Ep. 24 – This episode covers identifying the performance metrics of email marketing. Many people look for what a good open rate is or how much they can expect to generate from email. Although it is all subjective to your business goals, Chris shares the benchmark metrics and performance he has witnessed over the years of marketing at a high level.
Episode 24 - April 23, 2020
Email Performance Metrics
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What You'll Learn
- Whether or not email is still an effective marketing channel
- Performance metrics you should be measuring
- Achieving good deliverability
- Categories of types of emails to send
- What to expect when you get more targeted with your email sending
- Benchmark statistics we’ve seen with clients
Resources Mentioned
Transcript
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About the Show
On the show, Chris reveals all of his automation strategies he has learned from working in (and with) a variety of SaaS companies so you can put your business on autopilot quickly and without error.
Discover how to deploy automated marketing, sales, and onboarding systems to scale your business without working long hours to do so.
Discover how to deploy automated marketing, sales, and onboarding systems to scale your business without working long hours to do so.
Your Host
Chris L. Davis
Chris is an Electrical Engineer turned entrepreneur and the Founder of Automation Bridge. He is an international speaker, facilitator, and startup consultant that specilalizes in scaling profitable processes.
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