Episode Description

In this episode you’ll learn an approach that I have always taken in marketing but haven’t always been aware. I’m big on automation insurance (documentation) and I want to discuss insurance for your marketing via what I call a “Marketing Layer”.

It is the only way I recommend executing marketing on your website without having to include a web developer or disrupt your website maintenance or design.

You'll Learn

  • The definition of a marketing layer and why it’s important to implement one
  • How it ensures your marketing is fully functional 99/9% of the time
  • 3 steps to creating your marketing layer
  • Examples of tools that use the marketing layer

Resources Mentioned

Below are a list of tools mentioned in this episode (* denotes affiliate link):

About the Show

On the show, Chris reveals all of his automated marketing strategies he has learned from working in fast growing marketing technology startups so you can put your business on autopilot quickly and without error.

Discover how to deploy deploy automated marketing, sales, and delivery systems to scale your business without working long hours to do so.

Chris L. Davis - Chief Automation Officer
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Chris L. Davis

Chris is an Electrical Engineer turned entrepreneur who is the Founder of Automation Bridge, an international speaker and facilitator, and startup consultant