Expanding Your Brand with Live Video feat. Tanya Smith

Narrator  0:00  

You’re listening to the off systems go podcast, the show that teaches you everything you need to know to put your business on autopilot. Learn how to deploy automated marketing and sale systems in your business the right way with your host, the professor of automation himself and founder of automation bridge, Chris Davis

Chris Davis  0:32  

welcome everyone to a another episode of The all systems go Podcast. I’m so glad that you chose to tune in and you’re in, you’re in for a treat today, because I have Tanya Smith. Now, before I read the bio, I have to say this, this is a long lost friend. Okay. Does anybody have those people that you connect with? And then you think of them sometime later? It’s like, oh, yeah, I talked to them last month. And those months were actually yours. Well, this would explain our relationship. But let me introduce her. 

Tanya is a video strategist and business coach, she works with other coaches to help amplify their voices and embrace their face on video so they can stand out online, serve more people and sell more of their services. I can’t just read your bio, Tanya, you’re too amazing. So one of the things that I really like about telling everyone is that everything that she does has a marketing theme to it. So spoiler alert, we’re going to be talking about video and live streaming. But we’re going to be talking from the aspect of lead generation, let me get back to the buyer. Okay. So for more than a decade of juggling a business with a 30 plus corporate career, she’s established a reputation as a noteworthy leader, leader in the digital content, marketing, earning several prestigious certifications and awards. She’s got a special neck, listen to this, for simplifying complicated strategies, and a fierce passion for helping others realize their potential to use on camera content in a way that will support their business goals. All right. You can find her weekly on her stream like a balls YouTube channel. She’s on Facebook, LinkedIn and watch this everyone. Roku TV as well. All right, Tanya, welcome to the podcast. Glad to have you. How are you doing?

Tanya Smith  2:39  

I am so excited that we have reconnected. Let me just say that, Chris, because you’re right. It felt like, Wait, we just jumped right back on the bicycle. Yes. We just started talking like we talked yesterday. And this is the first time in several years, which is crazy. Yes. Yeah. I’m excited. I’m glad I get a chance to be here with you and to connect again.

Chris Davis  3:04  

Yes. And it’s it’s unique to to get someone that is as seasoned as you are both corporate and entrepreneurial. So i we i mentioned there’s 30 years of 30 plus years of corporate experience. But I really want to focus in on the entrepreneur side, right? Yeah. Right now you’ve got stream like a boss you’re you’re dominating in in my space. Okay, you’re a prominent face that I see and trust with the high quality video and the presentation in the streaming. What was the path there? Did you did you start out in your corporate career saying, You know what, on the side stream video? What was their journey?

Tanya Smith  3:55  

Man, that was that journey started with a bag of makeup. That journey started with, gosh, years ago before when we first met and even before we met with someone approached me at the mall, when I moved to Dallas, and saying, Wow, your skin is so clear. I would love to what would we be like if you had your own business, and would have the freedom to do? That’s how this thing started, honestly, because I was working at the time still for my corporate. And I had moved to Texas. It was my fifth move. And I had a brand new baby who was literally only months old. And my husband was still over in Indianapolis, because he couldn’t get transferred easily. At that time. It was right around. I think it was right right around 911 Like it did just happen. And so we were I was in this mindset of thinking why I can’t I live in the same house with my husband and my new baby. Right? And why can’t I make my own decisions about where my life is going to be? And why am I so why do I feel so handcuffed by this corporate job? Now? 

I’m not, you know, belaboring are saying I don’t like the idea of having a corporate job. I did like the idea of it. But I also wanted to be able to creatively express myself in ways that a job doesn’t allow you to do, yeah. And so I started exploring, and at the time, I thought, well, I should be in career coaching, because I’m in HR, that’s what I thought. So I did the makeup thing. And then I did the career coaching thing. And my business went through all these different iterations. And fast forwarding, it was just a couple of years ago, honestly, Chris, that I finally decided, you know, what I’m going to, I’m going to venture out into doing something really dramatic because my organic reach had just fallen, I was not getting any attention. For the type of content that I was creating before, it was easy for me to go out and share a tweet and do a telesummit. And I was able to fill up seats really quickly, previously, whereas as time went on, and more people got into the digital market marketplace, which you understand this, it got to be a lot more competitive. And it was really tough to be seen, and to have any of this content that I kept churning out to get noticed. And so that was when getting noticed with video was born, it was because there was a sense of desperation, like I had to make this decision. And it was right around the time that my husband had been diagnosed with colon cancer, and had been going through chemotherapy. 

And there was just a bunch of stuff happening. And I said, You know what, I’m going to, I’m going to do something dramatic, or I’m going to get out of doing business for myself and just focus on this corporate thing. Because I always had that in the back, like, this is going to be my backup. My backup is I’m gonna stay with corporate and keep doing what I know, because I can do that with my eyes closed. But I really in my heart wanted to keep doing something in a business, you know, in the business world. So I decided I committed to doing a live stream every week for a year. Which was crazy, because I’m an introvert. And I was not trying to be on camera, everything I was doing before that was let me put some slides up, I’m gonna put a PowerPoint or Google slides up. And now I’ll be behind the scenes as the voiceover. Yeah. And I committed to doing this live stream thing once a week, because I knew if I if I didn’t commit to a year, it wouldn’t be done. And I wouldn’t see the results. So I just, I made up, wrote it down. And I told people, Hey, I’m gonna try this. And if this doesn’t work, I’m done. That was how everything got started. Because it transformed everything. It changed everything about the way I do business. It changed me personally. It helped me to become more confident, it helped me to reach out and engage with people that otherwise I never would have met. Or connected with. Yeah, it just changed the game.

Chris Davis  8:27  

Mm hmm. Beautiful. So what what I love about the story is, I think that there’s a part of everybody, that no knock against corporate or even just a regular job. But sometimes you want to move how you want to move. Yeah, you just want to do what you need to do. And quite honestly, I think a lot of people misinterpret that feeling as I need to leave my job. You know, and I tell everybody, I don’t have the t shirt that says I’m unemployable. No sleep, success, never rest. I don’t subscribe to any of it. Um, if the right opportunity came, listen, Tanya, I’m a family man. 

Okay, at the end of the day, I need to be able to provide for my family, you know, in a way that doesn’t sacrifice my availability to them. And that can come in many forms. So I want to always give people the freedom of thought and a lot of times in life is just giving yourself permission to do the thing that you want to do the way that you prefer to do it. And not feeling like it’s got to be mandated and look like someone else. So that’s what really stands out to me. Now you’re you did your video, a video a week for a year. At the end of that. What would you say you started to see as potential for video as a medium for marketing.

Tanya Smith  9:56  

Oh my goodness. I saw my reach my engagement, my clicks, I saw everything increase. I saw that not only the vanity type of metrics, but also the deeper conversations the request for me to be on virtual and in person stages and podcasts. And in addition to that, the ability to really just have my voice be more credible. So the brand was being built, and all the things from the business and were being built. But I also saw a lot of personal growth because it was not all rosy, as you can imagine. It was not like I jumped on camera and had an audience. And it was not like I jumped on camera and had a positive audience. 

For every video, there were things that were happening, where I was learning and didn’t even know I was learning where they were trolls, there was a woman who came on, because like I said, this was on the tail end of my husband going through what he was going through, and similar to pregnancy. And you know this because we both have kids, you know how you as the spouse, probably feel some of the same pains. Right? Okay, so I was feeling some of the same stress and pains that my husband was going through with the whole cancer survival thing. And my hair was coming out my, my skin had a lot of acne, I was just really stressed. And I was trying to be on camera trying in a woman got on because I didn’t understand all the tech. I just knew I was just going to figure it out as I went. 

And I got on and I was using OBS at the time. And I figured out this thing. I was so excited about the chat scrolling up the screen. And so in real time, people were shouting, you know, sending comments, and I was reading them. And this woman pops in there and says, If I were to look up the definition of unprofessional your face would be next to it. Because I had gotten my hair with it coming out in patches. I made the decision to just cut it all off. Like just cut it off. We’re just gonna go super short. And I’m just going to try to rock that. Yeah, right. Yes. But I felt like, I can do this because people will pay attention to the words. Yeah. But you know, people, if you are fearful that people will judge you they will. And you have to get past that. But I didn’t get past that. 

So when the woman said this, my feelings were really hurt. But not only that, I didn’t realize the level of psychological impact that had. And for months after that I was wearing wigs on my videos. And you can see this, you can see some of those wigs on my YouTube. And I at some point, finally, it’s like I woke up and was like, why am I carrying this woman’s baggage? She wrote that she said that she was hurtful. But really, it must have been something going on with her. This shouldn’t be mine to carry. Yeah. So it was things like that I have a number of stories where things just did not go right. But I learned so much just going through that experience. And it made me stronger. And it made me more passionate about helping people, especially other women to really get on camera in spite of what somebody is saying about them or how they should be and how they should look and how they should talk. It just changed things. So so when I say professionally as a marketer, yes. But on a deeper level, emotionally psychologically, personally. I grew so much.

Chris Davis  14:02  

Yeah, I think what’s what’s interesting you I was thinking about baggage claim when you’re talking about your troll is like, Yeah, this is in it’s on par For video, because you’re putting yourself on display. So there you’re going to have to add layers to your skin. Because there’s going to be a bunch of people who would never, never buy a camera. Forget buying a camera, they may have a camera. They’ll always keep it covered. They’ll never be online. They’re you know, keyboard enthusiast, with all kinds of comments and opinions. And sometimes Yeah, you’re at your at baggage claim. And you see something you like, okay, that’s mine. It’s like what? No, why are you carrying that? That literally is not sure that you can put it right back on the little conveyor belt and go about your business, you know? Yeah. So I think that’s that’s not unique to any any one person, everybody is going to have to figure out how to get their thick skin and be comfortable, you know, in the skin that they’re in. I have to admit, there are so many videos that I’ve cringed at, that I have recorded. And the marketer in me comes and saves the day and says, MVP, minimum viable product, just put it out there, Chris, improve on it later. Just go Go, go, go go. And I’m thankful for it. But there was a time tenure where I was doing art online. You know, this was a side hobby of mine. And I found myself so it wasn’t necessarily video. 

For me, it was art. I found myself imprisoned by people’s opinions because I was drawing their faces. And I needed them to be in touch that were I well, I thought I needed them to really like it. And if they didn’t, I remember thinking I drew somebody. And it looked just like her. I mean, I didn’t know the lady. But it’s just like everybody that Nora was like, Oh my gosh, that’s amazing. And she hated it. I mean, she flat and I was like, I wonder what she’s seen. That isn’t, and that one person was in my head for so I asked 50 Other people are using it for their profile picture. They’re like, Oh, my God, this is great. Thank you so much. That one person. One takes one. Yeah. And I woke up one day, I was like, You know what? So be it. If I like the art, and I am the artist. I cannot be slave to people’s opinions. So how ever you get there, everybody, we all have our journey to get to the point where you’re okay with putting yourself on display. Because what I want to transition to is how to generate leads from doing such you’ve got a framework. And the reason why this was important to me 10 years, because I have seen people go live for years now. Right? I mean, ever since Facebook, launched it. And there is a persona and a perception that because someone’s live, and there’s comments, and people are liking and viewing that that’s translating into leads and those leads and translating into business. So I want to give you the floor to dispel that as a truth and give some insight on what are the backend mechanics and systems structure that really needs to be in place in order for that front front end presentation to be capitalized on the backend?

Narrator  17:47  

Yes.

Tanya Smith  17:49  

Thank you. Look, there are what you said is completely true. Everything you say over the last couple of minutes is absolutely true. There are a lot of people who are out there that have 10s of 1000s of followers. And we’re just making assumptions based on what we see that that is converting into actual paying clients. And the challenge with that is that that is not the truth in most of the cases that I’m seeing. And I know this because I’ve talked to a lot of these different people and found out they don’t really have a system. 

They’re just doing a live and they’re like, hey, well look at all my numbers, look at all the people. But what are you doing with that? You can be a micro influencer, which is what I’m told that I’m considered to be you can be a micro influencer with a small audience that is highly engaged, and ready and willing to pay for your services and for more of an experience with you, but you have to offer them that experience. It can’t just be I’m just on camera. Hey, come see me where everybody can see you for free. So for me, I really have I don’t I won’t say I was struggling with it. I was trying to figure this out for the last few years. Like what makes sense? How do I create content in such a way like you ask that is going to drive people from just being lurkers and watchers into becoming potential leads that will then become paying clients and so there are multiple ways you creating different types of video content that will help people to move from that awareness stage into becoming converted clients. One of the things that I created and I’m working on creating or building out a course on this is the live stream to Leeds method. And I’m gonna use brand as the acronym because I love you know we live I love

Chris Davis  19:56  

you’ll come up with a name for some.

Tanya Smith  19:58  

We got to make it easy The remembers that we can repeat it everywhere. Right? That’s a fact, I. And like I mentioned the whole idea of being having different iterations of my business in the past, one of the things that I absolutely love the most that’s been at the core of it all is personal brand. So brand is going to be the acronym. When you’re creating video content, it really content of any kind, it starts with brainstorming. So the B is for brainstorming, like do you have a central place where you’re keeping all of your ideas, because we’re constantly bombarded with information, I wake up at three o’clock in the morning, sometimes, and I have an idea. And if I don’t write it down, or put it in a central place, I’m never going to find it again. So out of those ideas, forums, your potential video content is the content that’s based on those core themes that you’re talking about all day long, all the time. And so the brainstorming piece is really important when it comes to the video topics, whether it be from your inspire because you’re watching or listening to this podcast right now, that could be a way that you’re getting ideas. But the brainstorming is the first step. 

The second step is research. This is where it makes sense. And I think most people aren’t doing this, right. I think a lot of people are jumping on and they’re doing a live stream because they feel inspired today. Like, I feel like I need to do a live today. It may or may not be connected to any type of content strategy, but you have to have the strategy if you’re going to make this be something that’s sustainable. And that is going to create recurring income for you and people that are coming back because they’re not only loving your content, but they also see that it’s investment worthy. Right. It’s worthy of their time, but it’s also worthy of their money. So the research aspect allows you to then take those different ideas. So you got this whole bucket of ideas, you’ve been centralizing. But now you need to decide if it’s relevant to the audience that you’re trying to talk to. Because there’s going to be a lot of people that may watch your videos, or there may be a few. 

Even those few if you’re targeting your message correctly, could be what I call your most valuable video viewers your envy threes, right? So that’s why I want to talk to I like the people that come and lurk and they’re like, hey, hey, girl, that was great. You know, my family members. Hey, I see. I love that. But I really, really love my envy threes. So if I’m researching and I’m clear on who that target audience is, who that mp3 is, then I’m researching to decide, okay, well, what are those, I have this whole bucket of 100 different topics. But maybe only 20 of them are really worthy of becoming a solution to a pain point that my mp3 is half. So I need to research and I need to find out are these the questions that they’re asking? Is this an answer to something that they want to know? Is it relevant to them? Am I excited about it? Could this be something that from a keyword search perspective could be a match? Like, can I create really good information and content? Based on these topics that I chose the 20 of the 100? Are these going to be good keyword search content? Like can I create titles and descriptions that somebody is actually looking to find so and I’m gonna give them real high level as best I can? Because I know we don’t have all day. 

The day after you decided, Okay, I’m gonna pick those 20 topics. The A is about assigning time, then this is another space where we all fall down. So guilty stop. We have to get hurt. Look, do you know because we said we’re gonna get all this down. We’re gonna record 500 Real this week. But we have not scheduled this. We have not put one like a time on our calendar. And then at the end of the week, we’re wondering why we didn’t get this video done. We’re not ready for the live stream. So we’re jumping on live like, Hey, everybody, I’m going to talk about I don’t know today. We have to assign that time so for me, I assigned time by making sure that I have my live streams. schedule consistent. It’s every week on the same day, same time so that I can train the people in my audience as to when I’m going to be on. Yeah. Yeah. And having that time schedule. And now I’m assigning also, What time am I doing the research? What’s the time of the week that I’m going to actually prepared to do the promotion ahead of time? Because the next step is in and that’s notifying the audience.

Chris Davis  25:26  

Oh, so hold on, hold on, I gotta, because you got me so deep, and I’m trying to shake it off. I’m trying to but I have to say this. The hardest schedule you ever make in your life is a schedule with yourself. Yes. And I’ve gone through leadership training where literally for three to six months, it’s focused on establishing the habit of skip putting you on the calendar. And for me what it looks like. And I can tell when I’m serious about something, I could tell, because if I’m really serious about it, it literally is an appointment on my calendar that’s blocked out, don’t put it as free time where someone else can go into your online calendar schedule, you’re like, oh, somebody else did it, they’re more important. 

So I’m going to do that. I’m literally reserving time with myself. And the thing that you said was not just time to record, but time to research. And like you need if we’re talking about longevity, and consistency, as my parallel is email newsletters, everybody, once they I don’t know where it came from, but this this idea of weekly newsletters, I’m going to send an email, a newsletter weekly. And anytime somebody says that, I know that they’ve never done it before. Because that’s really hard to do, is I know, once since you haven’t sent anything, all these ideas that you have up here, you think they’re endless, you’re like, oh, my gosh, I’ve got two years worth of of ideas. And you start executing and you realize after a month to shoot. Write about hard. Widows do I say so? When I hear you say research, that’s also I’m putting that into the preparation bucket. Because I need to know, what I want to make may not always be what people want me to make. And and as long as I’m aware of it, my thing is, do whatever you want to do. Just do it with intention. Don’t Don’t do it thinking it’s achieving this when it’s not. If you say, Look, my folks want to hear about ABC, I get it, but I’m gonna give them x, y, z. All right, you’re fully aware that you’re unaligned. Okay, all right, floors, floors?

Tanya Smith  27:55  

No, that’s good. That’s good stuff. Yes, you get to the assign the time piece, if you’re putting that on your calendar, and you’re making sure that you have put in the work to dedicate space. So this can actually get done. That’s really important. All of these steps are important. But like you said, it’s about the relevance. It’s about the alignment.

Chris Davis  28:20  

Yeah, that’s that’s the true test. And if you really want it, if you put it on your calendar and block off time, and I see you do that consistent, Oh, you don’t, you don’t have to say any words, nothing. Because your actions have shown, this is something that you’re committed to, and you really want to improve, you really want the result. And this is important to you and your business

Tanya Smith  28:44  

is the community members that are in my space right now that are consistent, and that have put this on their calendar, they’re the ones that excel more quickly. The other ones who typically don’t excel as fast, are going to be the ones who are like, well, I’m going to try to figure out a time I can do this this week. You haven’t booked it like this is not a regular thing. The other problem with that is it’s kind of like telling somebody that you’re going to have a party but you telling them like while you’re already in the party. Like I’m already on the live Hey, everybody, I’m here come and you haven’t given people notification, that’s the end, notifying your audience and making sure that you’ve prepared them to receive the content that you have. Just put together with your heart, right? You’re so you put this content together and you want people to see it. She’s not a promoter, you got to let them know. 

So notifying your audience whether it be through your email list, if it’s through if you got a text community, if you got a Facebook group or a circle group or any of these different systems that are out there, but some kind of way you’re notifying people if you don’t let them know. And this is something I learned back in the makeup days. Open mouth Oh, When store Clothes, clothes store, people you I mean, hey, they don’t know they don’t show. And then the D is the final and that’s delivering on the promise you made. You said you were going to talk about x y&z So therefore, you need to speak to that and you need to be passionate about it, you need to be enthusiastic about what you’re talking about, you need to deliver on what you said, you were going to deliver, you need to show up on time, you need to share the content with value. And you need to assume that look, the person on the other end may not even buy a single thing. Yeah, sometimes people won’t, but they’ll tell their friends, they’ll tell their other business colleagues who actually do need, what you have to offer they are willing to pay to get that extended experience and time with you. So the delivery is the final piece. But I feel like if you have those five pieces, if you consistently and repeatedly have a system and a framework that you’re using to deliver your content, that’s when it works. That’s when it converts.

Chris Davis  31:17  

Yeah, yeah, I have to say anytime that I’ve lacked consistency, it’s because of no system, no infrastructure, just kind of going at it whenever I can think of it or whenever I feel inspired. Because what the system allows you to do is even in those moments where you don’t feel creative, you can leverage your creativity of the past, right? That times where you sit down and you just can’t think of it. At one point, you’re in the shower, you are on the road, you had ideas of million million ideas a minute, but now it’s time to sit down and actually do it. And you’re like, man, what was? What was that thing I was? You know, so what I want to do is in natural fashion, listen, there’s there’s no, no, no secret. We all love our technology here. Okay, so I’m gonna, this is gonna be a tough one for you. Because I want you to go through each letter. And though I know tell you, I know you’ve got at least two to three options. Each letter, just give us an example of one tool, one piece of software, we can use the brain story for REITs there, Jake, for scheduling, notification and delivery. So literally, you

Tanya Smith  32:34  

just say bless your heart, okay. Yes, this is a challenge. But not really, because actually is a part of the course I’m building out an air table. Dashboard. Yeah, so I’m building out a whole dashboard is what I use all the time to keep track of all of my content, all of my obligations, anything that’s related to my content marketing strategy is all in this dashboard. And that’s going to be part of it. So I would say brainstorming so for me, I can tell you that all five of those pieces are scheduled and partially automated within my dashboard. So when I have an air table, yeah, yeah. 

And here’s why I started doing that, because I was having more guests. Initially, I was doing just mostly solo live streams. And I started having more guests on my lives. And I wanted to keep track of them. And also make sure that I was staying on top of the information that they needed, sort of like you know, what you do in terms of systems. And so having them fill out the guest registration form feeds into that airtable dashboard, so that there’s certain things just start getting kicked off with Zapier and all of that, but, but I’m gonna go back because for those who don’t use their table, I’m gonna get I’m gonna try to give you one for each step. So brainstorming literally can be any type of note taking app, it could be Evernote, it could be notion, it can be anything, like wherever you want to keep your stuff. But you need to have it be a central place that you can get to whether it’s through your mobile phone, or if you’re doing it through your desktop. So brainstorming their research. Also could be any one of those. It could be notion, it could be any of the places that I just mentioned, but I also am a fan of using tools such as chat GPT I’m using that I’m a fan of using to buddy and vid IQ because it’s specific to video. Yeah. So if I’m looking to find ways that I can make sure that my content topic that I’ve chosen is relevant to buddy and vid IQ will help you with that. because they’re going to be focused on video specific content. So they’re looking for other videos that are doing well. And they can tell you hey, the title that you came up with list, tweak it a little bit, and make it fit this. And here’s the type of audience or the numbers that have been drawn to this particular topic in other spaces. So that is a huge thing for me is one of those either to buddy or vid IQ. Or sometimes you can use a mix of both for research. You told me to do one, you’re right, it’s hard.

Chris Davis  35:35  

It’s very hard.

Tanya Smith  35:36  

It’s hard assigning, if you’re assigning time, like I mentioned in the airtable dashboard, for me, it’s really clear I can see what type of content is going out each day of the week. So at the beginning of the week, on Sunday, I’m taking a look at okay, what do I have coming up the next week or two, so that I make sure I’m not like stepping on each other. Everything’s now all over the place. If I have a guest on Thursday, I can’t do a solo live stream on Thursday too. But really, it could be whatever your calendaring system is, wherever you’re most likely to go and pay attention and look at the timing should be the place where you assign it. So Google Calendar, my whole entire family, they know like if it’s not on the calendar, it’s not happening. So we have a color coded family calendar. So they know when I’m going live. And they’re not trying to schedule things that are going to conflict with that, or come running up the stairs like hey, you know, this is my last time, right? Right. So assigning time could really be whatever calendaring tool that you choose to use. You also in conjunction with that calendaring tool, my suggestion would be that you have some type of live streaming platform that allows you to promote ahead of time, like restream, or E cam, or stream yard, any of those, because I typically within typically about 48 hours ahead of my live, I’m gonna go ahead and pre program that into that system. I use ECAM live mostly, I’ll tell them, hey, I’m going live on Thursday at 8pm. Eastern, here’s my thumbnail, here’s my description based on the research, my description, my title. So all of that is out there. 

That way I can start driving people to it, I’m notifying them. So that’s part of the notifying, through that promotional thumbnail description and title that I’ve added into my streaming platform. Yeah. In addition to that, of course, your email system, whatever that may be. And then on the list, see, I’m on notify D for delivery, also streaming platform. So I don’t I think that you can do this natively, if you just for instance, are on Facebook, and you wanted to schedule through Facebook, you could do that. But I prefer the streaming platforms or third party platforms, because they give you so much variety, and ability to really control the environment. And by that, I mean, you can stream to multiple spaces at one time, you can create a better like imagery of yourself in terms of branded graphics, and banners and sounds. So all of those things from a delivery standpoint, I really rely on my platform to help me to amplify the message that I’ve prepared. You know, I prepared this content, I got this outline of what I want to talk about, but I need to make it look really good.

Chris Davis  38:48  

Yeah, yeah. All right. So I’m gonna jump in. It’s, I’m not going to answer every every level, but add some commentary here. Right. So the, the brainstorming piece. I found what works really well for me, is mind maps for one. And notes for too. Now, I needed a framework 10 Yeah, I needed a framework for notes. Because what I found in my experience is there certain notes that I can use on my computer, that have may be just too slow. Like if I have an idea, I need to hurry up and capture it. I don’t want to click an icon and select new note and select a category. So like creating a Google Doc or something like that on my phone doesn’t work. So what I would do is I just wouldn’t do anything, but then I would lose all of those ideas in the moment. So what I started with or what I’m currently using is I got an Android phone so a Google Keep you could do Apple notes, whatever. 

But it’s so it’s so fast. It’s it’s a Listen, let me just say this in terms of formatting the no Wilson options and all, it’s terrible. I can’t even both texts. It’s horrible. I don’t know what Google is doing is it’s the dumbest thing ever. But it serves a purpose because I can get a note up like that. And then later in the week, I can go because it syncs with my compute my Google account, I can go and transition those notes over in the air table. That’s where they start to actually come to life. Same with mind mapping. Sometimes, if I’m in front of my computer, it’s just too much up here. So I’ll jump into some mind mapping software and lay it out. So that’s one I really, that’s no, I’m gonna piggyback on yours, because it’s more so newer, and it’s been working really well. Chad GBT for research. And people may be like, research, what do you mean? Sometimes? You don’t even know what to ask. You know, like, sometimes you’re just trying to, you just need a help to get the brain started. And I’ll just talk to Chet GPT. Like, it’s my personal butler say, hey, so look, I got it. I got a community of marketers, right. And what I’m trying to do is did it. And then based on what it spits out, I’m like, Oh, let me go look into that. Let me go find, you know, do some deep research. So I’ll say that around a tension. What was what was a was so assign. Yeah. So what assigning time was worked for me is what you do color coded Google Calendar. And I have a calendar called, I can’t remember what it’s called, I think it’s maybe it’s personal time or strategy, strategy, cow. That’s what it is. So it’s its own color. And it’s synced with my online platform. So I use Calendly. Now, but it doesn’t matter what you use. And what what I use it for is one to block out my strategy times the times where I need to focus on me. But I also do it as kind of like an ad hoc, I need to block timeout period, like, Oh, my wife just told me, there’s some coming up, I don’t have time to go into the app and actually do all city. I’ll just put it right there. 

And we’re good. And that’s it. That’s all I’ll say because I want to end it with one with one last thing. And everybody, I just want to tell you, Tanya is leaving a lot of meat on the bones intentionally. We cannot, it is impossible to go in the depth that is required to truly show you how to capitalize and use this framework in a way that generates leads for that reason. For those of you who are part of the community, we’re going to have Tanya come on and do an actual training where she walks us through, you can ask questions and all of that. Alright, this is not that. But that’s that’s their that’s coming. It’s probably by the time you all have heard this, it’s probably already available. All right. So what I wanted to say is this, went once you’ve gone through the brand system, and you’ve got the content out there. I know, as a marketer, you don’t even have to tell me, I know that you’re using URLs, and you’re driving people to landing pages. But what is what would you say from live streaming? Because I may know them, I can see their name in the platform. But I don’t see their name and my email system. Right. So I see. Carrie is always on my 5pm law. UK, Chris, but I don’t see carry in my email. Listen, I can Yeah, this is a whole nother episode. I’m aware. I’m just peeling the top of the cat, I don’t want to deal with all of it. But just give people just a little bit of insight on how to bridge how to bridge that gap. Yeah,

Tanya Smith  43:48  

part A big part of it. It’s built into your script it’s built into when you’re creating that content, you need to have a call to action for every piece of content you create. So every video is going to have a call to action. So what I do with my clients is I have them create a call to action library that they can select from. So the different offers, whether they be free offers or paid offers. Now I know this is a cardinal sin for marketing of the 2000s. I know this, somebody told me you can’t sell from live streams. That’s a lie. Now live stream selling itself is a marketing strategy. Okay, so you have opportunities to drive people to pay content. Now, do you want to do that 100% of the time No. But part of your calls to action need to be driving people to a sales page the majority of its going to send them to someplace where they can be added to your email list. And if people are your MB threes as we talked about earlier, if the people watching the majority of the folks that are watching and coming back each and every week are your envy three’s. Yeah, they’re gonna jump on the fact that you have a community, a Facebook group, they’re gonna jump on the fact that you have a free download that shows the show notes for your video, they’re going to jump on the fact that you have a free, I don’t know how to tint and ways to continue to expand on what we talked about in tonight’s video, they’re going to jump on those things and get onto your email list. Yeah, then you begin to nurture. So the whole awareness of bonding and conversion, all of that, and that’s a whole nother show. But getting them through that cell cycle, that process and into an email list or a space where you can continue to nurture and have these conversations and invite them to a paid experience. That’s the key.

Chris Davis  45:58  

Yeah, I want to say this, because we’re we know, we know her, I know of her, you know her personally, Lauria, I’m not even going to try her her last name. Because I don’t want to butcher it. And I respect people’s names too much to BootROM. But as you’re saying that I thought of her because there was a point in time more recently, where I was just investigating, I was investigating, hey, what goes into making a video and this, this and that. And she had a YouTube video that answered the question to your point of delivery. And I’m sure she researched to see what kind of questions people have. Because it wasn’t, it wasn’t hard to find it when I when I got on YouTube. Now in there, she politely invited me to say, Hey, if you want your own personalized gear list, go here and put in a little information. And we’ll give you a specific list of things that you should buy. And I was like, as the marketer me is always skeptical. So the marketer is like, Oh, she just try and get your email and did it. But good marketing works, whether if you’re aware of it or not, my good marketing value base works. And so I was very, very curious. Like, I wonder how I could improve my setup. Right? I wonder what gear Z would recommend. And lo and behold, I’m on Lori’s list. Okay, so long story short that it worked. But as you’re saying that I’m just trying to help people piece it together. This is do not I repeat, do not take out your phone, hit live and think that you’re doing something. I’m serious, everyone. You have to do this with strategy, and with intention, and you have to be committed for the long term. Here’s what I didn’t say, Tanya, that video that I watched. It was like two years old. Yeah. And that’s the real power I see. Is that somebody’s two years ago is somebody’s today.

Tanya Smith  47:56  

That’s right. Right.

Chris Davis  47:59  

So listen, everybody, we’re, the goal is to equip you. We’re trying to equip you with both knowledge and community to make sure that you can take advantage. It’s like somebody’s on a biking treadmill, right? Like they’re doing all have the motion that somebody who rides a bike does. They’re just not going anywhere. You take that same motion, and maybe even less energy, put it on a bicycle, and you’d be surprised. All the places you can go. That’s that’s what this is for we if you’re building the muscle, do it in a way that moves you forward. So Alright, anyways, back to you, Tanya, they’ve listened. They’re like, Oh, my gosh, I need brand. I need the framework. I need to get video this is this is what I’ve been missing. Where can people go to get in touch with you? Learn from you. And just in general, find out more?

Tanya Smith  49:03  

Oh, yeah. Get Noticed with video.com is my main website. And I would highly encourage you to visit the site, you’ll see a lot of information about where I am and what I do. If you’re interested in finding our schedule for live streams each and every week, go to stream like a boss that TV. And that will give you links to all the different spaces where I go live and you just join in wherever your favorite social platform is. Or if you have Roku TV, you can watch me there too. But I am just excited to be able to connect with you and to give you hopefully something that you can take away and start using immediately. So however we connect in the future, you are welcome in that space. And I invite you to hang out with us sometime.

Chris Davis  49:49  

Yes, yes. Great. Thank you so much, everybody, as you know, the links, all the resources that we mentioned will be in the show notes and listen, okay, okay. All right, here is my time for a call to action. And I’m saying that you know what I’m saying this because of my audience tell you, I’m gonna talk about them to you. So it’s like, I’m not talking about, I’m just talking to you. This is what they do. I’m just gonna tell you because I do it, too. They learn as much as they can on their own. Yeah, and not until they absolutely have to. Maybe there’s an emergency, or they’re just like, Okay, I think I’m ready for something else at their choosing, then they choose to go and join a program or jump into the community. And what I’ve seen is success follows the feet of the Swift, those who are proactive and say, You know what, let me get started now. Yeah, even if I don’t know, what what I don’t know, I just don’t want to miss out. I want to make sure that I’m capitalizing on all the resources. And the reality is this, there is no individual that does that achieve success individually. That is not possible. 10 years. 

So that’s, that’s my context. That’s my, my, my pre my pre text to this. Join the community. What this is what we talk about air table active, get all the tools, but we do it strategically. And you can have a means of asking the questions and getting trusted answers. Yes, you cannot, you cannot place a value on that. I’m part of so many communities tenure, I pay for him. And it just shortcuts everything that I will spend so many hours trying to figure out some industries I am that person wears, like let me figure out as much as possible. But that’s only because I’m already invested in all of these other communities and ways of getting value. So I want to say that, because guess what this conversation will be continued in the community, you will have access to ask questions to Tanya live or afterwards. If you’re in the community, it’s there for you all. I do this for you all. Tanya, thank you for coming on to the podcast. This has been amazing. It is exactly what I wanted it to be. I can’t thank you enough. I’m greatly appreciative. And I’m just glad Listen, everybody, stay connected with your people. Glad you responded, because

Tanya Smith  52:42  

we’re not waiting seven more years.

Chris Davis  52:46  

No work, no work. So thank you so much, Tanya, for joining our listeners. Thank you from the future, and we really appreciate it.

Tanya Smith  52:57  

Thank you for having me. Yes.

Chris Davis  52:59  

Thank you for tuning in to this episode of The all systems go podcast. If you enjoyed it, make sure that you’re subscribed at the time of recording the all systems go podcast is free to subscribe to, and it can be found in Apple podcast, Google podcasts, YouTube, or wherever you get your podcasts. The new episodes are released every Thursday. So make sure you’re subscribed so that you don’t miss out and while you’re at it, please leave us a five star rating and review to show some love but also to help future listeners more easily find the podcast so they can experience the value of goodness as well. We’ve compiled all resources mentioned on the podcast, as well as other resources that are extremely valuable and effective at helping you grow your marketing automation skills quickly. And you can access them all at allsystemsgopodcast.com Thanks again for listening. And until next time, I see you online. Automate responsibly my friends

Narrator  0:00  

You’re listening to the off systems go podcast, the show that teaches you everything you need to know to put your business on autopilot. Learn how to deploy automated marketing and sale systems in your business the right way with your host, the professor of automation himself and founder of automation bridge, Chris Davis

Chris Davis  0:32  

welcome everyone to a another episode of The all systems go Podcast. I’m so glad that you chose to tune in and you’re in, you’re in for a treat today, because I have Tanya Smith. Now, before I read the bio, I have to say this, this is a long lost friend. Okay. Does anybody have those people that you connect with? And then you think of them sometime later? It’s like, oh, yeah, I talked to them last month. And those months were actually yours. Well, this would explain our relationship. But let me introduce her. 

Tanya is a video strategist and business coach, she works with other coaches to help amplify their voices and embrace their face on video so they can stand out online, serve more people and sell more of their services. I can’t just read your bio, Tanya, you’re too amazing. So one of the things that I really like about telling everyone is that everything that she does has a marketing theme to it. So spoiler alert, we’re going to be talking about video and live streaming. But we’re going to be talking from the aspect of lead generation, let me get back to the buyer. Okay. So for more than a decade of juggling a business with a 30 plus corporate career, she’s established a reputation as a noteworthy leader, leader in the digital content, marketing, earning several prestigious certifications and awards. She’s got a special neck, listen to this, for simplifying complicated strategies, and a fierce passion for helping others realize their potential to use on camera content in a way that will support their business goals. All right. You can find her weekly on her stream like a balls YouTube channel. She’s on Facebook, LinkedIn and watch this everyone. Roku TV as well. All right, Tanya, welcome to the podcast. Glad to have you. How are you doing?

Tanya Smith  2:39  

I am so excited that we have reconnected. Let me just say that, Chris, because you’re right. It felt like, Wait, we just jumped right back on the bicycle. Yes. We just started talking like we talked yesterday. And this is the first time in several years, which is crazy. Yes. Yeah. I’m excited. I’m glad I get a chance to be here with you and to connect again.

Chris Davis  3:04  

Yes. And it’s it’s unique to to get someone that is as seasoned as you are both corporate and entrepreneurial. So i we i mentioned there’s 30 years of 30 plus years of corporate experience. But I really want to focus in on the entrepreneur side, right? Yeah. Right now you’ve got stream like a boss you’re you’re dominating in in my space. Okay, you’re a prominent face that I see and trust with the high quality video and the presentation in the streaming. What was the path there? Did you did you start out in your corporate career saying, You know what, on the side stream video? What was their journey?

Tanya Smith  3:55  

Man, that was that journey started with a bag of makeup. That journey started with, gosh, years ago before when we first met and even before we met with someone approached me at the mall, when I moved to Dallas, and saying, Wow, your skin is so clear. I would love to what would we be like if you had your own business, and would have the freedom to do? That’s how this thing started, honestly, because I was working at the time still for my corporate. And I had moved to Texas. It was my fifth move. And I had a brand new baby who was literally only months old. And my husband was still over in Indianapolis, because he couldn’t get transferred easily. At that time. It was right around. I think it was right right around 911 Like it did just happen. And so we were I was in this mindset of thinking why I can’t I live in the same house with my husband and my new baby. Right? And why can’t I make my own decisions about where my life is going to be? And why am I so why do I feel so handcuffed by this corporate job? Now? 

I’m not, you know, belaboring are saying I don’t like the idea of having a corporate job. I did like the idea of it. But I also wanted to be able to creatively express myself in ways that a job doesn’t allow you to do, yeah. And so I started exploring, and at the time, I thought, well, I should be in career coaching, because I’m in HR, that’s what I thought. So I did the makeup thing. And then I did the career coaching thing. And my business went through all these different iterations. And fast forwarding, it was just a couple of years ago, honestly, Chris, that I finally decided, you know, what I’m going to, I’m going to venture out into doing something really dramatic because my organic reach had just fallen, I was not getting any attention. For the type of content that I was creating before, it was easy for me to go out and share a tweet and do a telesummit. And I was able to fill up seats really quickly, previously, whereas as time went on, and more people got into the digital market marketplace, which you understand this, it got to be a lot more competitive. And it was really tough to be seen, and to have any of this content that I kept churning out to get noticed. And so that was when getting noticed with video was born, it was because there was a sense of desperation, like I had to make this decision. And it was right around the time that my husband had been diagnosed with colon cancer, and had been going through chemotherapy. 

And there was just a bunch of stuff happening. And I said, You know what, I’m going to, I’m going to do something dramatic, or I’m going to get out of doing business for myself and just focus on this corporate thing. Because I always had that in the back, like, this is going to be my backup. My backup is I’m gonna stay with corporate and keep doing what I know, because I can do that with my eyes closed. But I really in my heart wanted to keep doing something in a business, you know, in the business world. So I decided I committed to doing a live stream every week for a year. Which was crazy, because I’m an introvert. And I was not trying to be on camera, everything I was doing before that was let me put some slides up, I’m gonna put a PowerPoint or Google slides up. And now I’ll be behind the scenes as the voiceover. Yeah. And I committed to doing this live stream thing once a week, because I knew if I if I didn’t commit to a year, it wouldn’t be done. And I wouldn’t see the results. So I just, I made up, wrote it down. And I told people, Hey, I’m gonna try this. And if this doesn’t work, I’m done. That was how everything got started. Because it transformed everything. It changed everything about the way I do business. It changed me personally. It helped me to become more confident, it helped me to reach out and engage with people that otherwise I never would have met. Or connected with. Yeah, it just changed the game.

Chris Davis  8:27  

Mm hmm. Beautiful. So what what I love about the story is, I think that there’s a part of everybody, that no knock against corporate or even just a regular job. But sometimes you want to move how you want to move. Yeah, you just want to do what you need to do. And quite honestly, I think a lot of people misinterpret that feeling as I need to leave my job. You know, and I tell everybody, I don’t have the t shirt that says I’m unemployable. No sleep, success, never rest. I don’t subscribe to any of it. Um, if the right opportunity came, listen, Tanya, I’m a family man. 

Okay, at the end of the day, I need to be able to provide for my family, you know, in a way that doesn’t sacrifice my availability to them. And that can come in many forms. So I want to always give people the freedom of thought and a lot of times in life is just giving yourself permission to do the thing that you want to do the way that you prefer to do it. And not feeling like it’s got to be mandated and look like someone else. So that’s what really stands out to me. Now you’re you did your video, a video a week for a year. At the end of that. What would you say you started to see as potential for video as a medium for marketing.

Tanya Smith  9:56  

Oh my goodness. I saw my reach my engagement, my clicks, I saw everything increase. I saw that not only the vanity type of metrics, but also the deeper conversations the request for me to be on virtual and in person stages and podcasts. And in addition to that, the ability to really just have my voice be more credible. So the brand was being built, and all the things from the business and were being built. But I also saw a lot of personal growth because it was not all rosy, as you can imagine. It was not like I jumped on camera and had an audience. And it was not like I jumped on camera and had a positive audience. 

For every video, there were things that were happening, where I was learning and didn’t even know I was learning where they were trolls, there was a woman who came on, because like I said, this was on the tail end of my husband going through what he was going through, and similar to pregnancy. And you know this because we both have kids, you know how you as the spouse, probably feel some of the same pains. Right? Okay, so I was feeling some of the same stress and pains that my husband was going through with the whole cancer survival thing. And my hair was coming out my, my skin had a lot of acne, I was just really stressed. And I was trying to be on camera trying in a woman got on because I didn’t understand all the tech. I just knew I was just going to figure it out as I went. 

And I got on and I was using OBS at the time. And I figured out this thing. I was so excited about the chat scrolling up the screen. And so in real time, people were shouting, you know, sending comments, and I was reading them. And this woman pops in there and says, If I were to look up the definition of unprofessional your face would be next to it. Because I had gotten my hair with it coming out in patches. I made the decision to just cut it all off. Like just cut it off. We’re just gonna go super short. And I’m just going to try to rock that. Yeah, right. Yes. But I felt like, I can do this because people will pay attention to the words. Yeah. But you know, people, if you are fearful that people will judge you they will. And you have to get past that. But I didn’t get past that. 

So when the woman said this, my feelings were really hurt. But not only that, I didn’t realize the level of psychological impact that had. And for months after that I was wearing wigs on my videos. And you can see this, you can see some of those wigs on my YouTube. And I at some point, finally, it’s like I woke up and was like, why am I carrying this woman’s baggage? She wrote that she said that she was hurtful. But really, it must have been something going on with her. This shouldn’t be mine to carry. Yeah. So it was things like that I have a number of stories where things just did not go right. But I learned so much just going through that experience. And it made me stronger. And it made me more passionate about helping people, especially other women to really get on camera in spite of what somebody is saying about them or how they should be and how they should look and how they should talk. It just changed things. So so when I say professionally as a marketer, yes. But on a deeper level, emotionally psychologically, personally. I grew so much.

Chris Davis  14:02  

Yeah, I think what’s what’s interesting you I was thinking about baggage claim when you’re talking about your troll is like, Yeah, this is in it’s on par For video, because you’re putting yourself on display. So there you’re going to have to add layers to your skin. Because there’s going to be a bunch of people who would never, never buy a camera. Forget buying a camera, they may have a camera. They’ll always keep it covered. They’ll never be online. They’re you know, keyboard enthusiast, with all kinds of comments and opinions. And sometimes Yeah, you’re at your at baggage claim. And you see something you like, okay, that’s mine. It’s like what? No, why are you carrying that? That literally is not sure that you can put it right back on the little conveyor belt and go about your business, you know? Yeah. So I think that’s that’s not unique to any any one person, everybody is going to have to figure out how to get their thick skin and be comfortable, you know, in the skin that they’re in. I have to admit, there are so many videos that I’ve cringed at, that I have recorded. And the marketer in me comes and saves the day and says, MVP, minimum viable product, just put it out there, Chris, improve on it later. Just go Go, go, go go. And I’m thankful for it. But there was a time tenure where I was doing art online. You know, this was a side hobby of mine. And I found myself so it wasn’t necessarily video. 

For me, it was art. I found myself imprisoned by people’s opinions because I was drawing their faces. And I needed them to be in touch that were I well, I thought I needed them to really like it. And if they didn’t, I remember thinking I drew somebody. And it looked just like her. I mean, I didn’t know the lady. But it’s just like everybody that Nora was like, Oh my gosh, that’s amazing. And she hated it. I mean, she flat and I was like, I wonder what she’s seen. That isn’t, and that one person was in my head for so I asked 50 Other people are using it for their profile picture. They’re like, Oh, my God, this is great. Thank you so much. That one person. One takes one. Yeah. And I woke up one day, I was like, You know what? So be it. If I like the art, and I am the artist. I cannot be slave to people’s opinions. So how ever you get there, everybody, we all have our journey to get to the point where you’re okay with putting yourself on display. Because what I want to transition to is how to generate leads from doing such you’ve got a framework. And the reason why this was important to me 10 years, because I have seen people go live for years now. Right? I mean, ever since Facebook, launched it. And there is a persona and a perception that because someone’s live, and there’s comments, and people are liking and viewing that that’s translating into leads and those leads and translating into business. So I want to give you the floor to dispel that as a truth and give some insight on what are the backend mechanics and systems structure that really needs to be in place in order for that front front end presentation to be capitalized on the backend?

Narrator  17:47  

Yes.

Tanya Smith  17:49  

Thank you. Look, there are what you said is completely true. Everything you say over the last couple of minutes is absolutely true. There are a lot of people who are out there that have 10s of 1000s of followers. And we’re just making assumptions based on what we see that that is converting into actual paying clients. And the challenge with that is that that is not the truth in most of the cases that I’m seeing. And I know this because I’ve talked to a lot of these different people and found out they don’t really have a system. 

They’re just doing a live and they’re like, hey, well look at all my numbers, look at all the people. But what are you doing with that? You can be a micro influencer, which is what I’m told that I’m considered to be you can be a micro influencer with a small audience that is highly engaged, and ready and willing to pay for your services and for more of an experience with you, but you have to offer them that experience. It can’t just be I’m just on camera. Hey, come see me where everybody can see you for free. So for me, I really have I don’t I won’t say I was struggling with it. I was trying to figure this out for the last few years. Like what makes sense? How do I create content in such a way like you ask that is going to drive people from just being lurkers and watchers into becoming potential leads that will then become paying clients and so there are multiple ways you creating different types of video content that will help people to move from that awareness stage into becoming converted clients. One of the things that I created and I’m working on creating or building out a course on this is the live stream to Leeds method. And I’m gonna use brand as the acronym because I love you know we live I love

Chris Davis  19:56  

you’ll come up with a name for some.

Tanya Smith  19:58  

We got to make it easy The remembers that we can repeat it everywhere. Right? That’s a fact, I. And like I mentioned the whole idea of being having different iterations of my business in the past, one of the things that I absolutely love the most that’s been at the core of it all is personal brand. So brand is going to be the acronym. When you’re creating video content, it really content of any kind, it starts with brainstorming. So the B is for brainstorming, like do you have a central place where you’re keeping all of your ideas, because we’re constantly bombarded with information, I wake up at three o’clock in the morning, sometimes, and I have an idea. And if I don’t write it down, or put it in a central place, I’m never going to find it again. So out of those ideas, forums, your potential video content is the content that’s based on those core themes that you’re talking about all day long, all the time. And so the brainstorming piece is really important when it comes to the video topics, whether it be from your inspire because you’re watching or listening to this podcast right now, that could be a way that you’re getting ideas. But the brainstorming is the first step. 

The second step is research. This is where it makes sense. And I think most people aren’t doing this, right. I think a lot of people are jumping on and they’re doing a live stream because they feel inspired today. Like, I feel like I need to do a live today. It may or may not be connected to any type of content strategy, but you have to have the strategy if you’re going to make this be something that’s sustainable. And that is going to create recurring income for you and people that are coming back because they’re not only loving your content, but they also see that it’s investment worthy. Right. It’s worthy of their time, but it’s also worthy of their money. So the research aspect allows you to then take those different ideas. So you got this whole bucket of ideas, you’ve been centralizing. But now you need to decide if it’s relevant to the audience that you’re trying to talk to. Because there’s going to be a lot of people that may watch your videos, or there may be a few. 

Even those few if you’re targeting your message correctly, could be what I call your most valuable video viewers your envy threes, right? So that’s why I want to talk to I like the people that come and lurk and they’re like, hey, hey, girl, that was great. You know, my family members. Hey, I see. I love that. But I really, really love my envy threes. So if I’m researching and I’m clear on who that target audience is, who that mp3 is, then I’m researching to decide, okay, well, what are those, I have this whole bucket of 100 different topics. But maybe only 20 of them are really worthy of becoming a solution to a pain point that my mp3 is half. So I need to research and I need to find out are these the questions that they’re asking? Is this an answer to something that they want to know? Is it relevant to them? Am I excited about it? Could this be something that from a keyword search perspective could be a match? Like, can I create really good information and content? Based on these topics that I chose the 20 of the 100? Are these going to be good keyword search content? Like can I create titles and descriptions that somebody is actually looking to find so and I’m gonna give them real high level as best I can? Because I know we don’t have all day. 

The day after you decided, Okay, I’m gonna pick those 20 topics. The A is about assigning time, then this is another space where we all fall down. So guilty stop. We have to get hurt. Look, do you know because we said we’re gonna get all this down. We’re gonna record 500 Real this week. But we have not scheduled this. We have not put one like a time on our calendar. And then at the end of the week, we’re wondering why we didn’t get this video done. We’re not ready for the live stream. So we’re jumping on live like, Hey, everybody, I’m going to talk about I don’t know today. We have to assign that time so for me, I assigned time by making sure that I have my live streams. schedule consistent. It’s every week on the same day, same time so that I can train the people in my audience as to when I’m going to be on. Yeah. Yeah. And having that time schedule. And now I’m assigning also, What time am I doing the research? What’s the time of the week that I’m going to actually prepared to do the promotion ahead of time? Because the next step is in and that’s notifying the audience.

Chris Davis  25:26  

Oh, so hold on, hold on, I gotta, because you got me so deep, and I’m trying to shake it off. I’m trying to but I have to say this. The hardest schedule you ever make in your life is a schedule with yourself. Yes. And I’ve gone through leadership training where literally for three to six months, it’s focused on establishing the habit of skip putting you on the calendar. And for me what it looks like. And I can tell when I’m serious about something, I could tell, because if I’m really serious about it, it literally is an appointment on my calendar that’s blocked out, don’t put it as free time where someone else can go into your online calendar schedule, you’re like, oh, somebody else did it, they’re more important. 

So I’m going to do that. I’m literally reserving time with myself. And the thing that you said was not just time to record, but time to research. And like you need if we’re talking about longevity, and consistency, as my parallel is email newsletters, everybody, once they I don’t know where it came from, but this this idea of weekly newsletters, I’m going to send an email, a newsletter weekly. And anytime somebody says that, I know that they’ve never done it before. Because that’s really hard to do, is I know, once since you haven’t sent anything, all these ideas that you have up here, you think they’re endless, you’re like, oh, my gosh, I’ve got two years worth of of ideas. And you start executing and you realize after a month to shoot. Write about hard. Widows do I say so? When I hear you say research, that’s also I’m putting that into the preparation bucket. Because I need to know, what I want to make may not always be what people want me to make. And and as long as I’m aware of it, my thing is, do whatever you want to do. Just do it with intention. Don’t Don’t do it thinking it’s achieving this when it’s not. If you say, Look, my folks want to hear about ABC, I get it, but I’m gonna give them x, y, z. All right, you’re fully aware that you’re unaligned. Okay, all right, floors, floors?

Tanya Smith  27:55  

No, that’s good. That’s good stuff. Yes, you get to the assign the time piece, if you’re putting that on your calendar, and you’re making sure that you have put in the work to dedicate space. So this can actually get done. That’s really important. All of these steps are important. But like you said, it’s about the relevance. It’s about the alignment.

Chris Davis  28:20  

Yeah, that’s that’s the true test. And if you really want it, if you put it on your calendar and block off time, and I see you do that consistent, Oh, you don’t, you don’t have to say any words, nothing. Because your actions have shown, this is something that you’re committed to, and you really want to improve, you really want the result. And this is important to you and your business

Tanya Smith  28:44  

is the community members that are in my space right now that are consistent, and that have put this on their calendar, they’re the ones that excel more quickly. The other ones who typically don’t excel as fast, are going to be the ones who are like, well, I’m going to try to figure out a time I can do this this week. You haven’t booked it like this is not a regular thing. The other problem with that is it’s kind of like telling somebody that you’re going to have a party but you telling them like while you’re already in the party. Like I’m already on the live Hey, everybody, I’m here come and you haven’t given people notification, that’s the end, notifying your audience and making sure that you’ve prepared them to receive the content that you have. Just put together with your heart, right? You’re so you put this content together and you want people to see it. She’s not a promoter, you got to let them know. 

So notifying your audience whether it be through your email list, if it’s through if you got a text community, if you got a Facebook group or a circle group or any of these different systems that are out there, but some kind of way you’re notifying people if you don’t let them know. And this is something I learned back in the makeup days. Open mouth Oh, When store Clothes, clothes store, people you I mean, hey, they don’t know they don’t show. And then the D is the final and that’s delivering on the promise you made. You said you were going to talk about x y&z So therefore, you need to speak to that and you need to be passionate about it, you need to be enthusiastic about what you’re talking about, you need to deliver on what you said, you were going to deliver, you need to show up on time, you need to share the content with value. And you need to assume that look, the person on the other end may not even buy a single thing. Yeah, sometimes people won’t, but they’ll tell their friends, they’ll tell their other business colleagues who actually do need, what you have to offer they are willing to pay to get that extended experience and time with you. So the delivery is the final piece. But I feel like if you have those five pieces, if you consistently and repeatedly have a system and a framework that you’re using to deliver your content, that’s when it works. That’s when it converts.

Chris Davis  31:17  

Yeah, yeah, I have to say anytime that I’ve lacked consistency, it’s because of no system, no infrastructure, just kind of going at it whenever I can think of it or whenever I feel inspired. Because what the system allows you to do is even in those moments where you don’t feel creative, you can leverage your creativity of the past, right? That times where you sit down and you just can’t think of it. At one point, you’re in the shower, you are on the road, you had ideas of million million ideas a minute, but now it’s time to sit down and actually do it. And you’re like, man, what was? What was that thing I was? You know, so what I want to do is in natural fashion, listen, there’s there’s no, no, no secret. We all love our technology here. Okay, so I’m gonna, this is gonna be a tough one for you. Because I want you to go through each letter. And though I know tell you, I know you’ve got at least two to three options. Each letter, just give us an example of one tool, one piece of software, we can use the brain story for REITs there, Jake, for scheduling, notification and delivery. So literally, you

Tanya Smith  32:34  

just say bless your heart, okay. Yes, this is a challenge. But not really, because actually is a part of the course I’m building out an air table. Dashboard. Yeah, so I’m building out a whole dashboard is what I use all the time to keep track of all of my content, all of my obligations, anything that’s related to my content marketing strategy is all in this dashboard. And that’s going to be part of it. So I would say brainstorming so for me, I can tell you that all five of those pieces are scheduled and partially automated within my dashboard. So when I have an air table, yeah, yeah. 

And here’s why I started doing that, because I was having more guests. Initially, I was doing just mostly solo live streams. And I started having more guests on my lives. And I wanted to keep track of them. And also make sure that I was staying on top of the information that they needed, sort of like you know, what you do in terms of systems. And so having them fill out the guest registration form feeds into that airtable dashboard, so that there’s certain things just start getting kicked off with Zapier and all of that, but, but I’m gonna go back because for those who don’t use their table, I’m gonna get I’m gonna try to give you one for each step. So brainstorming literally can be any type of note taking app, it could be Evernote, it could be notion, it can be anything, like wherever you want to keep your stuff. But you need to have it be a central place that you can get to whether it’s through your mobile phone, or if you’re doing it through your desktop. So brainstorming their research. Also could be any one of those. It could be notion, it could be any of the places that I just mentioned, but I also am a fan of using tools such as chat GPT I’m using that I’m a fan of using to buddy and vid IQ because it’s specific to video. Yeah. So if I’m looking to find ways that I can make sure that my content topic that I’ve chosen is relevant to buddy and vid IQ will help you with that. because they’re going to be focused on video specific content. So they’re looking for other videos that are doing well. And they can tell you hey, the title that you came up with list, tweak it a little bit, and make it fit this. And here’s the type of audience or the numbers that have been drawn to this particular topic in other spaces. So that is a huge thing for me is one of those either to buddy or vid IQ. Or sometimes you can use a mix of both for research. You told me to do one, you’re right, it’s hard.

Chris Davis  35:35  

It’s very hard.

Tanya Smith  35:36  

It’s hard assigning, if you’re assigning time, like I mentioned in the airtable dashboard, for me, it’s really clear I can see what type of content is going out each day of the week. So at the beginning of the week, on Sunday, I’m taking a look at okay, what do I have coming up the next week or two, so that I make sure I’m not like stepping on each other. Everything’s now all over the place. If I have a guest on Thursday, I can’t do a solo live stream on Thursday too. But really, it could be whatever your calendaring system is, wherever you’re most likely to go and pay attention and look at the timing should be the place where you assign it. So Google Calendar, my whole entire family, they know like if it’s not on the calendar, it’s not happening. So we have a color coded family calendar. So they know when I’m going live. And they’re not trying to schedule things that are going to conflict with that, or come running up the stairs like hey, you know, this is my last time, right? Right. So assigning time could really be whatever calendaring tool that you choose to use. You also in conjunction with that calendaring tool, my suggestion would be that you have some type of live streaming platform that allows you to promote ahead of time, like restream, or E cam, or stream yard, any of those, because I typically within typically about 48 hours ahead of my live, I’m gonna go ahead and pre program that into that system. I use ECAM live mostly, I’ll tell them, hey, I’m going live on Thursday at 8pm. Eastern, here’s my thumbnail, here’s my description based on the research, my description, my title. So all of that is out there. 

That way I can start driving people to it, I’m notifying them. So that’s part of the notifying, through that promotional thumbnail description and title that I’ve added into my streaming platform. Yeah. In addition to that, of course, your email system, whatever that may be. And then on the list, see, I’m on notify D for delivery, also streaming platform. So I don’t I think that you can do this natively, if you just for instance, are on Facebook, and you wanted to schedule through Facebook, you could do that. But I prefer the streaming platforms or third party platforms, because they give you so much variety, and ability to really control the environment. And by that, I mean, you can stream to multiple spaces at one time, you can create a better like imagery of yourself in terms of branded graphics, and banners and sounds. So all of those things from a delivery standpoint, I really rely on my platform to help me to amplify the message that I’ve prepared. You know, I prepared this content, I got this outline of what I want to talk about, but I need to make it look really good.

Chris Davis  38:48  

Yeah, yeah. All right. So I’m gonna jump in. It’s, I’m not going to answer every every level, but add some commentary here. Right. So the, the brainstorming piece. I found what works really well for me, is mind maps for one. And notes for too. Now, I needed a framework 10 Yeah, I needed a framework for notes. Because what I found in my experience is there certain notes that I can use on my computer, that have may be just too slow. Like if I have an idea, I need to hurry up and capture it. I don’t want to click an icon and select new note and select a category. So like creating a Google Doc or something like that on my phone doesn’t work. So what I would do is I just wouldn’t do anything, but then I would lose all of those ideas in the moment. So what I started with or what I’m currently using is I got an Android phone so a Google Keep you could do Apple notes, whatever. 

But it’s so it’s so fast. It’s it’s a Listen, let me just say this in terms of formatting the no Wilson options and all, it’s terrible. I can’t even both texts. It’s horrible. I don’t know what Google is doing is it’s the dumbest thing ever. But it serves a purpose because I can get a note up like that. And then later in the week, I can go because it syncs with my compute my Google account, I can go and transition those notes over in the air table. That’s where they start to actually come to life. Same with mind mapping. Sometimes, if I’m in front of my computer, it’s just too much up here. So I’ll jump into some mind mapping software and lay it out. So that’s one I really, that’s no, I’m gonna piggyback on yours, because it’s more so newer, and it’s been working really well. Chad GBT for research. And people may be like, research, what do you mean? Sometimes? You don’t even know what to ask. You know, like, sometimes you’re just trying to, you just need a help to get the brain started. And I’ll just talk to Chet GPT. Like, it’s my personal butler say, hey, so look, I got it. I got a community of marketers, right. And what I’m trying to do is did it. And then based on what it spits out, I’m like, Oh, let me go look into that. Let me go find, you know, do some deep research. So I’ll say that around a tension. What was what was a was so assign. Yeah. So what assigning time was worked for me is what you do color coded Google Calendar. And I have a calendar called, I can’t remember what it’s called, I think it’s maybe it’s personal time or strategy, strategy, cow. That’s what it is. So it’s its own color. And it’s synced with my online platform. So I use Calendly. Now, but it doesn’t matter what you use. And what what I use it for is one to block out my strategy times the times where I need to focus on me. But I also do it as kind of like an ad hoc, I need to block timeout period, like, Oh, my wife just told me, there’s some coming up, I don’t have time to go into the app and actually do all city. I’ll just put it right there. 

And we’re good. And that’s it. That’s all I’ll say because I want to end it with one with one last thing. And everybody, I just want to tell you, Tanya is leaving a lot of meat on the bones intentionally. We cannot, it is impossible to go in the depth that is required to truly show you how to capitalize and use this framework in a way that generates leads for that reason. For those of you who are part of the community, we’re going to have Tanya come on and do an actual training where she walks us through, you can ask questions and all of that. Alright, this is not that. But that’s that’s their that’s coming. It’s probably by the time you all have heard this, it’s probably already available. All right. So what I wanted to say is this, went once you’ve gone through the brand system, and you’ve got the content out there. I know, as a marketer, you don’t even have to tell me, I know that you’re using URLs, and you’re driving people to landing pages. But what is what would you say from live streaming? Because I may know them, I can see their name in the platform. But I don’t see their name and my email system. Right. So I see. Carrie is always on my 5pm law. UK, Chris, but I don’t see carry in my email. Listen, I can Yeah, this is a whole nother episode. I’m aware. I’m just peeling the top of the cat, I don’t want to deal with all of it. But just give people just a little bit of insight on how to bridge how to bridge that gap. Yeah,

Tanya Smith  43:48  

part A big part of it. It’s built into your script it’s built into when you’re creating that content, you need to have a call to action for every piece of content you create. So every video is going to have a call to action. So what I do with my clients is I have them create a call to action library that they can select from. So the different offers, whether they be free offers or paid offers. Now I know this is a cardinal sin for marketing of the 2000s. I know this, somebody told me you can’t sell from live streams. That’s a lie. Now live stream selling itself is a marketing strategy. Okay, so you have opportunities to drive people to pay content. Now, do you want to do that 100% of the time No. But part of your calls to action need to be driving people to a sales page the majority of its going to send them to someplace where they can be added to your email list. And if people are your MB threes as we talked about earlier, if the people watching the majority of the folks that are watching and coming back each and every week are your envy three’s. Yeah, they’re gonna jump on the fact that you have a community, a Facebook group, they’re gonna jump on the fact that you have a free download that shows the show notes for your video, they’re going to jump on the fact that you have a free, I don’t know how to tint and ways to continue to expand on what we talked about in tonight’s video, they’re going to jump on those things and get onto your email list. Yeah, then you begin to nurture. So the whole awareness of bonding and conversion, all of that, and that’s a whole nother show. But getting them through that cell cycle, that process and into an email list or a space where you can continue to nurture and have these conversations and invite them to a paid experience. That’s the key.

Chris Davis  45:58  

Yeah, I want to say this, because we’re we know, we know her, I know of her, you know her personally, Lauria, I’m not even going to try her her last name. Because I don’t want to butcher it. And I respect people’s names too much to BootROM. But as you’re saying that I thought of her because there was a point in time more recently, where I was just investigating, I was investigating, hey, what goes into making a video and this, this and that. And she had a YouTube video that answered the question to your point of delivery. And I’m sure she researched to see what kind of questions people have. Because it wasn’t, it wasn’t hard to find it when I when I got on YouTube. Now in there, she politely invited me to say, Hey, if you want your own personalized gear list, go here and put in a little information. And we’ll give you a specific list of things that you should buy. And I was like, as the marketer me is always skeptical. So the marketer is like, Oh, she just try and get your email and did it. But good marketing works, whether if you’re aware of it or not, my good marketing value base works. And so I was very, very curious. Like, I wonder how I could improve my setup. Right? I wonder what gear Z would recommend. And lo and behold, I’m on Lori’s list. Okay, so long story short that it worked. But as you’re saying that I’m just trying to help people piece it together. This is do not I repeat, do not take out your phone, hit live and think that you’re doing something. I’m serious, everyone. You have to do this with strategy, and with intention, and you have to be committed for the long term. Here’s what I didn’t say, Tanya, that video that I watched. It was like two years old. Yeah. And that’s the real power I see. Is that somebody’s two years ago is somebody’s today.

Tanya Smith  47:56  

That’s right. Right.

Chris Davis  47:59  

So listen, everybody, we’re, the goal is to equip you. We’re trying to equip you with both knowledge and community to make sure that you can take advantage. It’s like somebody’s on a biking treadmill, right? Like they’re doing all have the motion that somebody who rides a bike does. They’re just not going anywhere. You take that same motion, and maybe even less energy, put it on a bicycle, and you’d be surprised. All the places you can go. That’s that’s what this is for we if you’re building the muscle, do it in a way that moves you forward. So Alright, anyways, back to you, Tanya, they’ve listened. They’re like, Oh, my gosh, I need brand. I need the framework. I need to get video this is this is what I’ve been missing. Where can people go to get in touch with you? Learn from you. And just in general, find out more?

Tanya Smith  49:03  

Oh, yeah. Get Noticed with video.com is my main website. And I would highly encourage you to visit the site, you’ll see a lot of information about where I am and what I do. If you’re interested in finding our schedule for live streams each and every week, go to stream like a boss that TV. And that will give you links to all the different spaces where I go live and you just join in wherever your favorite social platform is. Or if you have Roku TV, you can watch me there too. But I am just excited to be able to connect with you and to give you hopefully something that you can take away and start using immediately. So however we connect in the future, you are welcome in that space. And I invite you to hang out with us sometime.

Chris Davis  49:49  

Yes, yes. Great. Thank you so much, everybody, as you know, the links, all the resources that we mentioned will be in the show notes and listen, okay, okay. All right, here is my time for a call to action. And I’m saying that you know what I’m saying this because of my audience tell you, I’m gonna talk about them to you. So it’s like, I’m not talking about, I’m just talking to you. This is what they do. I’m just gonna tell you because I do it, too. They learn as much as they can on their own. Yeah, and not until they absolutely have to. Maybe there’s an emergency, or they’re just like, Okay, I think I’m ready for something else at their choosing, then they choose to go and join a program or jump into the community. And what I’ve seen is success follows the feet of the Swift, those who are proactive and say, You know what, let me get started now. Yeah, even if I don’t know, what what I don’t know, I just don’t want to miss out. I want to make sure that I’m capitalizing on all the resources. And the reality is this, there is no individual that does that achieve success individually. That is not possible. 10 years. 

So that’s, that’s my context. That’s my, my, my pre my pre text to this. Join the community. What this is what we talk about air table active, get all the tools, but we do it strategically. And you can have a means of asking the questions and getting trusted answers. Yes, you cannot, you cannot place a value on that. I’m part of so many communities tenure, I pay for him. And it just shortcuts everything that I will spend so many hours trying to figure out some industries I am that person wears, like let me figure out as much as possible. But that’s only because I’m already invested in all of these other communities and ways of getting value. So I want to say that, because guess what this conversation will be continued in the community, you will have access to ask questions to Tanya live or afterwards. If you’re in the community, it’s there for you all. I do this for you all. Tanya, thank you for coming on to the podcast. This has been amazing. It is exactly what I wanted it to be. I can’t thank you enough. I’m greatly appreciative. And I’m just glad Listen, everybody, stay connected with your people. Glad you responded, because

Tanya Smith  52:42  

we’re not waiting seven more years.

Chris Davis  52:46  

No work, no work. So thank you so much, Tanya, for joining our listeners. Thank you from the future, and we really appreciate it.

Tanya Smith  52:57  

Thank you for having me. Yes.

Chris Davis  52:59  

Thank you for tuning in to this episode of The all systems go podcast. If you enjoyed it, make sure that you’re subscribed at the time of recording the all systems go podcast is free to subscribe to, and it can be found in Apple podcast, Google podcasts, YouTube, or wherever you get your podcasts. The new episodes are released every Thursday. So make sure you’re subscribed so that you don’t miss out and while you’re at it, please leave us a five star rating and review to show some love but also to help future listeners more easily find the podcast so they can experience the value of goodness as well. We’ve compiled all resources mentioned on the podcast, as well as other resources that are extremely valuable and effective at helping you grow your marketing automation skills quickly. And you can access them all at allsystemsgopodcast.com Thanks again for listening. And until next time, I see you online. Automate responsibly my friends