Culturally Connected AI Software

[00:00:00] Chris L. Davis: Welcome everybody to another episode of the all systems go podcast. I’m your host, of course, Chris L. Davis. And today We, we have, we have a new topic, not new to you all, you all have been doing and using this technology, but in terms of the all systems go podcast, this will be the first time that we address the topic of artificial intelligence.

[00:00:26] Chris L. Davis: And I took my time, everyone, I took my time to make sure that I brought on the perfect person. To talk about this topic. I know some of you are like all AI, like, Oh, I use it for everything. Oh my goodness. I can’t, I can’t imagine life without it. And then a lot of you are doing work for clients and you keep hearing AI come up and you’ve dabbled a little bit here and there.

[00:00:49] Chris L. Davis: And you’re still trying to figure out how to blend the world of automation and AI together. So hopefully today will be the episode that provides the clarity that you didn’t realize you needed to go forward more confidently and expand and expand the quality of your services or your service offering.

[00:01:09] Chris L. Davis: So. Welcome to the podcast, everyone. April Beverly, she is an award winning president of the BAAB writing and marketing service services. She’s an A. I. SAS developer, author and in demand copywriter and has used her unique [00:01:30] style to help clients generate. This is. Um, it’s a B that you’re about to hear three billion.

[00:01:37] Chris L. Davis: That’s that’s a B everybody just wants you to get it right. And revenue with a journalism degree. An MBA in marketing and over two decades of experience, April’s approach to copywriting is unmatched. You all will see why I have hand selected her to be on the podcast. I’m not done though. Um, she is a history maker as the first black woman copywriter to license a 10 module copywriting course to 1000 accredited us.

[00:02:09] Chris L. Davis: Universities. She’s a pioneer behind the first curt, culturally smart AI software that infuses, that infuses AI generated sales and marketing content with a relatable voice that speaks to diverse multicultural audiences. April. Wow. Welcome to the podcast. Glad to have you on. How you doing?

[00:02:32] Apryl Beverly: Awesome. Thank you.

[00:02:33] Apryl Beverly: Thank you so much for having me. How’s it

[00:02:35] Chris L. Davis: going? Listen, it’s about to be a lot better. Um, because I thought, you know, I gave you the two audiences in the beginning. You’re like either all in or you’re still trying to figure out this thing. I’m right in the middle. I got some stuff figured out. I’m not all the way in.

[00:02:52] Chris L. Davis: Um, I use AI and I fight it. I’m like, uh, yup. Is this the best you can, you [00:03:00] can come up with? Um, so I, I, I love the, what we’re going to talk about and why. And you’ve got a decorated past. How, from journalism and marketing to a SaaS AI pioneer, in between that, I can see the connection with journalism and copywriting, um, and even marketing, but just give us kind of like the cliff notes version of how you got to the place that you’re at now.

[00:03:31] Apryl Beverly: So I’ve been writing since I was doing I probably about four years old when I started doing crossword puzzles at my granny’s house. That’s when I fell in love with words, right? I really didn’t know all the words that I was not, you know, what the word said, but it was, um, that’s when I fell in love with words.

[00:03:51] Apryl Beverly: Um, words have been my escape, my everything so long. When I went to college, my mom, you know, right. She watched the Cosby show. She wanted me to be the next Claire Huxtable, right? And. Being a lawyer was never my passion, but I couldn’t tell her because that was like the only, you know, real college profession that she knew about at that time.

[00:04:13] Apryl Beverly: So I went on my scholarship to Ohio State University and my sophomore year, I secretly and I mean secretly enrolled into journalism school. She still thought I was on this law school path, right? And so when it came time to take my LSAT, like she sent the [00:04:30] money to me and I took the money, right? Cause I’m a college student.

[00:04:33] Apryl Beverly: Okay.

[00:04:34] Chris L. Davis: And we don’t turn down monies in college.

[00:04:36] Apryl Beverly: No, absolutely not in college. So I went to take the LSAT and you have the option of getting the test scored or unscored. And so I said, don’t score it. And the reason why I did that was because I wanted to first have a conversation with her about my actual path, which was to get out of school and be a journalist or in a writing field.

[00:04:57] Apryl Beverly: And the second thing was, I didn’t want the pressure of you scored so high. You might as well go. So she couldn’t have that conversation with me if she didn’t know my score. So that was my way of reclaiming my independence, if you will, and taking my career in a direction that I wanted it to be. And because I just loved writing and that’s all I ever saw myself doing.

[00:05:22] Chris L. Davis: So there was something in you that said, even though this is not my pure focus, we’ll just say for, in terms of like,

[00:05:38] Chris L. Davis: It was just a natural love for you that you just poured into and decided not to let the gift die.

[00:05:46] Apryl Beverly: Exactly. Exactly. Like I used to write short stories as a kid. I used to write greeting cards, poetry, anything that I could write, I read. encyclopedias. Like I was that kid. So,

[00:05:59] Apryl Beverly: [00:06:00] um,

[00:06:00] Apryl Beverly: I think she knew deep down that that was my passion, but you know, growing up in black household is not always apparent that these passions, that these gifts can turn into a very lucrative career because we were kind of pushed in a one direction, doctor or lawyer, especially when our, when our own parents haven’t been to a university.

[00:06:20] Chris L. Davis: Yeah. Yep. So there’s some pioneering happening there just culturally. And it’s just like, Hey, um, lawyers, doctors, scientists, engineers, go make some money in one of those fields. That writing stuff. That’s a nice hobby. That’s cute. You know, look at the little postcards he wrote in the poems, but you don’t make a life choice out of that.

[00:06:47] Chris L. Davis: And then you just, you decide to later on do more pioneering as a black woman getting into tech and not just tech AI. So did you kind of find yourself revisiting the, the strength and the mindset that it originally took when you made this transition as well?

[00:07:08] Apryl Beverly: I had to. So I was the first person in my family to go to college, like period.

[00:07:14] Apryl Beverly: All my cousins, everyone, they came behind me. Um, so I had to dig down deep into that strength because now it’s like, I already have an agency. I’m already super busy. I have a team. I have a staff. I have a family. I have things that I want to do. And I kept pulling away from it. Right. [00:07:30] And it was so funny because one of my clients, she emailed me and she sent me this, no, the DM, she DM me.

[00:07:37] Apryl Beverly: It might’ve been a year and a half ago. No, it was two years ago. And she said, have you ever thought about turning your expertise into an app? Right. At that time, she was talking about like a Grammarly type app.

[00:07:53] Apryl Beverly: And

[00:07:53] Apryl Beverly: I was like, I ain’t got time for that. Right. And so she sent it to me. She sent me the DM when I launched the tool.

[00:08:00] Apryl Beverly: And I was like, wow, I literally came full circle, but yeah, it’s like, I had to dig into that because this was not on my bingo card. Like at all. I had been thinking about it, but in my mind to be the first to break into this, I kept telling myself, no, no, no.

[00:08:21] Chris L. Davis: Yup. Yup. And, and, and that’s where I want to kind of pivot into the, now you, you may delete, you have this tool, which I, which I want to talk about, but, but first let me just hear from you.

[00:08:36] Chris L. Davis: What was missing, right? In a day and age where everybody’s posting about, Oh, I use chat GPT. Has anybody heard of Claude? Oh, look what AI generated for me. I needed a resume created. Oh, I just typed it into AI and look, a resume was written better than I could ever think of myself. What was it where you looked at it and was just like, you know what?[00:09:00]

[00:09:00] Chris L. Davis: There’s still a lot missing here that people need and may not realize it. That’s it. Until I presented and say, Hey, look, this one, look at, look at how it speaks. Look, look at the difference. What, what did you see? And why didn’t you just settle for chat GPT as is our open AI or cloud or something like that?

[00:09:19] Apryl Beverly: Before I launched the tool, I had got into AI consulting. So I was training corporations, mostly law firms and, uh, large consultancies, how to use AI tools for their marketing content. Right. Um, so in doing that, I am a journalist at heart, right? So I did a ton of research. I didn’t just jump out there and learn a couple, you know, prompts and like, I’m, I’m a consultant, right?

[00:09:42] Apryl Beverly: So I did a ton of research. Um, Did a lot of courses on prompt engineering did, you know, all of that. And so as I’m using chat GPT and the clause and the Microsoft pilots and all the things that are out there, I have a different mindset when it comes to writing, I have a different way that I look at words and how I put words together and how I see them on the page that, uh, that a novice user might not see through that lens.

[00:10:10] Apryl Beverly: So as I’m using these tools. I’m like, okay, this is worth on a page, but where’s the. Where’s the words that resonate with our audiences. Where’s the words that resonate with multicultural audiences. You have to use a ton of prompts [00:10:30] to get it to speak in a way that recognizes not just recognizing the knowledges, but celebrates those cultural nuances that we have in the way that we speak in the way that we interact.

[00:10:42] Apryl Beverly: And I’m not just talking about the Black people, I’m talking about other cultures in general. AI was not made for us through our lens, from a multicultural diversity perspective, it was made through one perspective. And that perspective was washing over the entire business industry. And it was. Watering down the messaging.

[00:11:07] Apryl Beverly: It was watering down the content. It was watering down how we interact with each other. And there was, there was no amount of prompts. And I’m very good at writing and I’m very good at AI. There’s, there was no amount of prompts that I could use to get this thing. To speak in a way that we speak in our everyday language.

[00:11:28] Apryl Beverly: Right. And it’s not always formal. It’s not always a whole bunch of slang, but recognize who we are and how we speak from a cultural perspective. Right. That’s how we sell. And so that was what was missing. It was a huge gap. It’s still a huge gap. It was like, well, Nope. It took us nine months to build the tool.

[00:11:48] Apryl Beverly: Right? So everyone’s like, well, I don’t know if Chad GBT will be caught up by then. They haven’t because it’s not their priority.

[00:11:58] Chris L. Davis: There you go. Yes, [00:12:00] yes. It’s it’s not on their radar. I, I think their there adoption curve is, is will be just fine without it. Right. Which is kind of the story is like, do I have to embrace culture?

[00:12:14] Chris L. Davis: to be successful. If no, keep being successful this way, right? Um, and, and, and I’ll, I’ll jump in here. I think that, I mean, we’ve seen countless, well, let me say I’ve seen anybody in the tech space has seen countless, uh, times where maybe Google has been under scrutiny for certain words and the results that they, that they, uh, uh, return, uh, or certain articles that they’ll return.

[00:12:41] Chris L. Davis: Even Google Maps, Google Maps. You know, uh, would display certain areas a certain way in, in neighborhoods, but there’s been this bias in all, all throughout any types of machine learning or artificial intelligence for years, right? It’s just not, it’s just been accepted though, right? And if you’re not a wordsmith or somebody who really values words, you can easily take the output that it gives.

[00:13:11] Chris L. Davis: Turn off your brain, because it just saved you all these brain calories from trying to figure it out and accept something that sounds like it would be accepted by the wide majority. Even though it lacks any identity, uniqueness, culture, anything of that nature. So you [00:13:30] identify, you identify that that’s a hole in the marketplace, right?

[00:13:37] Chris L. Davis: You, you take an educated approach towards it. You say, you know what? I am going to do this. Going to double down. What was it? Where, where was the decision to say, okay, um, SAS, yeah, I can do that. Haven’t done it in the past. That’s not, I do words, everyone. I do consulting. I could write a course in a minute.

[00:14:04] Chris L. Davis: But what, what was it about the SAS model that you said, that’s the path for me?

[00:14:13] Apryl Beverly: Oh, it had to be something that I mean, I’m coming with over 20 years of experience. I know I look 25. Okay, but I’m coming with decades of experience. And so Mentally. I said, how can I allow people to tap in to the things that I know about copywriting? So when they use this tool, when they get exposed to this tool, this, whatever it is that we’re creating at this point was, was, was, was my mind frame.

[00:14:45] Apryl Beverly: Um, that they know exactly. Why they need to use this one over anybody else, or if they’re not using the other tools, then they see this as an asset off the rip. So I had to be able to come up with something to where [00:15:00] all that knowledge could be packaged up in an easy way to use. Because with with the other tools, I feel like businesses that cater to diverse brands are, are settling and if that’s okay for you, then that’s fine.

[00:15:17] Apryl Beverly: But you don’t have to continue settling anymore.

[00:15:21] Chris L. Davis: Yeah, yeah. And I’ll say this. Um, I think I’ve gotten better at prompting. I know I have, uh, I’m still not to the point where I, you know, I like the initial output. It usually takes a bit of tweaking and in it, a lot of times I have to try to instruct the, the model to, Hey, don’t, don’t modify my voice and tone.

[00:15:47] Chris L. Davis: I still want it to sound personal, just tighten it for, you know, look for grammatical errors or something like that. It don’t listen. These robots, let me tell you, these robots are hard headed. And sometimes I’m, I’m chatting and it feels like I’m talking to my child. I’m like, I said, do not change this. I said, Oh, I’m sorry.

[00:16:08] Chris L. Davis: And then, you know, so this back and forth does get frustrating at times, which is why when I, when I heard about your, your software, it really piqued my interest. Cause it was like, man, maybe finally something that gets me. Right, that I don’t have to keep correcting, and it can actually create something [00:16:30] better than what I would have thought to or known to, and it’s more closer to acceptance than me having to revise it.

[00:16:38] Chris L. Davis: I mean, I can’t count how many. I’ve had where I’m just like, you know what, I’m just going to write this myself. Like I always do. I don’t have a problem writing, just do it myself. You sound so stiff and robotic. I just can’t, I just can’t do it. So now let’s talk about your, your platform. Um, what is it called and what can somebody expect?

[00:17:01] Chris L. Davis: To get from it upon signing up for it.

[00:17:05] Apryl Beverly: Awesome. So the platform is called pro P R O pitch, respond, offer. And we’ve named it that because those are the three areas that it, that it focuses on, it, it will allow you to pitch your products and services. It will allow you to respond to lucrative opportunities.

[00:17:21] Apryl Beverly: If you have an RFP or something along those lines, and it will allow you to offer your services in a very unique and conversational way. If you go in there and you try to write a book or you go in there and you try to write a course, I mean, I don’t know what it’s going to give you, because that’s not what it was produced to be able to do.

[00:17:39] Apryl Beverly: So, you know, if you ask her to put together a fitness workout for you, I don’t know what she’s going to tell you, because that’s not her expertise.

[00:17:46] Apryl Beverly: Yeah.

[00:17:47] Apryl Beverly: Um, but the tool is called pro and we named the AI copywriter, April AI, P. R. O. It’s a play off of my name. Um, so what you get when you come in. [00:18:00] Is my team actually just created like an onboarding sequence to kind of guide people through using it.

[00:18:05] Apryl Beverly: But what you get is you, you get a platform that’s ready to use. Now, the thing that makes us different is that April responds to conversation. So if you say, Hey, April, I need you to help me with X, Y, Z, Z, Z. She said, let’s get it popping. Or you may say, Hey, um, I need your help with some ideas. She may say, yeah, let’s get this bread.

[00:18:26] Apryl Beverly: Like she, she talks to you. Like we would talk to each other and the folks who come in and they want to like do heavy prompting. Doesn’t really respond well to that because. April has been created as an AI version of a copywriter. And as copywriters, we like to ask questions. We have conversations to see what it is that our clients are looking for.

[00:18:48] Apryl Beverly: So when you approach April in that manner, you’ll get the best output.

[00:18:54] Chris L. Davis: Now, I like the, the three, you said pitch, response and offer.

[00:19:03] Apryl Beverly: Yes. Right. Pitch, respond, offer. Yes.

[00:19:05] Chris L. Davis: So, so naturally. I want all of you automation service providers, um, service providers, digital marketers, anybody that’s sending proposals, you want to respond to inquiries, um, perhaps you’re doing some cold outreach and you don’t know how to get the conversation started in a way that’s not like creepy or [00:19:30] stalker ish, um, it sounds like April would be perfect for that.

[00:19:36] Chris L. Davis: Right. Like, like I’ll give you some use cases and we’ll do like a yay or nay. So April, I’ve got a founder on LinkedIn that I want to connect with. I want to send a request. And if they accept it, I’d love to send a follow up message that has the highest potential or probability for that founder responding.

[00:20:00] Chris L. Davis: Is that something I can rely on April to do? Yeah.

[00:20:04] Apryl Beverly: Yes. You can rely on April to do that. And the flip side of that is you can write it yourself as well. And then you can ask April, Hey, can you rate this on a scale of one to 10 for responsiveness and persuasiveness, and she’ll give you a rating back and then she’ll tell you, uh, you can have a conversation with her and she’ll tell you what you need to fix to get it to where it needs to be.

[00:20:25] Chris L. Davis: love it. Love it. All right. Another one, another one. I’ve got some, I sent out some cold outreach via email. All right. Cold to warm. Let’s just say somebody I hadn’t talked to in a while or somebody I’ve never really talked to in that, in that capacity. And I said, Hey, just want to introduce myself. I do X, Y, Z, and they actually respond.

[00:20:48] Chris L. Davis: And they’re like, Oh, wow. Would love to hear more. And I’m frozen because part of me didn’t expect them to respond. And the other part didn’t think that far ahead. Can I give April [00:21:00] what I sent? and ask for a response that would move the conversation along?

[00:21:07] Apryl Beverly: Yes, you can. And on top of that, you can trust April to never have that first sentence.

[00:21:12] Apryl Beverly: I hope this email finds you well. Okay. That part. Yes.

[00:21:22] Chris L. Davis: Yes. So, so now another one I’ll say I sent a proposal, April, I sent a proposal and I felt strongly about it. The, and let me say, I was a little nervous. It was a stretch proposal, right? I really put myself out there and say, you know,

[00:21:43] Apryl Beverly: wow,

[00:21:44] Chris L. Davis: I haven’t, I haven’t charged this before.

[00:21:45] Chris L. Davis: I haven’t offered this before, but I really believe in it. And I did it. The response was not yes, but the response wasn’t no either. Can I rely on April? See, now I’m getting you two mixed up. No, you’re

[00:22:00] Apryl Beverly: good. Can I

[00:22:03] Chris L. Davis: rely on April to say, Oh, can it do some, uh, critical thinking and see, Oh, here’s where they can pick up maybe where their hesitation is and help me fill in the blanks and really speak to the, what they need to hear in order to move the, the, the conversation going.

[00:22:22] Apryl Beverly: Yeah. So you would just share with April what, what the response was, um, you can attach the original proposal and she’ll give you some [00:22:30] insight, whatever it is, the questions that you have about it.

[00:22:32] Chris L. Davis: Yep. Yep. Another one. Listen, everybody, I’m trying to do all the thinking for you. Real use cases that I have been asked about.

[00:22:40] Chris L. Davis: And sometimes I’m like, I don’t know. I mean, I’m not a copyright April. You know what I’m saying? And I’m strategic. I’m a good marketer with tech and all that. But sometimes these questions are beyond even just me. So what if somebody sees an RFP? Whether it be on LinkedIn, they’re browsing the internet, they see one and they want to respond to that RFP with respect to what they do, but they don’t necessarily have the language or the know how to connect their skill set.

[00:23:11] Chris L. Davis: to what the RFP is looking for, can we rely on April to help us communicate ourself or sell ourself in a way that’s catered to that specific RFP?

[00:23:23] Apryl Beverly: Yes. Now RFPs is really my lane. I’ve been doing those for quite some time for huge corporations. So the trick to getting April to do those that she’s going to actually a ton of questions, right?

[00:23:35] Apryl Beverly: And that’s a little more of a formal language. So, but she can rise to the occasion because she understands that she’s going to write those, she’s going to write that content and a little bit more formal language, um, you give her your company. Any background, and then it’s best to go question by question.

[00:23:52] Apryl Beverly: You’ll get the best output by, by that, it may feel a little tedious, but you’ll get better, more, um, [00:24:00] more detailed responses versus if you try to upload a thing like, Hey, they have this in 10 minutes. I mean, this is a high dollar pitch. Like you can get it faster, you can get it right. So question by question is really the best way to respond to RFPs simply because you’ll get the most detailed answers when you go that way.

[00:24:20] Chris L. Davis: Yeah. And just because I know there’s a, there’s a lot of acronyms in the world, everybody. RFPs are request, request for proposal. So corporations will do that. Oftentimes when they’re looking for vendors or they’re just looking for help, you won’t find them on Upwork, maybe sometimes, but they’re not going to have an Upwork profile and say, Hey, freelancers help out.

[00:24:43] Chris L. Davis: Um, so in that respect, one of the things that’s really sticking out to me is the fact that there is a conversation taking place. I feel like sometimes. I, I have, I feel sometimes April, I have all the answers. I just need somebody to ask the right question, right? Like I have all of this information. Just tell me how you want it.

[00:25:08] Chris L. Davis: Tell me what piece of this goes out here and there. And that just as we’re talking through these various use cases, that’s what I’m seeing as one of those high value ads. That’s, that’s extremely unique. that your software is offering from your users thus, thus far. Are [00:25:30] you getting that same type of feedback around the conversational aspect of it?

[00:25:35] Apryl Beverly: Yeah. So I have several users who have hit me. I’ve actually just had a call with a user two days ago, and she was telling me, giving me the rundown of the things that she’s using it for. And she said, once I got one of the greatest things she said to me, she’s like, once I got out of my brain, that this is not chat GPT, like I started using it in a lot better way.

[00:25:55] Apryl Beverly: Like I started maximizing how I use April. Now I understand that I can go to April and say. Hey, I’m having this thought about a social media post. It starts with this hook or whatever, dah, dah, dah, dah. Can you finish this? And she can trust April to finish it in her voice. So now your social media post is done, right?

[00:26:13] Apryl Beverly: A lot of the people who are using April and are coming to it, just write my whole book for me. Like they’re coming with ideas and April can finish those ideas. She can map out those ideas. And if you’re stuck, it was like you said, and you say, Hey, I want a sales email. It was going to ask you the question, okay, what is your target audience?

[00:26:30] Apryl Beverly: Does it know what you’re offering? What’s your goal? Then once you’re mapping out this information, then she’ll be able to give you a better output. And because I am a copywriter, let’s keep it all the way real. April is still a tool. April is still a software. So human intervention is going to always be required.

[00:26:48] Apryl Beverly: Yeah.

[00:26:48] Apryl Beverly: Yeah. That’s just how I think. Like, I still know that you’re going to need to, you know, put something on it before you send it out the door. But the thing is, it’s going to be 3, 000 times closer and ready to send [00:27:00] out the door than with any other tool, especially if you cater to diverse brands.

[00:27:04] Chris L. Davis: Yeah.

[00:27:05] Chris L. Davis: Yeah. It’s, I think, uh, the term that I saw that I liked the most was human assisted automation. It was I can’t remember what company, but they call it is HAA. And I said, that’s it. You’re not relying on the technology to do everything. All the thinking, all the figuring out. You still want to have that final say and say, OK, yeah, this was great.

[00:27:30] Chris L. Davis: OK. Oh, yeah. I’m glad you added that. You know, and just really make sure it is what it is. I know it’s so tempting everybody to just hit publish, read the first couple of sentences. Oh, wow. Oh, that’s good. Publish. Right. Just refrain. Remember, we teach responsibility and responsible marketing on this podcast.

[00:27:50] Chris L. Davis: So I’m glad you mentioned that. Are there any other. Um, use cases. I know I came with with some off just off the top of my head, but are there any other use cases that you’ve been seeing? I know how it is in SAS land. You create this thing and you have an idea of what people are going to be using it and the value.

[00:28:12] Chris L. Davis: And then as users start to adopt it, you’re like, Oh, didn’t realize it could do that. I didn’t know people would be using it for that. What do you have? Some of those use cases just off top of the head.

[00:28:25] Apryl Beverly: So I had a client who told me that she’s been using it for, [00:28:30] uh, to like improve her ebooks. From a sales perspective.

[00:28:33] Apryl Beverly: So I didn’t, I never thought about ebook. Like I, um, I, myself have been using it quite frequently for grant applications.

[00:28:45] Apryl Beverly: So, um, yeah, the one that

[00:28:46] Apryl Beverly: I’m a finalist for and the one I won was actually written completely by April.

[00:28:52] Chris L. Davis: I love it.

[00:28:53] Apryl Beverly: So that part, um, I didn’t, I didn’t think about that part at first. Um, but yeah, I’m like, you know, typically the grant process is very close to the RFP process.

[00:29:05] Apryl Beverly: Like they’re almost synonymous in, in, you know, how it goes. So I was like, well, why not? So I just went question by question and answer the questions uploaded, you know, some details about the company and, and yeah, so what’s some other things, press releases. I didn’t think about that one either. Um, the thing about press releases is.

[00:29:27] Apryl Beverly: You have to tell it to write it in a standard press release format. So when the output comes, it, it makes sense. Like it’s in the actual format of a press release.

[00:29:36] Chris L. Davis: Nice. What

[00:29:37] Apryl Beverly: else? Um, I have another user. She hates writing completely. So she adds like she’ll speak or dictate, you know, what she wants it to do to Google.

[00:29:49] Apryl Beverly: She’ll upload her voice notes and then she’ll work from that. Love it. So she writes social media posts and almost everything, landing pages, opt [00:30:00] in pages. That’s how she does it. So she gets her, her thoughts. On paper. And she said, that’s been a great way to interact with April because she’s, she’s starting with something and allowing April to finish it and put it to where it needs to be.

[00:30:13] Apryl Beverly: So,

[00:30:13] Chris L. Davis: yeah, I’d say I’m probably that user, right? I can, if I had, it’s almost like if I just had a Robin next to me, right? So I didn’t have to take it all the way to the finish line. I can get it started. I always know. I may not have the phrasing and the word combination. So if I could feed that over and then get closer to the finish line faster, that’s really more of my use case.

[00:30:43] Chris L. Davis: And, and, and just in my experience with, with ChadGBT and Claude, it’s just something about that translation. I could start with an idea and by the time they’re done with it, something’s lost. You know, like I look at it and I’m like, it’s decent, right? Cause I gave it something. So it wasn’t starting from scratch, but it, it just lacked a little polish.

[00:31:03] Chris L. Davis: Um, speaking of which I wanted to ask you when you’re going question, question by question and having this conversational experience. Is April remembering that or is, is it set up to where it’s kind of like a new chat and you start from scratch or in your account, does she remember everything that you’ve told her about you?[00:31:30]

[00:31:30] Apryl Beverly: So that’s a great question. No, she does not. So it goes chat per chat. So if you’re in the same chat. So when I respond to RFPs, I do it in one chat. When I respond to grants, I do it in one chat. And that is because April has been intentionally set up. from a privacy perspective to not remember chats to not have any behind the scenes.

[00:31:51] Apryl Beverly: We don’t learn from user data at all. Um, that was intentional. I wanted the tool to be built like that. So we’re protecting the integrity and privacy and security of the users. Um, that was very important to me because I know that. Some of the things that are being shared with April could be confidential or likely confidential, and I didn’t want anything to be crossed.

[00:32:16] Apryl Beverly: So we do not learn from any of the data. And because of that, the tool does not have a memory.

[00:32:23] Apryl Beverly: Yeah. It goes

[00:32:24] Apryl Beverly: chat to chat though. So if you’re working in one chat, it will remember, let’s say you’re writing an email sequence. And you’re in one chat and she writes one email and you say, okay, write the second email.

[00:32:33] Apryl Beverly: She’ll write the second email based off the first email. But if you jump to another chat, you got to start over.

[00:32:39] Chris L. Davis: Yep. Yep. All right. Last question. And this is from the depths of the technical nerd organizer. One thing that drives me crazy with chat GPT cloud, you just name it. It’s practically impossible to keep track of all my chats.

[00:32:57] Chris L. Davis: It’s crazy. I don’t understand why, even [00:33:00] on ChatGPT’s web interface, why can’t I search? You know, like it names it what it wants to, and then I can’t search through all of the chats. Is there, do you, how do you, let me ask it like this, how do you organize your chats? So if I, let’s say I had a chat about an RFP, but since then I did a landing page, I did email copy, I did a grant, I know you said grants and RFPs are one and the same, but I just started my own, a different one for that.

[00:33:28] Chris L. Davis: I had some LinkedIn outreach going. How do I quickly and easily find the RFP chat in, uh, in April?

[00:33:36] Apryl Beverly: So we do not have a way to search, but the best way is to when you start that, start that chat, go ahead and rename it. So you know exactly what it is. This was ABC RFP. And then you scroll and see the name and go back to it.

[00:33:52] Chris L. Davis: Yep. Yep. Use your naming convention, folks. Listen, hold on. We, we’ve got, we have a podcast episode on it. Let me, let me get it to you. All of you who are new may, uh, episode number 26. So many moons ago, we talked about the importance of naming conventions. It will be your friend moving forward in pretty much every platform that you use.

[00:34:17] Chris L. Davis: April, listen, I can’t thank you enough for jumping on the podcast and telling us about your new software. My hope is that for every service provider of every [00:34:30] capacity, listening sees the value in this and does not hesitate. I think that it’s a more easy entry into AI because it’s more conversational.

[00:34:41] Chris L. Davis: Like, like I said, there’s not many times the bot has asked me questions. You know, I’m usually telling it stuff and correcting it. So to have some intelligence in there to say, okay, if this is what you need, tell me about this. And, and just the question alone, questions are valuable right now. I didn’t even realize, oh, I should know this if I’m looking to do this.

[00:35:07] Chris L. Davis: And I may not even be ready to answer that question yet. So that may, let me go back, do some research and then come back to April. Right. But if, uh, we have a listener, they, they’ve heard the story and last thing, last thing, everybody, I, I wanted to, I wanted to say this, but I didn’t want to interrupt the flow.

[00:35:25] Chris L. Davis: Um, that you were in April, did you hear her background? This is over 20 years of experience. She’s a natural word lover. OK, she’s done. She’s written RFP. She’s got RFP. She’s written grants. She’s got grants. I don’t know who else. You would want to trust with your words for your business. If you’re trying to make a pitch, you’re trying to respond to an inquiry or make an offer.

[00:35:56] Chris L. Davis: This is her brain emulated for your use. [00:36:00] So I think that is extremely important than just jumping in and talking about all the features is understanding. The brain that you’re tapping into just, just for the sake, no number, no hard number. Give us a ballpark. If somebody were to say, Hey, April, um, I see you got your tool, but I want you.

[00:36:21] Chris L. Davis: I want to hire you to sit down with me and craft out my messaging, my offer, my da, da, da, da, da, da. I’m gonna make it easy. Yes or no. Are, is that even possible for one? Are you even available for that? And two is, is that even realistic under six figures?

[00:36:43] Apryl Beverly: It is not possible right now, but it is very unrealistic under six figures.

[00:36:49] Apryl Beverly: Yeah,

[00:36:50] Chris L. Davis: right, right. And I like to say these things. She’s an expert copywriter. Everyone. I just like to set the table sometimes because I think that technology does a really poor job with maintaining the value of the output that you get from it. Right. If to sit down with a copywriter and have them ask you the right questions to get your messaging on point.

[00:37:14] Chris L. Davis: There’s no greater gift that you can ask for going to the marketplace than messaging that resonates with your audience. Cause without it, you, there’s no communication, right? You, you can’t even get started. So I think for somebody to get access and tap into your brain in [00:37:30] this magnitude is it, it really shows your heart to help.

[00:37:34] Chris L. Davis: And to, to, to help at scale. Right? So, so enough. Okay, Chris, you’re, you’re really, you’re really pumping this up. Are you getting paid for this? I am not getting paid for this, everybody. I’m just excited when I see a new tool that’s utility is so high based on some of the frustrations that I’ve either experienced myself.

[00:37:56] Chris L. Davis: Or I’ve seen others experience in the marketplace. Um, so April, everybody’s been listening. They’re like, okay, just tell us where can they go? Where can they go to get access? Is there a free trial? What are the next steps for those listeners that have been ready to use April 20 minutes ago? As we were talking through this.

[00:38:15] Apryl Beverly: Yes. You can get a free trial by going to chat with a I P R O that’s chat with April dot AI

[00:38:26] Chris L. Davis: chat with April dot AI. Don’t worry about everybody. The link is already in the description, wherever podcast, just click on it. Get your free trial and give it a test run. I think that’s the best thing you can do with anything.

[00:38:41] Chris L. Davis: If somebody is saying something half, halfway resonating, that halfway resonates with you, just try it out. Try it out. Try to prove them wrong. I like to take that angle and you may be pleasantly surprised. So April, again, thank you so much for jumping on the podcast. This has been great, uh, [00:39:00] best of wishes to you and your continued success that and much, much more.

[00:39:05] Chris L. Davis: I, I hope that. The users and you listening and the feedback that you get and just your. intellect in itself, uh, sees opportunities that you never could have even imagined were, were, were opportunities. And as the AI space evolves, it’s just so interesting as I find myself on the sideline with automation, just kind of looking at the AI game, like, Oh, okay.

[00:39:28] Chris L. Davis: I think I could jump in here. Right. So just to see the two worlds, uh, blend in and evolve has been great. So, um, greatly appreciate it.

[00:39:39] Apryl Beverly: Thank you so much. Thank you. This has been awesome. Thank you, Chris.

[00:39:42] Chris L. Davis: Yes, yes, no problem. Listeners, thank you for your time today listening and tuning into this episode. As always, until next time I see you online, automate responsibly, my friends.