The power of creating flow charts and using visual automation builders

New Visual Automation Builders, Online Whiteboards, and Onsite Segmentation

This month’s theme is to look deeper than the surface. The time where one blindly gives some new tech company your money because it’s a new cheap service has come to an…

Leadpages discontinues Center

Ontraport’s New Builder, Acuity Improved Integration, and the Death of Center

ActiveCampaign Consistently Updating One of the things I love to see as a digital marketing advisor, implementor, mentor, and employee is a platform that is consistent. This is often overlooked in the…

Building Landing Pages with Instapage

GetResponse’s New Visual Builder, Instapage Landing Pages, and Zoom Woes with Zapier

GetResponse Automation Capabilities I have always thought GetResponse is more of a direct competitor to Drip than any platform. Mainly because their automaton capabilities are similar and they both offer landing pages…

Multiple Lists vs Using a Master List and Tags for Segmenting Contacts

Multiple Lists vs Using Tags For Managing Contacts in ActiveCampaign

“Should I use multiple lists or tags to manage my contacts?” It’s a question I see asked often in many digital marketing communities. Among the most commonly asked are new ActiveCampaign users…

Ordering Your Automations for Success

I’m gonna take it back with this one. Do you remember PEMDAS? Most Americans recognize this as a short hand way of remembering the proper order in which your mathematical calculations should be executed….

The User Funnel Experience Defined

Do you ever find yourself building your funnels as you go? You don’t have everything you need to complete them but you need something in place to start capturing leads? If so,…

Marketing Automation Reports Social Sharing

An Optimized Approach To Delivering Multiple LeadMagnets

Marketing automation is all about leverage. Getting more out of what you have created instead of creating more. As you mature in marketing you need to train yourself in coming up with…

Behind the Scenes of My Website Conversion Rates

Time to get personal. In this issue I am going to be pulling back the curtains to my website to show you exactly how it’s performing down to the exact conversion rates. There’s…

State of Marketing Automation – February 2016

What I love about platform updates is they give you insight on exactly what companies are paying attention to, what they value, and how receptive they are to their audience. If you look…

Email Segmentation Made Easy

One of the greatest and most least talked about benefits of marketing automation is the ability to meet people where they are at. I can’t say enough about how powerful it is…

How To Build An Automated Sales and Marketing System

I was recently asked by a good friend of mine the difference between marketing and sales. For a while he was coupling them together as the same process in his mind. The question…

The Future of Marketing Automation

I’ve been engaging and researching this space for a few years and couldn’t ignore this trend. This week I’m excited to unveil what I believe the future of Marketing Automation is going…

How To Migrate Between Platforms Without Losing Your Data

In this issue I would like to talk to you about the inevitable. Eventually, if you haven’t already, you will find yourself in need of migrating between marketing automation platforms. It is…

What’s In Store for 2016

First and foremost…Happy New Year! I’m excited about the opportunity to help your business reach new heights in 2016 by way of automation. I’m equally excited about some new things I have…

The 5 Commandments of Marketing Automation

Learning how to market presents enough challenges for the average entrepreneur. Throw in automation and you have quite the code to crack in order to be successful. If you think about it,…

The Fundamentals of Marketing Automation

There are a ton of marketing automation platforms out there. I don’t see that minimizing any time soon. Each time a new one pops up it seems to offer something different that…

Local Business Lead Gen Strategy

Local Business Lead Gen Strategy Let me start by saying I absolutely love how effective marketing automation is for traditional, non-internet based, businesses. For most brick and mortar business it only requires…

The Huge Hole In Marketing Automation Platforms

I’ve spent the entire week down in Arizona at Infusionsoft’s PartnerCon. It’s their annual conference for their certified partners to come together, connect, and network. I was fortunate enough to give a…

A Done-For-You Pre-Order Sales Funnel for Authors

This one drives me crazy. When I see someone who has spent so long creating their book only to cut short it’s success by a lack of understanding how to market it online….

Who Had the Bigger Update? ONTRAport or LeadPages?

ONTRAport and LeadPages lead with the updates this week. At their annual conference ONTRApalooza, ONTRAPORT debuted perhaps the biggest update to their platform since starting out as Office Autopilot. That’s not to…