and know how. So the effort sometimes feels insurmountable. And that is what I understand. But what I don’t understand is the settling mentality. Maybe it’s just me, but I’m the type of person I need to know what I’m missing out on. You get what I’m saying. Now, don’t apply that to relationships. Because in my marriage, I’m extremely happy. I don’t feel like I’m missing out on anything. And that’s the feeling and I know feelings are facts. But then when I align it to everything that I want and desire in life, I have it so now my feelings and facts are aligned. So I am not missing out on anything. Now my business that’s different. That’s much different, right? I can look at all types of errors. And I’m like, Man, I’m probably leaving money on the table. Is there a better way to do this man can I shave off? Five minutes to five seconds cannot come I do this without having to do that. It’s my minimalist engineer optimizing analytical mind at work, which is the premise of this, this podcast doesn’t even exist, if I don’t think that way. Because what’s happening right now is that everybody is, is settling for the mediocre checkbox. And what is a mediocre, mediocre checkbox? That’s a checkbox that somebody can create and check that knows just a little bit more than you.

Chris 10:31
Just a little bit more than you. And I’m seeing this. By the boat loads, I was just invited into some some founders and business owners, they get it, they’ll invite me in to do an assessment, say, Hey, Chris, can you just give me a second set of eyes and look over this thing and see if it’s built, right. And what I find is usually there’s never any documentation, visual documentation, that is no visual documentation, zero. The visual documentation is whatever they built in the end up in the platform. Right now I’m seeing that they may couple it with like a loan walkthrough or something. So that’s, that’s better, still could be much better, right? But But again, what does better look like? What does what does a flowchart with a deep links to each platform that I can easily say, Hey, what’s this email clicking and go there? If you’ve never seen it, you don’t even know that you’re missing it. So when I come in, I start to highlight and say, hey, look, you could be doing this and this. I’m not remember piggyback off the previous episode. I’m not talking about pulling out my my machete and saying, Look at what I could chop down when it’s just a sandwich in front of me. I’m not talking about the complexities and all of this advanced stuff. No, I’m just talking about better functionality in a better way of doing things. And why do we want to focus on better, because once we build with better in mind, that is what is scalable. Better means less breakage, right? So I’m always trying to do things better. test this out, take something that you built last week, look at it this week, and tell me you don’t see a better way of doing it. Whether you’re a coder, whether you bill with your hands, whether you create strategies, go look at it again, look at it again, after a week of just letting it breathe. And usually it doesn’t even take a week, take a day, go look at it again. And trust me, you’ll even be able to see what you could do better. Now, once that’s watch this, couple that with objective eyes. So let’s say you’re strategist, you create the strategy, deliver it, then you you have somebody else who you respect as a strategist who will say, Hey, can you check this out? You better believe they’re going to identify some things that you can shore up about the strategy. I’m not talking about being a perfectionist, and making sure it’s perfect, perfect before you launch it, things of that nature. I’m talking about doing your due diligence. Because I started out by saying you’re done isn’t my done your clients done is not my done either. So what your client will accept as done is usually just functional. They don’t care what’s under the hood. They don’t care if it’s built, for better, or best. They don’t care until something breaks in that they’re able to call you. And what I’m inviting you all to that are listening to this is just a better way of doing things. Why wait? Why wait until something breaks to make it better. This is a mindset shift, everyone. And and I see this. I see this in my industry again, by the boatload when people are saying all that they can do and they create this library of testimonials and stuff that clients have applauded them. Great job they did this and XYZ. Well, what if I? What if I told you I was a handyman, and your sink was dripping. And I come in and I realized that you just didn’t turn the handle all the way off. And I come in and do the most basic thing. Turn off the handle, and then you applaud me. I don’t know what I would do without Chris before before I was spending 1000s of dollars on my water bill. And after him he came in and now I’m saving 1000s of dollars. You need to hire him. Right? And then someone else that’s smarter that knows the basics of making sure your faucet is turned off. calls me up. I come over and they have a real leak. I guess under the sink, I got to get PVC, all types of piping and everything. Now I’m exposed because I don’t Note that I don’t have that depth of knowledge. But but who can expose that depth of knowledge, but another plumber, or handyman with a higher expertise. So the issue is the client, you’re not smart enough to expose the ignorances of the person delivering the service. You’re not intelligent enough. But you need somebody that is you. What happens is one offs, people, because it’s hard to find good help. Now the podcasts, I have one here, it’s hard to find good help. And I understand it. So what it does is it puts people in desperation. And they the first person they find that could do a basic thing, they take them on and try to give them everything. Right, again, very dangerous and relationships to a this person, you really made me laughs So therefore, I want to be with them. Tough, right? So they can, they can do a basic thing. And maybe maybe not even a basic thing, maybe a more advanced thing. And they’re like, yes, found the person. And again, I get it, because it’s hard to find just one person capable. And with Upwork. And just the way the market is now, everybody, just post test, I’m telling you all you can you can validate this yourself, just go post a posting on Upwork. See how many people jump all over, I can do that I can do this post on your Facebook group, see how many people could jump will jump all over it. And all of them have basic solutions, all of them. Now, if your basic needs meets that basic solution, you’re good, they just need to turn the handle on the faucet, the water is done. But most of you don’t have that most of you got clogs clogging in the pipes. You got some whole infrastructure that needs to be rebuilt. And because you don’t have access to an expert that can keep your expert in check. What do you settle for? While it’s working? So that’s good enough for me because I’m saying listen, everybody, I’m saying this right now. I have a garbage disposal that’s acting up. I don’t want to YouTube port I stopped done all types of things. It’s improved. But I am dragging my feet from bringing in the experts truly tell me what’s wrong. I get it. Sometimes we’re not ready to face it. And sometimes we’re not ready for the cost along with it. But at least be aware this what you’re doing. I’m aware of this what I’m doing. And what I often find is that people keep saying I have this built in I know automation. I know Tech, I got that figured out. And then you go in and look and you’re like why do you have 10 lists into tags? What is going on? Why every time you send an email, you’re creating a new list. Can it work? It definitely can work? Should you ever do that? No. But who’s the one that tells you the No is the expert, not the basic builder. And that is why I’m telling you all my dear. And when I say my I don’t want it I don’t want this to sound self serving because I’m speaking on behalf of my entire community. All of the all of my mentees, all of my certified partners, all of the members of my community that are learning from not just me from from everyone else, and we’re helping and holding each other accountable, and helping say, hey, look, I just built this app. I just built this scenario. And make.com Hey, I just built this automation. Can you take a peek at it? Sure. Oh, hey, look, you want to make sure you remove that tag. My thing is this. If you haven’t follow if you’re new to the podcast, I’m a proponent of testing. And with that comes the idea that your customer your leads your the public facing individuals should never be the first person to experience your marketing. You should just like you don’t go outside without first looking in the mirror. You should experience you before anybody else experiences you as testing that’s just good, good rule of thumb. So I’ll say this. Once you build something the worse person or people to identify something isn’t working is your clients leads and or customers. And who becomes that mirror for you to check that before you go and tell them hey, it’s live is but another expert. But here’s here’s the rub.

Chris 19:53
A lot of marketers are extremely arrogant and prideful in a state of I know what I’m doing because They themselves except basic, and they don’t even know the possibilities. I can’t tell you how many times I’ve seen a marketer, who’s been marketing for a decade. And I’ll say something to him and be like, I never thought of it like that. Now, if you never thought of it like that, what are you telling your clients? What are you doing for your, for your clients? Right? You need to draw from a deeper well, is what I’m trying to say. And if marketers will come down off their high horse, because again, I can do a thing, and my client will applaud me as like an NBA player, going into high school, of course, you’re gonna look like the all star, who wouldn’t? You’re playing in a league that’s much smaller requires much less of you. And I’m not bad mouthing clients. It’s just what it is. I’m this in other industries, where I’m a client, and I’m like, I don’t know the difference between XYZ. So it’s easy to show up at the high school, parading as one of them, just a kid who grew up early, let me shave my beard and all of this, I want to you, and dog and everybody on a court just dunk into it just disrespectful. Right? That’s easy. And that’s what’s happening is these digital marketers are, are learning just enough to come down to the people who need the basic stuff, and just doing mediocre delivery. And because the client does not know how to look beyond basic, they’re like, great job. Thank you. Great job. Thank you. And all I’m saying is, we need to be aware of that dynamic. Who are you vetting your ops person against? Who are you vetting your marketer against? And when I say vetting whenever I come into a business, and somebody asked me to help them, I never badmouth the marketer ever, even if it’s egregious what they’ve done, because I don’t know what was communicated to them. I don’t know the context in which they built it. And overall, it’s just bad practice, right? I’m not gonna badmouth someone else to make myself look better. All I have to do is show up and do what I know to look better. Right? And that’s, again, that’s not arrogant. It’s just from a place of understanding just how much I know. Okay? Because if, if these if the majority of marketers are honest, they do the minimum to satisfy to satisfy the client’s request, have done and have no desire to do better, because they can get paid, sometimes a lot for being mediocre. And knowing just a little more. So what incentive do they have to truly do more? Well, their incentive is when the client starts to request more. And watch this. Everybody wins. Everybody wins when the client starts requesting more. Hey, okay, this is good. What else can we do? What’s next? Right? And the what’s next isn’t just building something, but it’s actually building something that’s measurable and meaningful. That’s, that’s when you know, that’s when you know, you’re somewhere but you’re, you’re on to something, but most business owners are stuck. And basic and or mediocre. Let me not say basic, because there’s nothing wrong with basic, let me say, mediocre, they’re stuck. And it’s a mass of mediocre in the marketplace. For you to choose from. Right now, let me not let the owners stuff small business owners who do some techie stuff off the hook either because they’ll sit around and claim Oh, yeah, I know how to how to do automation. I’ve got emails I write copy out, create my own graphics or whatever, right? You know, enough in hats off to you, you know, enough to be dangerous, right? You know, enough to get a website up, you know, enough Canva to get an ad created and run it you know enough about Facebook Ads Manager, what does it matter business, whatever the case may be, to run an ad or to we’re talking about real basic stuff. Yeah, I know how to dribble and shoot. Okay, well, how consistent are you? What’s your what’s your percentage? And the further out you go? You probably miss more. Right? So I’m not here to continually applaud. mediocre but can mediocre create minutes it can edge case, yes, it can. However, who wants to stay there? Why when you don’t have to. I can see if you had to. And some of you may feel like you have to because it’s like well, who do I go to? This is why this podcast exists. Okay, because again, this small business owner who’s doing the tech, they know just enough to get things somewhat functional. And the minute it works, let me tell you, I’ve not seen people log off so quick and never log in again. The light is working. It’s working. Alright, let’s go on to the next thing, where we’re What do I do? And the people who follow my tutelage, it’s working. Okay, question mark? Did we test all the use cases? Or as many as we can? Do we stress test the system? What happens if this and that? And you don’t know? So why should your leads or your contacts be the first one to experience that? You’re, you’re you’re sacrificing sales? Why do that? Why sacrifice sales? When there’s a better way? To get things done? Right? Now, everybody needs to go to the mechanic. At some point, are you the type of person that waits for your car to break to go? Are you the type of person that waits for your car to break then sees how long he could ride it while it’s broken? And then you go? Or are you the type of person that regularly makes sure that everything is kept upon the vehicle? You need to ask yourself that question about your systems. Specifically, your marketing and your sales systems. Right? And if you if you are getting a checkup, to optimize a see what else is better, please don’t take it to the builder. Right? Who calls their own baby ugly? You need an objective opinion on what can be done, not one that’s gonna bash i i feel like if marketers were more receptive and less competitive all the time, that you could come to me I could say, hey, look, look at the all these opportunities and hand it to you. And then the marketer looks good and shines. That’s essentially what my whole Mimbres community is for my community membership is built for is to empower, empower. But too often do I see people out here parading like they’re the greatest marketer, or they know so much, and all they know is more than the client. But when they come into a community, that NBA player when he gets to the league, know, you’re not just dunking on everybody, you’re not just shooting in blocking everything. And guess what a real good player or someone who aspires to be great, they’ll love it, because they will accept the challenge and be greater. My question to the digital marketers out there is where are you accepting this challenge? Just because you have a platform and 1000 people have paid you money to go through your course does not mean you know what you’re doing, at the level that you can know what you’re doing. And that’s my question, do you even have the desire to be better? Business owners? Do you ever have the desire to hire somebody who’s better? Do you even know where to look? Well, hopefully, you listening to this, now you at least know a starting point. If I’m a digital marketer, let me get in his community and see what he’s talking about. If I’m an owner, and I have some, hey, let me reach out to him and see if he could assess who I have. And maybe help maybe I need to send them to his, his membership community, maybe I need to send him to the community. So I know that they’re getting what they need. I know that I’m getting an extra set of eyes when I hire one person, because they’re part of his community. Now, one means 20. Expert eyes I have I literally have a space remembers area called expert eyes, for that very reason. Okay, but we have to, we have to be willing to put our guard down some of you take off that impostor mask, and be you be authentic, get the help that you need to be better, why not? Who doesn’t want to be better? Right, who doesn’t want that objective perspective, that exposes what needs to be improved? That’s my desire for all of you. And my question is, where are you going to go? What are you going to do? What are you going to do with this? Mostly, everybody that listens to my podcast is either doing some level of marketing technology and automation, or they have hired or are hiring or have someone doing it for them. But I’ll tell you definitively a lot of you out you are not sponsoring your tech persons. Community Access

Chris 29:47
your your your investing in their learning by other courses. That just helps them be better at being mediocre. I’m not talking about nobody else’s course. I’m just saying the facts that take place And then the marketers, you’re satisfied? You’re satisfied with just listening to these podcasts going on to YouTube and rolling in whatever you do. You don’t if we’re honest, you don’t really want to be challenged to be better. You really don’t want to be in a room of people who are like, oh, yeah, we know how to build that. And this, have you ever seen this? How about that? You really don’t want that you want to stay comfortable, and you want to get paid where you’re at. And instead of growing, you’ll go, I’ve even seen people, instead of growing, they’ll go back to the corporate space, they’ll go back to employment. All because you said I’m good with what I know. And and I know all the possibilities. Surely there can’t be anything new. They’re teaching over there. Come and see. Come see, you see a world of difference. And, and this sounds like Hey, Chris, are you just trying to get more members? No, no, no, no, no. What I’m trying to do is duplicate myself in the marketplace, is the same mission I’ve been on since I started my business. There’s just not enough of this acumen that I have acquired over time, available to everybody. So that’s my mission. And I hope that at the end of this episode, after hearing this, you at least go back and take another look. And offer say, hey, look, I’m going to sponsor a month or two, I want you to go over here and learn some stuff. Let me know if it’s let me know if it’s helpful. One, I guarantee it will be too. I guarantee it will be right. And I enjoy this stuff you are I enjoy teaching. I enjoy mentoring. I enjoy helping people be better. And it’s not lucrative, lucrative is selling the millions. Hey, watch this. And when it’s profitable, let me say that it’s it’s not. It’s not sexy, to the point where it’s is, I could just go and say, hey, I can teach you some stuff. And I teach you two things and make a million. There’s a lot of people that do that I actually put forth the effort. Learn where are you at where you’re at where your clients are at, here’s how to do it, hey, try this, Hey, go through this course that we’ve created. But at the end of the day, you need to understand what you’re signing off on. You need an expert to sign off on this if you care about your business that’s in your growth and his longevity. So I invite you to care more. And if you want to find out more, you can always go to automation bridge.com Ford slash membership. And that will give you all of the information that you need about my community, my membership community, but my my hopes and prayers for everyone is just for better, better for this year. Let’s not let’s not stop at mediocre let’s not limit ourselves to what we understand and what we know and what we think and what we can comprehend as working. Let’s expand a bit. Let’s do it. I know you’ve been burned in the past. I know people have started and never finished your projects. I know you’ve used software that just didn’t work and you thought it was a software and it was really the builder. I know as builders, you just want to be able to make more money without having to pay so much. I understand the temptation of learning everything on YouTube and Facebook groups. But listen, when it comes time to level up, that’s your decision. This is my invitation for everybody to come, where you jump on it or where you stay where you’re at. Either way, I hope you all nothing but the best. And as always, until next time, I see you online. Automate responsibly, my friends. Thank you for tuning in to this episode of The all systems go podcast. If you enjoyed it, make sure that you’re subscribed at the time of recording the all systems go podcast is free to subscribe to and it can be found in Apple podcasts, Google podcasts, YouTube, or wherever you get your podcasts new episodes are released every Thursday. So make sure you’re subscribed so that you don’t miss out and while you’re at it, please leave us a five star rating and review to show some love but also to help future listeners more easily find the podcast so they can experience the value of goodness as well. We’ve compiled all resources mentioned on the podcast, as well as other resources that are extremely valuable and effective at helping you grow your marketing automation skills quickly and you can access them all at all systems go podcast.com Thanks again for listening. And until next time, I see you online. Automate responsibly my friends

Narrator 0:00
You’re listening to the all systems go podcast, the show that teaches you everything you need to know to put your business on autopilot. Learn how to deploy automated marketing and sell systems in your business the right way with your host, the professor of automation himself and founder of automation bridge, Chris Davis.

Chris 0:32
Welcome to another episode of The all systems go podcast. I’m your host, of course, Chris L. Davis. And today I want to I want to speak to the fact it’s not an idea in this episode that my done isn’t sure done. And and another way to say that is my work isn’t your work. And I don’t mean work in terms of effort required, although that’s accurate. I mean, function, what what’s functional to me, is not the same as was functional to you. And, and to bring this home to make sure that we’re all on the same. We’re dealing in the same context is you take your car, you can take a brand new car to an auto mechanic, and they’ll find something wrong with it. Now, the mechanic that sold you the car won’t, oh, it’s just fine. It’s perfect. Take take it right off the lot, drive it to another mechanic, they’ll find something wrong with it. Same with the plumber, right? You can invite a plumber into your home, say, Hey, look at look at all my toilets. Am I good? Now these toilets have been flushed and fine, there’s no leak, they’ll say, Oh, well, you know, we recommend that you change these out every three years. Right? So depending on the need, and the expertise, the expert will see something different often than the person in need. And is that not the definition of an expert? Right? So we ignore this usually, we ignore this dynamic when it’s presented to us. A lot of reasons, one of the ones that jumps out to me is that people often manipulate it. Right? They take advantage of what you don’t know. You know, it’s functioning, but then they say, oh, gloom and doom, and three, three months, this thing is not going to be working, you’re going to want to change this now. And you’re like, oh, my gosh, I really need my car to be functioning, how can I get to work? Okay, do it. So that’s one reason why is that people manipulate this ignorance. But the other reason why is, can I propose to you that we’re not as forward thinking individuals, as we may believe, we’re not as accepting to the truth of a matter, as one may tell themselves that they are. Right. And, and again, this is, this is not a personal behavior. This is just human behavior. We often don’t care until we have to care. It takes an additional level of effort to care. Now, watch, watch me make this harder. Now this just existence level, right? I don’t, maybe I don’t care about hunger, world hunger until I’m hungry, or I see a commercial or you know, whatever the case is. But let me add a level two this. When it comes to things that we use and things that we do, we often don’t care. As long it’s it’s working to our understanding of working. So if you come and tell me, Hey, look, you’re going to need to put different gas in your car, and it’s going to cause me additional time, money or effort. And I have not been doing that. And this thing has been functioning. Where is my basis for change? I’m in no pain, I see no greater addition, or no greater gain by doing it, and this is just a human condition. This is of course, not a psychology podcast, but follow me. Because what happens is, this takes place when we’re building businesses and hurts us because we often don’t know what better is. We’re making $15,000 a month by working four hours. Yeah, there’s some nuances here and there. But that’s pretty good. What could be better? My Stuff Works. My website people go to it. They don’t they don’t know your optimized website maybe could increase your conversion rate by a percentage. And that percentage could be a difference between 15k month and a 30k month with no edit Effort, Right? They don’t know that. So they’re just operating under what’s what, what’s working, because it’s producing some level of result. And that’s the edge case producing some level of result, most people are producing no level of result, no level of desire result, but have no clue what to do to change that. So it’s not even about knowing possibilities. They don’t have a relationship with profitability. Right? Like what they’re doing isn’t working, and they just don’t know what to do to make it work. However, you ask them, Hey, do you got a website? Hey, do you got this? They’ll tell you. Yep, I got that. I got emails, I got all of that. Then you have to ask the next question. Well, how’s it working for you? I don’t know. Or, well, no, look at this. Look, I got a marketing person, an ops person. And look at this, look at this report that they give me and you look at the report, and you’re like, Okay, so what is that telling you? What decisions are you able to make off of it? I don’t know. But you know, this is they’re doing this for me every week, and it’s just working. I would challenge you all listening to define what working is? What is the end result of a thing that you can see and measure? That then qualifies it as working? Because when we do this, this is why you’re working? Isn’t my working? So that’s one case, right? You just don’t understand the possibilities. And what’s interesting is, is that when I think of possibilities, we often don’t know what better is. But we’re fine with what we have, because it’s working. And the interesting part about this is there’s people, there are a lot of people that have this mindset, and apply to relations, relationships, and wonder why we struggle in relationships. But what’s even more jarring is people who have successful relationships, and apply this way of thinking, right, and one could argue how you do one thing, how you do one thing is how you do anything. So you can’t be so compartmentalized, where in your relationship, you’re saying, hey, look, I want the best out of my mate, I want the best version. And then in business, you’re just like, oh, it’s working. But they’re really different in an aspect of proximity to personal gain and vulnerability, and all of that, again, this is not a relationship podcast. But I’m just saying you would not, let me say I hope you would not stay in a relationship, because it’s working at some fundamental level, when it could be much better. And that goes back to your belief system. Right? Do you believe it can be better? And now that we’re talking about relationships? Do you believe you deserve better? And the answer to this question goes back to effort, okay, if you say all that, what is required of me to get such better improvement? Or I should say better performance, what is required of me. And that’s where we start to see people tap out. Because they say, Hey, you want to be better in your relationship. And as you go to therapy, then I need you to apologize, and I need you, oh, I’m good. Let me stick with this person. Look, they ain’t the greatest. And we probably ain’t gonna make it in life. Nowhere amazing. But they accept me how I am, I don’t have to change. And we essentially say the same thing in business, hey, look, your webinar funnel, your membership, onboarding, could really be better. If you did XYZ. And then they get to scratch it to I really want to do that. I just built this, oh, I just had, I just hired somebody on Upwork. And they just completed it. And I want to go through all of that again. And when we talk about marketing, tech and automation, it gets overwhelming, because there’s a big gap in how to and know how. So the effort sometimes feels insurmountable. And that is what I understand. But what I don’t understand is the settling mentality. Maybe it’s just me, but I’m the type of person I need to know what I’m missing out on. You get what I’m saying. Now, don’t apply that to relationships. Because in my marriage, I’m extremely happy. I don’t feel like I’m missing out on anything. And that’s the feeling and I know feelings are facts. But then when I align it to everything that I want and desire in life, I have it so now my feelings and facts are aligned. So I am not missing out on anything. Now my business that’s different. That’s much different, right? I can look at all types of errors. And I’m like, Man, I’m probably leaving money on the table. Is there a better way to do this man can I shave off? Five minutes to five seconds cannot come I do this without having to do that. It’s my minimalist engineer optimizing analytical mind at work, which is the premise of this, this podcast doesn’t even exist, if I don’t think that way. Because what’s happening right now is that everybody is, is settling for the mediocre checkbox. And what is a mediocre, mediocre checkbox? That’s a checkbox that somebody can create and check that knows just a little bit more than you.

Chris 10:31
Just a little bit more than you. And I’m seeing this. By the boat loads, I was just invited into some some founders and business owners, they get it, they’ll invite me in to do an assessment, say, Hey, Chris, can you just give me a second set of eyes and look over this thing and see if it’s built, right. And what I find is usually there’s never any documentation, visual documentation, that is no visual documentation, zero. The visual documentation is whatever they built in the end up in the platform. Right now I’m seeing that they may couple it with like a loan walkthrough or something. So that’s, that’s better, still could be much better, right? But But again, what does better look like? What does what does a flowchart with a deep links to each platform that I can easily say, Hey, what’s this email clicking and go there? If you’ve never seen it, you don’t even know that you’re missing it. So when I come in, I start to highlight and say, hey, look, you could be doing this and this. I’m not remember piggyback off the previous episode. I’m not talking about pulling out my my machete and saying, Look at what I could chop down when it’s just a sandwich in front of me. I’m not talking about the complexities and all of this advanced stuff. No, I’m just talking about better functionality in a better way of doing things. And why do we want to focus on better, because once we build with better in mind, that is what is scalable. Better means less breakage, right? So I’m always trying to do things better. test this out, take something that you built last week, look at it this week, and tell me you don’t see a better way of doing it. Whether you’re a coder, whether you bill with your hands, whether you create strategies, go look at it again, look at it again, after a week of just letting it breathe. And usually it doesn’t even take a week, take a day, go look at it again. And trust me, you’ll even be able to see what you could do better. Now, once that’s watch this, couple that with objective eyes. So let’s say you’re strategist, you create the strategy, deliver it, then you you have somebody else who you respect as a strategist who will say, Hey, can you check this out? You better believe they’re going to identify some things that you can shore up about the strategy. I’m not talking about being a perfectionist, and making sure it’s perfect, perfect before you launch it, things of that nature. I’m talking about doing your due diligence. Because I started out by saying you’re done isn’t my done your clients done is not my done either. So what your client will accept as done is usually just functional. They don’t care what’s under the hood. They don’t care if it’s built, for better, or best. They don’t care until something breaks in that they’re able to call you. And what I’m inviting you all to that are listening to this is just a better way of doing things. Why wait? Why wait until something breaks to make it better. This is a mindset shift, everyone. And and I see this. I see this in my industry again, by the boatload when people are saying all that they can do and they create this library of testimonials and stuff that clients have applauded them. Great job they did this and XYZ. Well, what if I? What if I told you I was a handyman, and your sink was dripping. And I come in and I realized that you just didn’t turn the handle all the way off. And I come in and do the most basic thing. Turn off the handle, and then you applaud me. I don’t know what I would do without Chris before before I was spending 1000s of dollars on my water bill. And after him he came in and now I’m saving 1000s of dollars. You need to hire him. Right? And then someone else that’s smarter that knows the basics of making sure your faucet is turned off. calls me up. I come over and they have a real leak. I guess under the sink, I got to get PVC, all types of piping and everything. Now I’m exposed because I don’t Note that I don’t have that depth of knowledge. But but who can expose that depth of knowledge, but another plumber, or handyman with a higher expertise. So the issue is the client, you’re not smart enough to expose the ignorances of the person delivering the service. You’re not intelligent enough. But you need somebody that is you. What happens is one offs, people, because it’s hard to find good help. Now the podcasts, I have one here, it’s hard to find good help. And I understand it. So what it does is it puts people in desperation. And they the first person they find that could do a basic thing, they take them on and try to give them everything. Right, again, very dangerous and relationships to a this person, you really made me laughs So therefore, I want to be with them. Tough, right? So they can, they can do a basic thing. And maybe maybe not even a basic thing, maybe a more advanced thing. And they’re like, yes, found the person. And again, I get it, because it’s hard to find just one person capable. And with Upwork. And just the way the market is now, everybody, just post test, I’m telling you all you can you can validate this yourself, just go post a posting on Upwork. See how many people jump all over, I can do that I can do this post on your Facebook group, see how many people could jump will jump all over it. And all of them have basic solutions, all of them. Now, if your basic needs meets that basic solution, you’re good, they just need to turn the handle on the faucet, the water is done. But most of you don’t have that most of you got clogs clogging in the pipes. You got some whole infrastructure that needs to be rebuilt. And because you don’t have access to an expert that can keep your expert in check. What do you settle for? While it’s working? So that’s good enough for me because I’m saying listen, everybody, I’m saying this right now. I have a garbage disposal that’s acting up. I don’t want to YouTube port I stopped done all types of things. It’s improved. But I am dragging my feet from bringing in the experts truly tell me what’s wrong. I get it. Sometimes we’re not ready to face it. And sometimes we’re not ready for the cost along with it. But at least be aware this what you’re doing. I’m aware of this what I’m doing. And what I often find is that people keep saying I have this built in I know automation. I know Tech, I got that figured out. And then you go in and look and you’re like why do you have 10 lists into tags? What is going on? Why every time you send an email, you’re creating a new list. Can it work? It definitely can work? Should you ever do that? No. But who’s the one that tells you the No is the expert, not the basic builder. And that is why I’m telling you all my dear. And when I say my I don’t want it I don’t want this to sound self serving because I’m speaking on behalf of my entire community. All of the all of my mentees, all of my certified partners, all of the members of my community that are learning from not just me from from everyone else, and we’re helping and holding each other accountable, and helping say, hey, look, I just built this app. I just built this scenario. And make.com Hey, I just built this automation. Can you take a peek at it? Sure. Oh, hey, look, you want to make sure you remove that tag. My thing is this. If you haven’t follow if you’re new to the podcast, I’m a proponent of testing. And with that comes the idea that your customer your leads your the public facing individuals should never be the first person to experience your marketing. You should just like you don’t go outside without first looking in the mirror. You should experience you before anybody else experiences you as testing that’s just good, good rule of thumb. So I’ll say this. Once you build something the worse person or people to identify something isn’t working is your clients leads and or customers. And who becomes that mirror for you to check that before you go and tell them hey, it’s live is but another expert. But here’s here’s the rub.

Chris 19:53
A lot of marketers are extremely arrogant and prideful in a state of I know what I’m doing because They themselves except basic, and they don’t even know the possibilities. I can’t tell you how many times I’ve seen a marketer, who’s been marketing for a decade. And I’ll say something to him and be like, I never thought of it like that. Now, if you never thought of it like that, what are you telling your clients? What are you doing for your, for your clients? Right? You need to draw from a deeper well, is what I’m trying to say. And if marketers will come down off their high horse, because again, I can do a thing, and my client will applaud me as like an NBA player, going into high school, of course, you’re gonna look like the all star, who wouldn’t? You’re playing in a league that’s much smaller requires much less of you. And I’m not bad mouthing clients. It’s just what it is. I’m this in other industries, where I’m a client, and I’m like, I don’t know the difference between XYZ. So it’s easy to show up at the high school, parading as one of them, just a kid who grew up early, let me shave my beard and all of this, I want to you, and dog and everybody on a court just dunk into it just disrespectful. Right? That’s easy. And that’s what’s happening is these digital marketers are, are learning just enough to come down to the people who need the basic stuff, and just doing mediocre delivery. And because the client does not know how to look beyond basic, they’re like, great job. Thank you. Great job. Thank you. And all I’m saying is, we need to be aware of that dynamic. Who are you vetting your ops person against? Who are you vetting your marketer against? And when I say vetting whenever I come into a business, and somebody asked me to help them, I never badmouth the marketer ever, even if it’s egregious what they’ve done, because I don’t know what was communicated to them. I don’t know the context in which they built it. And overall, it’s just bad practice, right? I’m not gonna badmouth someone else to make myself look better. All I have to do is show up and do what I know to look better. Right? And that’s, again, that’s not arrogant. It’s just from a place of understanding just how much I know. Okay? Because if, if these if the majority of marketers are honest, they do the minimum to satisfy to satisfy the client’s request, have done and have no desire to do better, because they can get paid, sometimes a lot for being mediocre. And knowing just a little more. So what incentive do they have to truly do more? Well, their incentive is when the client starts to request more. And watch this. Everybody wins. Everybody wins when the client starts requesting more. Hey, okay, this is good. What else can we do? What’s next? Right? And the what’s next isn’t just building something, but it’s actually building something that’s measurable and meaningful. That’s, that’s when you know, that’s when you know, you’re somewhere but you’re, you’re on to something, but most business owners are stuck. And basic and or mediocre. Let me not say basic, because there’s nothing wrong with basic, let me say, mediocre, they’re stuck. And it’s a mass of mediocre in the marketplace. For you to choose from. Right now, let me not let the owners stuff small business owners who do some techie stuff off the hook either because they’ll sit around and claim Oh, yeah, I know how to how to do automation. I’ve got emails I write copy out, create my own graphics or whatever, right? You know, enough in hats off to you, you know, enough to be dangerous, right? You know, enough to get a website up, you know, enough Canva to get an ad created and run it you know enough about Facebook Ads Manager, what does it matter business, whatever the case may be, to run an ad or to we’re talking about real basic stuff. Yeah, I know how to dribble and shoot. Okay, well, how consistent are you? What’s your what’s your percentage? And the further out you go? You probably miss more. Right? So I’m not here to continually applaud. mediocre but can mediocre create minutes it can edge case, yes, it can. However, who wants to stay there? Why when you don’t have to. I can see if you had to. And some of you may feel like you have to because it’s like well, who do I go to? This is why this podcast exists. Okay, because again, this small business owner who’s doing the tech, they know just enough to get things somewhat functional. And the minute it works, let me tell you, I’ve not seen people log off so quick and never log in again. The light is working. It’s working. Alright, let’s go on to the next thing, where we’re What do I do? And the people who follow my tutelage, it’s working. Okay, question mark? Did we test all the use cases? Or as many as we can? Do we stress test the system? What happens if this and that? And you don’t know? So why should your leads or your contacts be the first one to experience that? You’re, you’re you’re sacrificing sales? Why do that? Why sacrifice sales? When there’s a better way? To get things done? Right? Now, everybody needs to go to the mechanic. At some point, are you the type of person that waits for your car to break to go? Are you the type of person that waits for your car to break then sees how long he could ride it while it’s broken? And then you go? Or are you the type of person that regularly makes sure that everything is kept upon the vehicle? You need to ask yourself that question about your systems. Specifically, your marketing and your sales systems. Right? And if you if you are getting a checkup, to optimize a see what else is better, please don’t take it to the builder. Right? Who calls their own baby ugly? You need an objective opinion on what can be done, not one that’s gonna bash i i feel like if marketers were more receptive and less competitive all the time, that you could come to me I could say, hey, look, look at the all these opportunities and hand it to you. And then the marketer looks good and shines. That’s essentially what my whole Mimbres community is for my community membership is built for is to empower, empower. But too often do I see people out here parading like they’re the greatest marketer, or they know so much, and all they know is more than the client. But when they come into a community, that NBA player when he gets to the league, know, you’re not just dunking on everybody, you’re not just shooting in blocking everything. And guess what a real good player or someone who aspires to be great, they’ll love it, because they will accept the challenge and be greater. My question to the digital marketers out there is where are you accepting this challenge? Just because you have a platform and 1000 people have paid you money to go through your course does not mean you know what you’re doing, at the level that you can know what you’re doing. And that’s my question, do you even have the desire to be better? Business owners? Do you ever have the desire to hire somebody who’s better? Do you even know where to look? Well, hopefully, you listening to this, now you at least know a starting point. If I’m a digital marketer, let me get in his community and see what he’s talking about. If I’m an owner, and I have some, hey, let me reach out to him and see if he could assess who I have. And maybe help maybe I need to send them to his, his membership community, maybe I need to send him to the community. So I know that they’re getting what they need. I know that I’m getting an extra set of eyes when I hire one person, because they’re part of his community. Now, one means 20. Expert eyes I have I literally have a space remembers area called expert eyes, for that very reason. Okay, but we have to, we have to be willing to put our guard down some of you take off that impostor mask, and be you be authentic, get the help that you need to be better, why not? Who doesn’t want to be better? Right, who doesn’t want that objective perspective, that exposes what needs to be improved? That’s my desire for all of you. And my question is, where are you going to go? What are you going to do? What are you going to do with this? Mostly, everybody that listens to my podcast is either doing some level of marketing technology and automation, or they have hired or are hiring or have someone doing it for them. But I’ll tell you definitively a lot of you out you are not sponsoring your tech persons. Community Access

Chris 29:47
your your your investing in their learning by other courses. That just helps them be better at being mediocre. I’m not talking about nobody else’s course. I’m just saying the facts that take place And then the marketers, you’re satisfied? You’re satisfied with just listening to these podcasts going on to YouTube and rolling in whatever you do. You don’t if we’re honest, you don’t really want to be challenged to be better. You really don’t want to be in a room of people who are like, oh, yeah, we know how to build that. And this, have you ever seen this? How about that? You really don’t want that you want to stay comfortable, and you want to get paid where you’re at. And instead of growing, you’ll go, I’ve even seen people, instead of growing, they’ll go back to the corporate space, they’ll go back to employment. All because you said I’m good with what I know. And and I know all the possibilities. Surely there can’t be anything new. They’re teaching over there. Come and see. Come see, you see a world of difference. And, and this sounds like Hey, Chris, are you just trying to get more members? No, no, no, no, no. What I’m trying to do is duplicate myself in the marketplace, is the same mission I’ve been on since I started my business. There’s just not enough of this acumen that I have acquired over time, available to everybody. So that’s my mission. And I hope that at the end of this episode, after hearing this, you at least go back and take another look. And offer say, hey, look, I’m going to sponsor a month or two, I want you to go over here and learn some stuff. Let me know if it’s let me know if it’s helpful. One, I guarantee it will be too. I guarantee it will be right. And I enjoy this stuff you are I enjoy teaching. I enjoy mentoring. I enjoy helping people be better. And it’s not lucrative, lucrative is selling the millions. Hey, watch this. And when it’s profitable, let me say that it’s it’s not. It’s not sexy, to the point where it’s is, I could just go and say, hey, I can teach you some stuff. And I teach you two things and make a million. There’s a lot of people that do that I actually put forth the effort. Learn where are you at where you’re at where your clients are at, here’s how to do it, hey, try this, Hey, go through this course that we’ve created. But at the end of the day, you need to understand what you’re signing off on. You need an expert to sign off on this if you care about your business that’s in your growth and his longevity. So I invite you to care more. And if you want to find out more, you can always go to automation bridge.com Ford slash membership. And that will give you all of the information that you need about my community, my membership community, but my my hopes and prayers for everyone is just for better, better for this year. Let’s not let’s not stop at mediocre let’s not limit ourselves to what we understand and what we know and what we think and what we can comprehend as working. Let’s expand a bit. Let’s do it. I know you’ve been burned in the past. I know people have started and never finished your projects. I know you’ve used software that just didn’t work and you thought it was a software and it was really the builder. I know as builders, you just want to be able to make more money without having to pay so much. I understand the temptation of learning everything on YouTube and Facebook groups. But listen, when it comes time to level up, that’s your decision. This is my invitation for everybody to come, where you jump on it or where you stay where you’re at. Either way, I hope you all nothing but the best. And as always, until next time, I see you online. Automate responsibly, my friends. Thank you for tuning in to this episode of The all systems go podcast. If you enjoyed it, make sure that you’re subscribed at the time of recording the all systems go podcast is free to subscribe to and it can be found in Apple podcasts, Google podcasts, YouTube, or wherever you get your podcasts new episodes are released every Thursday. So make sure you’re subscribed so that you don’t miss out and while you’re at it, please leave us a five star rating and review to show some love but also to help future listeners more easily find the podcast so they can experience the value of goodness as well. We’ve compiled all resources mentioned on the podcast, as well as other resources that are extremely valuable and effective at helping you grow your marketing automation skills quickly and you can access them all at all systems go podcast.com Thanks again for listening. And until next time, I see you online. Automate responsibly my friends