Pinterest Marketing Strategies for Beginners feat. Precious Rodgers

Narrator 0:00
You’re listening to the off systems go podcast, the show that teaches you everything you need to know to put your business on autopilot. Learn how to deploy automated marketing and sale systems in your business the right way with your host, the professor of automation himself and founder of automation bridge, Chris Davis

Chris Davis 0:31
All right, welcome. Welcome everybody to another episode of The all systems go podcast where we invite startup founders and digital marketers, to discuss strategies and software’s to build automated marketing and sales systems at scale. I’m your host, Chris L. Davis, the founder here at automation bridge. And today I have precious Rogers as a guest, and she is a Pinterest marketing expert and ad specialist. I did say Pinterest everyone I know you probably saw the title of this podcast. But yes, she has a Pinterest marketing expert. She’s the CEO of the pinning oasis. It’s a boutique Pinterest marketing agency that helps ecommerce shop owners, online coaches, service providers and content creators to pimp Pinterest to drive more people in profit to their business with and without Pinterest ads. Alright, so she’s not giving out high energy when she’s not I should say giving a high energy and good laughs or sunshine vibes. You can find her sipping her favorite drink of the day. Dancing around for fun are watching her latest Netflix, binge. Precious. Welcome to the podcast to help us understand. How do we leverage Pinterest for a profit?

Precious Rodgers 1:51
Yes, yes. Thank you for having me. I’m happy to be here.

Chris Davis 1:56
Great, great. Great. So before we jump into it, let’s get it. Let’s just put it on the table. Pinterest is the underdog. And I’m gonna play that the devil’s advocate to everything that you say. And I’m going to start it off by saying Pinterest can’t work. It can’t work for me Precious.

Precious Rodgers 2:14
started off really strong.

Chris Davis 2:17
Right, so So before we jump into it, give us a little bit about your background. And how did you find yourself? As a Pinterest specialist? Did you always kind of like have this notion that you would like to get into marketing and advertising is something that you stumbled upon? What did your What did your journey look like?

Precious Rodgers 2:36
Oh, my God, I definitely stumbled upon it. Like this is not where you left off. I hate those questions like where do you see yourself in five years or 10 years because every time I felt like it’s never where I see myself like so now I just like I will see where I get there. Because I actually went to school for it. I’ve amassed a bachelor’s and a master’s in Information Technology. My dream job was to work for Google and be an app developer. Wow. And, you know, things just change. I actually lived abroad for three years in South Korea as an English teacher. And when I moved back in 2018, I was still thinking I wanted to work for Google. And that really quickly changed because I also wanted to still travel more. And I didn’t want to be tied down the whole idea of like a nine to five for two weeks vacation just didn’t seem right to me anymore. And I heard about being a virtual assistant. And I was like, well I can be a VA I can travel I can do admin stuff. And that’s kind of how I got started but I quickly realized I do not like admin but um my first my very first client she was an Instagram influencer and also had an online business. And so she knew that Pinterest was her second traffic driver to her blog and she was like, I really want to kind of hone in on this. Can you help me? I’m a VA so I say yes to everything. And it really is what catapulted my entire career. I realized that I really enjoyed what I was learning about Pinterest I love that it was the underdog because I’m always rooting for the underdog. Yeah, and once I was able to see that this is a platform that can be used in a way that people do not see it as you know, because we’re so used to what we bought we know about Pinterest but things have completely changed in 2022 and beyond and to how you use these different platforms just like you know, your as people who believe Instagram is still this place where you put your photos and like your life and things that happened in your life but there’s a whole other side of it that we know of where it’s all about marketing and your business so people don’t see that sign if you don’t use it and so I thought this the same way for Pinterest.

Chris Davis 4:49
Yeah, and I love the angle here because as much of a devil’s advocate as I’m gonna attempt to play. You always it’s there’s this Blue Ocean effect to it right? What everybody’s looking at YouTube, Facebook, Instagram, Twitter, LinkedIn, you’ve got this platform that’s showing promise. And hopefully today, the listeners can see that promise and and actually take advantage of it. So let’s, let’s, let’s start. I don’t I don’t know if I want to say from the top from the bottom, because I’m not, I am not a Pinterest person. I’ve used it a couple of times, which is why I was so excited for you to get on this call. But if if you were to, if you were to summarize the opportunity of Pinterest, what would you say? Because I know natively for me, I’ve gone there strictly for visual, right? There’s something I want to look at. I know you can do pins and boards and all of this stuff that gets overwhelming. But just before we recorded this podcast, my daughter asked me because I have all of their devices on on lock. Can I ask them some time on Pinterest to go look up nail designs? So it was just like, wait a minute, is this just Pinterest day? Only or Pinterest any of its with today, you want to look at pictures? today? I’m recording a podcast on Pinterest. So start from the bottom. That’s what I’ll say start from the bottom. Somebody who’s not familiar with it. They’re like, Oh, I didn’t even know that was a platform. How would you explain the platform and the opportunity it provides for entrepreneurs and small business owners?

Precious Rodgers 6:25
Yeah, so kind of just going back to what you just said about your daughter like she’s going there for inspiration, like Pinterest is a tool to help you find your solution to something and to also inspire you. So a lot of times when we are using Pinterest, we are going there because either we know that we’re searching for something, or some people just go there to scroll and they find inspiration from something. But like even if you’re going to look up nails that can lead to you getting on someone’s like Shopify or Etsy shop or whatever it is because now you know buying press on nails is a new thing. And then now you got to purchase from someone who found you on Pinterest. So Pinterest is a really great place for if you’re looking to feed the top of your funnel. And I love how you call it like a profit path. So it’s half of your profit. It’s a really good place for that. So people on Pinterest are coming there to look for something. And if you have a solution for them, they can maybe find you there. So it’s really good to get new people into your funnels and new people aware of who you are, what you do your content, your your services, your product, whatever it is.

Chris Davis 7:29
All right, so So let’s let’s get into some tactics because I can feel it. I can feel the digital marketers. They’re out there like, Okay, well, how do I use it? I don’t what do I do? You know? What would you? Let’s keep it basic. You know, I want you to hold my hand through this Precious. What does that profit pathway look like? On Pinterest? Is it click on a image go to a landing page? Do you take them somewhere else? Like, what is that ideal flow for a platform like Pinterest?

Precious Rodgers 8:01
Yeah, it depends on your goal. So if your goal is to build your email list, then I always recommend that you send someone directly to that landing page. You know, sometimes you want to send them directly to our website or a blog, which is okay. But people can get distracted. If I want to build my email list, I want to make sure that I’m sending you directly to my landing page, that’s going to make it easy yes, for you. Even when I have my clients, then there are people to their landing pages. I’m like, make sure there’s no other way. Like there’s no navigation bars, all you can do on this page is sign up for my email list. Like that’s all you can do. Or go back to Pinterest, you can’t go to the blog you can’t see I don’t even care, you know, like they like to put like maybe their logo or something like that you have to understand people from Pinterest do not care who you are, they care about the content, they will find out who you are once they get on your email list. So if you’re trying to grow your email list, you will send them to your landing page. If you’re trying to sell products, you can send them directly to the product. But I also encourage them to have something like a blog or something where they can send people there to get even more information. Because pinners can be in a place where they are planning things as well. So they’re still learning they’re not they might not be ready to buy they’re going to save the pin to come back to later so you still want to kind of build that awareness with them.

Chris Davis 9:17
That’s very that’s very interesting. I love your point of the of course no navigation people listen if you’re a digital marketer and you’re still allowing a navigation on a landing page, stop it, okay that

Precious Rodgers 9:33
they get into the mindset of like, well, if they don’t get this they can fight. Yeah, no, that’s not what you want

Chris Davis 9:39
is just confusing. So for the CEOs listening, if you have that digital marketer that’s building out landing pages with for navigation at the top. I’m not saying get rid of them, but I’m saying that you should question their strategic knowledge around conversions online. How about that? That’s a nice i

Precious Rodgers 9:58
like that. Like I really can Keep it, you know, you can’t do anything else on this page, but get this information. And I would say also, when you are sending people to your landing pages from Pinterest, you have to keep in mind that you’re sending people who do not know you. So I’ve had people come to me, and they’re like, well, these are the these pages work on Instagram. And I’m like, Well, usually they’re probably following you on Instagram, maybe you are talking about on your stories or in your caption, so they know more about it. So if you just send them to a page with just like a sign up and a picture of what it is, whatever it is, they might not sign up, because there’s not enough information there. For someone who’s cold to you who do not who does not know you. Whereas on Instagram, they might be warm to you. So it’s easy, yes, to quickly sign up for something because they don’t care what’s on the page, they already read something on your, your caption or something like that. So always keeping that in mind. Is that the type of traffic that is coming from Pinterest?

Chris Davis 10:53
Yeah, yeah, that’s good. That’s good. And another thing that you mentioned was the logo, saying that, you know, it’s not as important because they don’t necessarily know you yet. I think that’s a that’s a big statement from people who maybe do other forms of advertising or get a little more organic traffic of warm, you know, warm audiences. People love logos. Whatever reason, I get it, branding, positioning, you know, all of that stuff, I get it. But there are times as we’re discussing here, where you don’t need it. And it’s okay, it’s okay to send right page. And the focus be the thing that they clicked on. Give them more information about that thing. Give them a reason to say yes, get their email and then follow up. So all right, let’s keep going down this one of my favorite pages of any type of online process, profit pathway, sales funnel, whatever you guys want to call it. Is the thank you page. Are you seeing a different usage in my now that I’ve got traffic coming on Pinterest? So now Okay, I’m getting my bearings. Let me say this precious, let me let’s use this example, as we go through it. I’ve got a current landing page that’s working well, for organic traffic. I’m not paid advertising yet organic traffic, I posted on YouTube, maybe I post on Twitter, and both of them are driving to this page. And I’ve got that entire pathway built out. Could I change my source of traffic to Pinterest and expect the same results? Or Should my thank you page be a little more optimized for something else? Or would it work either

Precious Rodgers 12:31
way? What what is on the thank you page? Is it just like a regular like thank you for opting in. I mean, I always suggest for depending on the goal, and depending on what you have in like your services, or your um, like your product suite, or whatever it is. I like on my thank you page, I have what I call it a tripwire what many people call a tripwire. So it’s like a low ticket offer. Because right then in there, I want to give you an option to purchase something from me. And that way, once you know you’ve purchased something from me, I know like you are really interested in you know, Pinterest, not necessarily but it gives me a little bit more hope as we go down the line, especially whether it’s organic or paid, you know, as if I’m running paid ads, that’s a way for me to get a little bit of my ad spend back because I’m you know, I’m paying for emails. And if I’m doing organic, it’s just a good way to get a good sell. And then if not, I will have something on there that is kind of telling them what they can do next, or what they can expect from me next. So not necessarily, but I like to do that. So because once again, you’re still kind of in the introduction phase to them, you’re building that know like and trust with them right away.

Chris Davis 13:40
Absolutely. Absolutely. So for me, I’m thinking of I’m putting this thing in context. On Pinterest looking for what would I look for on Pinterest, maybe some? I would look.

Precious Rodgers 13:57
Really, really I’ve heard of real estate agents who do really well on Pinterest as well. It’s because you got to think we’re in a new time where the way people market things is different. Like you know, I follow people on Instagram who do like a lot of reels and stuff about their the homes that they have. Those can also be used on Pinterest. I’ve know a lot of people go on Pinterest to look for, you know, homes and inspiration and things like that for what they’re looking for. So you can definitely use it in that way. And I wanted to quickly add also on your thank you page, I would add I’m thinking about what you what how you nurture your audience. So if you’re someone who is like well, I have a Facebook group, and that’s where I nurture people a lot. That will be on your thank you page because you want them to join your thing, your Facebook group, or maybe it’s Instagram so it could be follow me on Instagram. So this is if you don’t have like a low ticket product or something. Let them know that next step which is where you best like nurture them at because that’s what you want to do next in your funnel.

Chris Davis 14:55
Yeah, and then nurture should be one step closer they should feel like they’re One step closer to you, your brand, the promise, whatever, however you’re

Precious Rodgers 15:05
building that, that understanding of them understanding who you are and knowing you now, because before they got on this page, they didn’t care about who you were.

Chris Davis 15:13
Yeah, yeah, absolutely. All right. So, so So all my digital marketers, you see, a funnel is a funnel is a funnel, right? Doesn’t matter if it’s youtube well, it matters. But the basic elements are there, what we start to talk about are the mechanics. Right? The mechanics do change. So let me shift gears really quick. Oh, by the way, I love your ecommerce tip, though, where you say drive them, you could drive them to the cart, drive them to a blog page. Yeah. Content page.

Precious Rodgers 15:43
Yeah, they kind of forget, you know, we think oh, well, I don’t want to write a blog or anything like that. But you can be very strategic about how you do a blog. So say, for instance, I had a client who sold um, vegan soaps, I said, you can make a post that say, five, five skincare products, five vegan skincare products. And you can list out your soaps in that that post. So that way, they’re getting information about your different types of soaps that you have and, and she had other products as well. And it doesn’t have to be other people’s products. But if you do have someone or you have maybe like an affiliate link or something like that, where it’s something that’s not competing with yours, you can talk about that as well or, you know, five ways to practice self care. And one of them could be talking about using like your products and things like that. So thinking about a way that you can do it, that doesn’t take up too much time. But it still allows you to highlight your products in a different way.

Chris Davis 16:33
Absolutely. And creativity is required always. What I like what I’m hearing and tell me if I’m wrong, I’m trying to be a devil’s advocate. But now you’ve turned me into. I’m transitioning because I can see it now. So press is telling me if I’m wrong. One of the differences from Pinterest and Instagram haven’t confirmed it, it just feels like it is based on how you’re talking is that each pin could have a different URL. Whereas on Instagram, you get you got one link tree if you want to have multiple, but it’s always linked in the bio, are you telling me on Pinterest, every picture that I have, or PIN or whatever they’re called, could have a URL and go to a different piece of content differently? Or something like

Precious Rodgers 17:17
that. Yeah, so every pin that you post, if it’s a static pin or a video pin, because there are different pin types to not overwhelm everyone, but the static and the video pins, which are the static pins are what most people are very accustomed to. They’ve been around since the very beginning. All those have their own specific link that you can link to someone specifically, I do recommend it being your website because Pinterest is going to prioritize that because that way they know you’re not just sending people to someplace that’s not safe, or spammy or things like that.

Chris Davis 17:46
Interesting. So there’s video on Pinterest. Listen, anybody.

Precious Rodgers 17:51
And there’s also idea. There’s so much they’re like me, you’re saying you use Pinterest like five years ago, I was thinking oh my god pinterest has changed.

Chris Davis 18:05
Okay, so we got to shift gears, we got to shift gears because somebody else is feeling bad too, that they didn’t know video was on was on pinterest should assume no, right? Let’s talk about the creator, the marketer? What type of content should I be creating? Am I creating memes? Am I creating stock imagery? Is it all based on my strategy? What are you seeing? That’s that’s highly effective on Pinterest in terms of imagery and video or whatnot? Media?

Precious Rodgers 18:32
Yeah, when it comes to your actual pin images, it should relate to your content. And you should think about what will get people to click. So if I have something for myself, it’s like if I just say like Pinterest marketing to that’s not convincing enough to make someone actually wants to click and go to, you know, whether it’s my blog posts on my landing page, I want to be more like, you know, five ways to improve your Pinterest marketing strategy overnight or something like that. That will get them to be like, Oh, well let me click and see what they’re talking about. So it’s really important to think about that when you are building out your pin image strategy. And then as far as like, there’s the idea pin side of things that I was talking about. And that is where you can use a lot of like your short form video content. But you want to make sure it’s valuable to people on Pinterest. So is it going to be bringing them value? Is it going to inspire them? Is it going to help them with a solution? Like if it’s just you dancing and pointing and talking about your breakfast? That’s not really something that’s going to be something that someone is looking for on Pinterest, whereas you know that maybe that that’s on your Instagram story? They care about that? Because now they’re following you, they care more about you. But on Pinterest, like I said, it’s really about the content, the value that you’re bringing. So that’s what you want to think about when you are building out your pin images.

Chris Davis 19:48
Yeah, and I think that what you’re what you’re really talking about is the difference of intent. Right? A lot of times people go to Facebook, tik tok Instagram for some form of entertainment. Have some form of hey, what’s going on in the world or, you know, whatever the case may be. Some people even go to Instagram to learn, I have learned that people go, and they don’t go to Google, I will go to Google, but they’ll go on Instagram search stuff, so I get it. But Pinterest does not have that entertainment factor per se, to the point where, if I’m on Pinterest, I’m looking for something. Right? You can trust that I’m here with intent. I cant always trust your intent on Instagram on Tik Tok, I don’t, I hope it’s to find something that I have a video to answer. But with Pinterest, it’s you can trust that the intent is I logged into here to go find something

Precious Rodgers 20:45
right you You’re there to discover something. Like I said, even if I’m going there just to scroll. The thing is when you log into Pinterest, your home feed or your smart feed is curated to your last few searches. So if I’ve been searching for recipes, like chocolate cake recipes, when I log back in, I’m going to still see a lot of chocolate cake recipes. I’m going to see it mixed in with whatever other things I’ve been searching for. So like my feed is curated to what I’ve been searching for. So even if I’m just scrolling, I’m probably going to be inspired by something that I wasn’t exact, maybe looking for. Same thing for like marketing. If I’ve been looking for marketing tips, I might be scrolling and now I see something about like how to, you know, grow my tiktok following on my Pinterest following. And maybe I didn’t know I was looking for that. But now I’m inspired to click on it and learn like oh, yeah, I can use some tips for you know, Pinterest or tick tock or whatever it is. So yeah, the intent is definitely different. Okay, so

Chris Davis 21:37
now now that I know that tick, was gonna say tiktok Pinterest is going to curate my personal fee based on what I’ve searched for, as a creator as a marketer who wants to use this platform now to get more visibility in my looking, how do I need to be optimizing my text under my pins? If for keywords? Or how does that go? How does Pinterest know that hey, this person searched this, you do this, let me put this in their in their feed next time they come back and search for it.

Precious Rodgers 22:08
Yes, I was waiting for us to get here. Keywords are a major key when it comes to Pinterest. Remember that is a search engine. So when you are pinning your content to Pinterest, the only way that it can be optimized and index is by you using the correct keywords that people are searching for. So if you haven’t keyword your content correctly, then I can’t find it because it’s not keyword it. The only caveat to that is if you are in a field that the picture can be optimized. So like Pinterest can read everything on your pin. So if I was to have like a chocolate cake, maybe I want to talk about cake. This is second time. If I have a chocolate cake on the pin image, Pinterest can read that and they can optimize it with cake or something like that. So if it’s something like that, they can, you know, they can maybe pick up on what you’re trying to talk about on this pin. But if it’s like for me marketing, there’s really no pictures that really describe marketing. Usually I’ll use like desk overlays or like keyboards, keyboards or something like that. But really, it’s my text that’s going to get Pinterest to the attention to make sure they are indexing it correctly.

Chris Davis 23:18
Okay. And I know one of the strategies on Facebook, I don’t know if this is still applicable. But there was a time where they were they were instructed actually, I do think this is still applicable. They were saying you want your pictures to look like they’re in there a picture from the viewers friend list. Instead of like these perfect stock images. They even ran tests where they found that a video shot on your cell phone were more highly viewed than the perfect well put together ones. I can see that. But on Pinterest, do you see that? Is there a case to be made where maybe you want to go stock imagery or more professional on Pinterest? Or is it more natural in the flow that people like to see there.

Precious Rodgers 24:06
So I would say the difference is that you don’t want to include too much they say don’t include too many like faces and things like that. Because once again, people don’t know you, they don’t care about you. So like on Facebook, if I’m scrolling, I see someone who looks familiar. Oh, it’s like a friend or something like that. Whereas on Pinterest once again, I’m not there for this I don’t care about like on the static images is like put more so either like it can be like a person where you’re kind of cutting off their face or something like that because it’s really about what the text is going to say what the content is going to say. I would say the caveat is like if you’re showing off like you know clothing or something more like as natural like habitat or something like that will be what I would say like if you have a candle showed a candle like on like a bookshelf or on a in table like where I can see it myself. So that way I’ll be more interested in that click than just like a candle By itself,

Chris Davis 25:01
I got it, it makes sense. And then for for the process of measuring the performance of my page, do I get metrics? Does this Pinterest give me metrics, impressions and clicks by pin? And is it just kind of like a black box and I have to cross my fingers and hope everything is working? What kind of insight does this platform give me?

Precious Rodgers 25:22
Now that’s gonna give you all the information on the back end. So you’ll be able to see like your impressions, your outbound clicks, your pin clicks, click through rates, engagement rates, um, there’s, there’s a lot of stuff in the back end, that you can look at, to kind of see people who are saving it to their boards and things like that. So you’re getting a lot of information, so that you can take that information and determine like, the type of content that people are really interacting with on Pinterest. So if you’re seeing like, for me, I noticed that my my posts about any strategy type of content that gets more clicks than anything else, because people are always looking for strategy tips. So that encourages me to create more content around strategy, so that I can send people that to those blog posts, or if I have like a freebie or something like that I can send people there as well. So it really gives you that ability to look at what is and isn’t working.

Chris Davis 26:16
Yeah, that’s a that’s a good one. I would imagine. If you were on the back end, and you saw that a particular pin had been added to someone’s board, more than the rest, you can probably glean from that, that that’s content that’s really resonating. And the beautiful thing about all these platforms, precious is that usually an indicator on one can be leveraged on another.

Precious Rodgers 26:41
Yeah, it definitely can be you can kind of, and I always tell people this when I am, like I say I call it Pinterest worthy content. So I will say when I’m sitting down to plan out my content, I’m making sure that the content that I’m creating one I can share, I can create a pin for it to drive traffic to from Pinterest. But I want to make it easy for myself, is it something that I can make a you know, I make a lot of video content. So I’ve got video gonna be something that people can be searching for YouTube isn’t going to be something I could pull content from for reals and tiktoks. Like, I want to make it easier for myself when I’m creating content. So that I know that I can use it across multiple platforms in a way that works for each of the platforms, because there is strategy behind every platform. And what works for one might not work for all of them. But yeah, they definitely are can work together.

Chris Davis 27:26
Yeah, so let me rewind, and just clarify, because I realize we’ve thrown out some terms and people may not be familiar with it. We’ve got pins, static pins, boards, and video I can’t remember just go through.

Precious Rodgers 27:46
So pin images are what you would normally see on Pinterest, when you log in, these are what you will design or create to pin your content. So they’re called pin images. And then there are different types of pin images. So they are static pins, which are just a image of static image, video pins, they have some kind of moving feature to them, they could be an actual, they’re just an mp4. mp4. So they can have something that’s just like an arrow pointing or it can be an actual video. And then there can also be carousel pin. So there are multiple pins on one pin, so like a carousel post on Instagram. But you can link to different places for each of the pins. So which is really cool. And then idea pins. This is the only one that does not leak to someplace specifically like you cannot add a link to it because the purpose of them is to inspire and give value on the platform. The only caveat is if you are a product seller and you’re verified, you can link your products. Or if you have affiliate, you can link your affiliates.

Chris Davis 28:51
Okay, I got it. No, no, how would I know what an idea pin is with respect to a regular one.

Precious Rodgers 28:57
Right now if you go on Pinterest that you’re going to see a lot of because there is the newest feature. They were released not too long while they were released last year. And so they push them a lot more just like any new feature or any platform. But idea pins you will usually see like at the top, on the right hand side, I believe it is like a little box that will give a number and the number is how many slides or pages is on the idea pen. So that can be up to 20 pages. And so you might see like one or you might see eight which means there’s eight different slots that you can go through. So people can be able to maybe give a lot of they could do a video maybe like slice it up so that it’s not just one long video or video and static images. So it’s good to like tell a story.

Chris Davis 29:41
Yeah, yeah, yeah, I think it’d be comparable to, you know, like reels or shorts. I think YouTube calls them but it’s content that you consume on the platform and doesn’t take you anywhere else. Yeah, so make the platform more sticky. And of course Horse, we should know that platforms love when you have content that keep people on the platform, and they’ll probably start to index your other pins and everything else when someone starts searching. So yeah,

Precious Rodgers 30:11
so it’s, it’s a good balance for them, because they’re like we’re giving people, you know, information while they’re on the platform. So that helps, of course, with their side of their business. But then they’re all also keeping like their static pins and, and video pins that link to wherever you want them to go. So it’s a good mix for Pinterest. And it’s a good mix for you as well, because everything is, you know, people when it first came out, they were like, well, I don’t want to do this, because, you know, we can’t link to anywhere, because that’s what we’re so used to is linking to wherever we want to go. But it’s like, there’s still a way to build your funnel out by introducing people to you from a video or short form video, short form content, and things like that, and then encouraging them to follow you after they watch it or something like that. So there’s still ways to make it work. Yeah. All right.

Chris Davis 30:57
So I feel like I have a decent understanding of of this platform, the opportunity given I’m a marketer, there’s some strategies over here that I know I can use on Pinterest as well. For the listener, who is inspired, perhaps this was the podcast that they’ve been waiting on. Just like, oh, I believe Pinterest. So what would you give them as like their starter steps with, with getting getting acclimated with Pinterest to start to see some results? We’re not trying to get rich overnight. We’re not trying to build a million followers or so if there’s followers on Pinterest. What are the steps they can take now and keep doing to truly start to have a presence on the platform? What would you recommend them get started with?

Precious Rodgers 31:49
So I’m glad you mentioned the the overnight because Pinterest is a platform that is going we call it like it’s a slow burn. And as a search engine, this is not something that’s going to work overnight. Everything when it comes to marketing will not work overnight. And this is something that’s going to help sustain your business because people can find your content on Pinterest for years to come because it is a search engine. So it’s not going anywhere, unless you delete it off your your website or something. So always keep that in mind is that it’s going to take a lot more time than you know you posting an image on another platform. But to start, I would suggest that you go research your audience on Pinterest, see what other people in your industry are posting on Pinterest, see if your content actually aligns there and it makes sense. And then you want to start doing your keyword research because that is a biggest like one of the biggest parts of it. And then you want to start thinking through how your your Pinterest marketing funnel can look. So it’s usually someone clicks on a pin, they go to maybe your landing page or blog post your products. And then you need to know what’s going to happen after they do that stuff. So how are you going to nurture them? How are you going to keep them aware of who you are so that you can actually turn pinners to profit?

Chris Davis 33:04
Yeah, it sounds like, for me listening to what you’re saying. One of the things that I would do is set aside some time and I wouldn’t try to do it all in one day. Maybe it’s 3030 minutes a day or so. And I’ll be looking for people in my industry and some out how are they using it? What kind of images are they creating? When I click what happens? Right? What page do they go to? Okay, this is an interesting page when I opt in what happens, right? We do a lot of reverse engineering. Yeah, we you don’t know how it’s working in their business. It’s all a facade for all we know, right? Everything looks good when you’re window shopping. But you can at least get a feel for the platform. Right? You’re not necessarily looking for this will work. This does work. Can’t label it as good or bad. Right? We can assess that. Okay, this is how they’re using it, and then start to put some stuff out.

Precious Rodgers 34:00
Right, because kinda like how you mentioned in the beginning, he was like pinterest won’t work for me. I actually get that a lot. And I’m like, Have you actually gone on Pinterest and see what other people in your industry are doing and see if it’s working for them? Because people love to say that. I mean, they said about all platforms. I’m like, we are not all here. It’s working for somebody. At least one person is working for somebody. So I know people it’s definitely working for Pinterest. Like I found one of my coaches via Pinterest. And funny. I mean, she’s a Pinterest. I’m one of my pitches, mentors, but like even me realizing when I was in her funnel, I didn’t know that at that point in time because I didn’t know much about funnels, but looking back I see how it works and when you’re able to see that you can see how other people can use it. Because it definitely can work for a lot more industries and people give it credit for is understanding how you can make it work for you.

Chris Davis 34:52
Yeah, and I think it’s worth a try. Again, you never know some some people they’re there. thing is YouTube, some Facebook, some Pinterest, some Twitter, whatever the case is, I hope you heard something today that you can put in practice, or have someone in your team put in practice. Can we can we say for at least the next 30 to 90 days precious, right? And then yeah, then you

Precious Rodgers 35:16
got to start, if you’re going to start marketing your business on Pinterest, you want to give it three to six months. Yeah, because of the fact that it is a search engine, it’s not going to work overnight. Pinterest has to index like your content, they have to see that you’re being consistent. So they know the type of content you’re putting out there. Just take it a day at a time. At the same time. Don’t overwhelm yourself, don’t try to do too much too soon, just one day at a time. Even if it’s like one a new pin a day to your content, that’s better than nothing. Do not send it to the same URL every single day, though, if you only have one piece of content. Pinterest might not be for you. Organically if you if you’re running ads that differently, but um, you want to send it to different pieces of content? Because that way it doesn’t look spammy. If you’re just sending it to like the same. I don’t know. landing page for the free offer every single day and Pinterest gonna be like, you’re not using it incorrectly.

Chris Davis 36:15
Yeah, yeah. All right. Well, great. So I would imagine precious you didn’t just come here to to bless us with this Pinterest knowledge, but you perhaps have a resource? Or is there something that people can connect with you on and get started themselves to help them go? Where can they find you? Where Where can they connect with you?

Precious Rodgers 36:35
Yeah, so I have what I call my pitches, profit builder. So this is a free resource. And it is a lux checklist. So it’s going to help you know the step by step process of my what I call my baddie framework, because I’m a Pinterest badass, so you can get all the steps that it takes to go from take pins from Pinterest to profit. So that is definitely something that we will make sure that it’s linked to. And then I am press Rodger. So P R E S, H, I’m like how do I spell my name? P R E S, H, r o d, g e r s across all platforms. So that is Pinterest, Instagram, as well as tick tock.

Chris Davis 37:16
Great, great. Well, we’ll have all of those links in the show note. Precious, thank you so much for coming on. And again, helping us wrap our minds around Pinterest for those of you who are experts. Thank you for bearing with us. Okay, but yes, thank you again, precious. I really appreciate it.

Precious Rodgers 37:35
Thank you for having me.

Chris Davis 37:36
All right. Great. I’ll see you online. Thank you for tuning in to this episode of The all systems go podcast. If you enjoyed it, make sure that you’re subscribed at the time of recording the all systems go podcast is free to subscribe to, and it can be found in Apple podcast, Google podcasts, YouTube, or wherever you get your podcasts new episodes are released every Thursday, so make sure you’re subscribed so that you don’t miss out on while you’re at it. Please leave us a five star rating and review to show some love but also to help future listeners more easily find the podcast so they can experience the value of goodness as well. We’ve compiled all resources mentioned on the podcast, as well as other resources that are extremely valuable and effective at helping you grow your marketing automation skills quickly. And you can access them all at allsystemsgopodcast.com Thanks again for listening. And until next time, I see you online. Automate responsibly, my friends

Narrator 0:00
You’re listening to the off systems go podcast, the show that teaches you everything you need to know to put your business on autopilot. Learn how to deploy automated marketing and sale systems in your business the right way with your host, the professor of automation himself and founder of automation bridge, Chris Davis

Chris Davis 0:31
All right, welcome. Welcome everybody to another episode of The all systems go podcast where we invite startup founders and digital marketers, to discuss strategies and software’s to build automated marketing and sales systems at scale. I’m your host, Chris L. Davis, the founder here at automation bridge. And today I have precious Rogers as a guest, and she is a Pinterest marketing expert and ad specialist. I did say Pinterest everyone I know you probably saw the title of this podcast. But yes, she has a Pinterest marketing expert. She’s the CEO of the pinning oasis. It’s a boutique Pinterest marketing agency that helps ecommerce shop owners, online coaches, service providers and content creators to pimp Pinterest to drive more people in profit to their business with and without Pinterest ads. Alright, so she’s not giving out high energy when she’s not I should say giving a high energy and good laughs or sunshine vibes. You can find her sipping her favorite drink of the day. Dancing around for fun are watching her latest Netflix, binge. Precious. Welcome to the podcast to help us understand. How do we leverage Pinterest for a profit?

Precious Rodgers 1:51
Yes, yes. Thank you for having me. I’m happy to be here.

Chris Davis 1:56
Great, great. Great. So before we jump into it, let’s get it. Let’s just put it on the table. Pinterest is the underdog. And I’m gonna play that the devil’s advocate to everything that you say. And I’m going to start it off by saying Pinterest can’t work. It can’t work for me Precious.

Precious Rodgers 2:14
started off really strong.

Chris Davis 2:17
Right, so So before we jump into it, give us a little bit about your background. And how did you find yourself? As a Pinterest specialist? Did you always kind of like have this notion that you would like to get into marketing and advertising is something that you stumbled upon? What did your What did your journey look like?

Precious Rodgers 2:36
Oh, my God, I definitely stumbled upon it. Like this is not where you left off. I hate those questions like where do you see yourself in five years or 10 years because every time I felt like it’s never where I see myself like so now I just like I will see where I get there. Because I actually went to school for it. I’ve amassed a bachelor’s and a master’s in Information Technology. My dream job was to work for Google and be an app developer. Wow. And, you know, things just change. I actually lived abroad for three years in South Korea as an English teacher. And when I moved back in 2018, I was still thinking I wanted to work for Google. And that really quickly changed because I also wanted to still travel more. And I didn’t want to be tied down the whole idea of like a nine to five for two weeks vacation just didn’t seem right to me anymore. And I heard about being a virtual assistant. And I was like, well I can be a VA I can travel I can do admin stuff. And that’s kind of how I got started but I quickly realized I do not like admin but um my first my very first client she was an Instagram influencer and also had an online business. And so she knew that Pinterest was her second traffic driver to her blog and she was like, I really want to kind of hone in on this. Can you help me? I’m a VA so I say yes to everything. And it really is what catapulted my entire career. I realized that I really enjoyed what I was learning about Pinterest I love that it was the underdog because I’m always rooting for the underdog. Yeah, and once I was able to see that this is a platform that can be used in a way that people do not see it as you know, because we’re so used to what we bought we know about Pinterest but things have completely changed in 2022 and beyond and to how you use these different platforms just like you know, your as people who believe Instagram is still this place where you put your photos and like your life and things that happened in your life but there’s a whole other side of it that we know of where it’s all about marketing and your business so people don’t see that sign if you don’t use it and so I thought this the same way for Pinterest.

Chris Davis 4:49
Yeah, and I love the angle here because as much of a devil’s advocate as I’m gonna attempt to play. You always it’s there’s this Blue Ocean effect to it right? What everybody’s looking at YouTube, Facebook, Instagram, Twitter, LinkedIn, you’ve got this platform that’s showing promise. And hopefully today, the listeners can see that promise and and actually take advantage of it. So let’s, let’s, let’s start. I don’t I don’t know if I want to say from the top from the bottom, because I’m not, I am not a Pinterest person. I’ve used it a couple of times, which is why I was so excited for you to get on this call. But if if you were to, if you were to summarize the opportunity of Pinterest, what would you say? Because I know natively for me, I’ve gone there strictly for visual, right? There’s something I want to look at. I know you can do pins and boards and all of this stuff that gets overwhelming. But just before we recorded this podcast, my daughter asked me because I have all of their devices on on lock. Can I ask them some time on Pinterest to go look up nail designs? So it was just like, wait a minute, is this just Pinterest day? Only or Pinterest any of its with today, you want to look at pictures? today? I’m recording a podcast on Pinterest. So start from the bottom. That’s what I’ll say start from the bottom. Somebody who’s not familiar with it. They’re like, Oh, I didn’t even know that was a platform. How would you explain the platform and the opportunity it provides for entrepreneurs and small business owners?

Precious Rodgers 6:25
Yeah, so kind of just going back to what you just said about your daughter like she’s going there for inspiration, like Pinterest is a tool to help you find your solution to something and to also inspire you. So a lot of times when we are using Pinterest, we are going there because either we know that we’re searching for something, or some people just go there to scroll and they find inspiration from something. But like even if you’re going to look up nails that can lead to you getting on someone’s like Shopify or Etsy shop or whatever it is because now you know buying press on nails is a new thing. And then now you got to purchase from someone who found you on Pinterest. So Pinterest is a really great place for if you’re looking to feed the top of your funnel. And I love how you call it like a profit path. So it’s half of your profit. It’s a really good place for that. So people on Pinterest are coming there to look for something. And if you have a solution for them, they can maybe find you there. So it’s really good to get new people into your funnels and new people aware of who you are, what you do your content, your your services, your product, whatever it is.

Chris Davis 7:29
All right, so So let’s let’s get into some tactics because I can feel it. I can feel the digital marketers. They’re out there like, Okay, well, how do I use it? I don’t what do I do? You know? What would you? Let’s keep it basic. You know, I want you to hold my hand through this Precious. What does that profit pathway look like? On Pinterest? Is it click on a image go to a landing page? Do you take them somewhere else? Like, what is that ideal flow for a platform like Pinterest?

Precious Rodgers 8:01
Yeah, it depends on your goal. So if your goal is to build your email list, then I always recommend that you send someone directly to that landing page. You know, sometimes you want to send them directly to our website or a blog, which is okay. But people can get distracted. If I want to build my email list, I want to make sure that I’m sending you directly to my landing page, that’s going to make it easy yes, for you. Even when I have my clients, then there are people to their landing pages. I’m like, make sure there’s no other way. Like there’s no navigation bars, all you can do on this page is sign up for my email list. Like that’s all you can do. Or go back to Pinterest, you can’t go to the blog you can’t see I don’t even care, you know, like they like to put like maybe their logo or something like that you have to understand people from Pinterest do not care who you are, they care about the content, they will find out who you are once they get on your email list. So if you’re trying to grow your email list, you will send them to your landing page. If you’re trying to sell products, you can send them directly to the product. But I also encourage them to have something like a blog or something where they can send people there to get even more information. Because pinners can be in a place where they are planning things as well. So they’re still learning they’re not they might not be ready to buy they’re going to save the pin to come back to later so you still want to kind of build that awareness with them.

Chris Davis 9:17
That’s very that’s very interesting. I love your point of the of course no navigation people listen if you’re a digital marketer and you’re still allowing a navigation on a landing page, stop it, okay that

Precious Rodgers 9:33
they get into the mindset of like, well, if they don’t get this they can fight. Yeah, no, that’s not what you want

Chris Davis 9:39
is just confusing. So for the CEOs listening, if you have that digital marketer that’s building out landing pages with for navigation at the top. I’m not saying get rid of them, but I’m saying that you should question their strategic knowledge around conversions online. How about that? That’s a nice i

Precious Rodgers 9:58
like that. Like I really can Keep it, you know, you can’t do anything else on this page, but get this information. And I would say also, when you are sending people to your landing pages from Pinterest, you have to keep in mind that you’re sending people who do not know you. So I’ve had people come to me, and they’re like, well, these are the these pages work on Instagram. And I’m like, Well, usually they’re probably following you on Instagram, maybe you are talking about on your stories or in your caption, so they know more about it. So if you just send them to a page with just like a sign up and a picture of what it is, whatever it is, they might not sign up, because there’s not enough information there. For someone who’s cold to you who do not who does not know you. Whereas on Instagram, they might be warm to you. So it’s easy, yes, to quickly sign up for something because they don’t care what’s on the page, they already read something on your, your caption or something like that. So always keeping that in mind. Is that the type of traffic that is coming from Pinterest?

Chris Davis 10:53
Yeah, yeah, that’s good. That’s good. And another thing that you mentioned was the logo, saying that, you know, it’s not as important because they don’t necessarily know you yet. I think that’s a that’s a big statement from people who maybe do other forms of advertising or get a little more organic traffic of warm, you know, warm audiences. People love logos. Whatever reason, I get it, branding, positioning, you know, all of that stuff, I get it. But there are times as we’re discussing here, where you don’t need it. And it’s okay, it’s okay to send right page. And the focus be the thing that they clicked on. Give them more information about that thing. Give them a reason to say yes, get their email and then follow up. So all right, let’s keep going down this one of my favorite pages of any type of online process, profit pathway, sales funnel, whatever you guys want to call it. Is the thank you page. Are you seeing a different usage in my now that I’ve got traffic coming on Pinterest? So now Okay, I’m getting my bearings. Let me say this precious, let me let’s use this example, as we go through it. I’ve got a current landing page that’s working well, for organic traffic. I’m not paid advertising yet organic traffic, I posted on YouTube, maybe I post on Twitter, and both of them are driving to this page. And I’ve got that entire pathway built out. Could I change my source of traffic to Pinterest and expect the same results? Or Should my thank you page be a little more optimized for something else? Or would it work either

Precious Rodgers 12:31
way? What what is on the thank you page? Is it just like a regular like thank you for opting in. I mean, I always suggest for depending on the goal, and depending on what you have in like your services, or your um, like your product suite, or whatever it is. I like on my thank you page, I have what I call it a tripwire what many people call a tripwire. So it’s like a low ticket offer. Because right then in there, I want to give you an option to purchase something from me. And that way, once you know you’ve purchased something from me, I know like you are really interested in you know, Pinterest, not necessarily but it gives me a little bit more hope as we go down the line, especially whether it’s organic or paid, you know, as if I’m running paid ads, that’s a way for me to get a little bit of my ad spend back because I’m you know, I’m paying for emails. And if I’m doing organic, it’s just a good way to get a good sell. And then if not, I will have something on there that is kind of telling them what they can do next, or what they can expect from me next. So not necessarily, but I like to do that. So because once again, you’re still kind of in the introduction phase to them, you’re building that know like and trust with them right away.

Chris Davis 13:40
Absolutely. Absolutely. So for me, I’m thinking of I’m putting this thing in context. On Pinterest looking for what would I look for on Pinterest, maybe some? I would look.

Precious Rodgers 13:57
Really, really I’ve heard of real estate agents who do really well on Pinterest as well. It’s because you got to think we’re in a new time where the way people market things is different. Like you know, I follow people on Instagram who do like a lot of reels and stuff about their the homes that they have. Those can also be used on Pinterest. I’ve know a lot of people go on Pinterest to look for, you know, homes and inspiration and things like that for what they’re looking for. So you can definitely use it in that way. And I wanted to quickly add also on your thank you page, I would add I’m thinking about what you what how you nurture your audience. So if you’re someone who is like well, I have a Facebook group, and that’s where I nurture people a lot. That will be on your thank you page because you want them to join your thing, your Facebook group, or maybe it’s Instagram so it could be follow me on Instagram. So this is if you don’t have like a low ticket product or something. Let them know that next step which is where you best like nurture them at because that’s what you want to do next in your funnel.

Chris Davis 14:55
Yeah, and then nurture should be one step closer they should feel like they’re One step closer to you, your brand, the promise, whatever, however you’re

Precious Rodgers 15:05
building that, that understanding of them understanding who you are and knowing you now, because before they got on this page, they didn’t care about who you were.

Chris Davis 15:13
Yeah, yeah, absolutely. All right. So, so So all my digital marketers, you see, a funnel is a funnel is a funnel, right? Doesn’t matter if it’s youtube well, it matters. But the basic elements are there, what we start to talk about are the mechanics. Right? The mechanics do change. So let me shift gears really quick. Oh, by the way, I love your ecommerce tip, though, where you say drive them, you could drive them to the cart, drive them to a blog page. Yeah. Content page.

Precious Rodgers 15:43
Yeah, they kind of forget, you know, we think oh, well, I don’t want to write a blog or anything like that. But you can be very strategic about how you do a blog. So say, for instance, I had a client who sold um, vegan soaps, I said, you can make a post that say, five, five skincare products, five vegan skincare products. And you can list out your soaps in that that post. So that way, they’re getting information about your different types of soaps that you have and, and she had other products as well. And it doesn’t have to be other people’s products. But if you do have someone or you have maybe like an affiliate link or something like that, where it’s something that’s not competing with yours, you can talk about that as well or, you know, five ways to practice self care. And one of them could be talking about using like your products and things like that. So thinking about a way that you can do it, that doesn’t take up too much time. But it still allows you to highlight your products in a different way.

Chris Davis 16:33
Absolutely. And creativity is required always. What I like what I’m hearing and tell me if I’m wrong, I’m trying to be a devil’s advocate. But now you’ve turned me into. I’m transitioning because I can see it now. So press is telling me if I’m wrong. One of the differences from Pinterest and Instagram haven’t confirmed it, it just feels like it is based on how you’re talking is that each pin could have a different URL. Whereas on Instagram, you get you got one link tree if you want to have multiple, but it’s always linked in the bio, are you telling me on Pinterest, every picture that I have, or PIN or whatever they’re called, could have a URL and go to a different piece of content differently? Or something like

Precious Rodgers 17:17
that. Yeah, so every pin that you post, if it’s a static pin or a video pin, because there are different pin types to not overwhelm everyone, but the static and the video pins, which are the static pins are what most people are very accustomed to. They’ve been around since the very beginning. All those have their own specific link that you can link to someone specifically, I do recommend it being your website because Pinterest is going to prioritize that because that way they know you’re not just sending people to someplace that’s not safe, or spammy or things like that.

Chris Davis 17:46
Interesting. So there’s video on Pinterest. Listen, anybody.

Precious Rodgers 17:51
And there’s also idea. There’s so much they’re like me, you’re saying you use Pinterest like five years ago, I was thinking oh my god pinterest has changed.

Chris Davis 18:05
Okay, so we got to shift gears, we got to shift gears because somebody else is feeling bad too, that they didn’t know video was on was on pinterest should assume no, right? Let’s talk about the creator, the marketer? What type of content should I be creating? Am I creating memes? Am I creating stock imagery? Is it all based on my strategy? What are you seeing? That’s that’s highly effective on Pinterest in terms of imagery and video or whatnot? Media?

Precious Rodgers 18:32
Yeah, when it comes to your actual pin images, it should relate to your content. And you should think about what will get people to click. So if I have something for myself, it’s like if I just say like Pinterest marketing to that’s not convincing enough to make someone actually wants to click and go to, you know, whether it’s my blog posts on my landing page, I want to be more like, you know, five ways to improve your Pinterest marketing strategy overnight or something like that. That will get them to be like, Oh, well let me click and see what they’re talking about. So it’s really important to think about that when you are building out your pin image strategy. And then as far as like, there’s the idea pin side of things that I was talking about. And that is where you can use a lot of like your short form video content. But you want to make sure it’s valuable to people on Pinterest. So is it going to be bringing them value? Is it going to inspire them? Is it going to help them with a solution? Like if it’s just you dancing and pointing and talking about your breakfast? That’s not really something that’s going to be something that someone is looking for on Pinterest, whereas you know that maybe that that’s on your Instagram story? They care about that? Because now they’re following you, they care more about you. But on Pinterest, like I said, it’s really about the content, the value that you’re bringing. So that’s what you want to think about when you are building out your pin images.

Chris Davis 19:48
Yeah, and I think that what you’re what you’re really talking about is the difference of intent. Right? A lot of times people go to Facebook, tik tok Instagram for some form of entertainment. Have some form of hey, what’s going on in the world or, you know, whatever the case may be. Some people even go to Instagram to learn, I have learned that people go, and they don’t go to Google, I will go to Google, but they’ll go on Instagram search stuff, so I get it. But Pinterest does not have that entertainment factor per se, to the point where, if I’m on Pinterest, I’m looking for something. Right? You can trust that I’m here with intent. I cant always trust your intent on Instagram on Tik Tok, I don’t, I hope it’s to find something that I have a video to answer. But with Pinterest, it’s you can trust that the intent is I logged into here to go find something

Precious Rodgers 20:45
right you You’re there to discover something. Like I said, even if I’m going there just to scroll. The thing is when you log into Pinterest, your home feed or your smart feed is curated to your last few searches. So if I’ve been searching for recipes, like chocolate cake recipes, when I log back in, I’m going to still see a lot of chocolate cake recipes. I’m going to see it mixed in with whatever other things I’ve been searching for. So like my feed is curated to what I’ve been searching for. So even if I’m just scrolling, I’m probably going to be inspired by something that I wasn’t exact, maybe looking for. Same thing for like marketing. If I’ve been looking for marketing tips, I might be scrolling and now I see something about like how to, you know, grow my tiktok following on my Pinterest following. And maybe I didn’t know I was looking for that. But now I’m inspired to click on it and learn like oh, yeah, I can use some tips for you know, Pinterest or tick tock or whatever it is. So yeah, the intent is definitely different. Okay, so

Chris Davis 21:37
now now that I know that tick, was gonna say tiktok Pinterest is going to curate my personal fee based on what I’ve searched for, as a creator as a marketer who wants to use this platform now to get more visibility in my looking, how do I need to be optimizing my text under my pins? If for keywords? Or how does that go? How does Pinterest know that hey, this person searched this, you do this, let me put this in their in their feed next time they come back and search for it.

Precious Rodgers 22:08
Yes, I was waiting for us to get here. Keywords are a major key when it comes to Pinterest. Remember that is a search engine. So when you are pinning your content to Pinterest, the only way that it can be optimized and index is by you using the correct keywords that people are searching for. So if you haven’t keyword your content correctly, then I can’t find it because it’s not keyword it. The only caveat to that is if you are in a field that the picture can be optimized. So like Pinterest can read everything on your pin. So if I was to have like a chocolate cake, maybe I want to talk about cake. This is second time. If I have a chocolate cake on the pin image, Pinterest can read that and they can optimize it with cake or something like that. So if it’s something like that, they can, you know, they can maybe pick up on what you’re trying to talk about on this pin. But if it’s like for me marketing, there’s really no pictures that really describe marketing. Usually I’ll use like desk overlays or like keyboards, keyboards or something like that. But really, it’s my text that’s going to get Pinterest to the attention to make sure they are indexing it correctly.

Chris Davis 23:18
Okay. And I know one of the strategies on Facebook, I don’t know if this is still applicable. But there was a time where they were they were instructed actually, I do think this is still applicable. They were saying you want your pictures to look like they’re in there a picture from the viewers friend list. Instead of like these perfect stock images. They even ran tests where they found that a video shot on your cell phone were more highly viewed than the perfect well put together ones. I can see that. But on Pinterest, do you see that? Is there a case to be made where maybe you want to go stock imagery or more professional on Pinterest? Or is it more natural in the flow that people like to see there.

Precious Rodgers 24:06
So I would say the difference is that you don’t want to include too much they say don’t include too many like faces and things like that. Because once again, people don’t know you, they don’t care about you. So like on Facebook, if I’m scrolling, I see someone who looks familiar. Oh, it’s like a friend or something like that. Whereas on Pinterest once again, I’m not there for this I don’t care about like on the static images is like put more so either like it can be like a person where you’re kind of cutting off their face or something like that because it’s really about what the text is going to say what the content is going to say. I would say the caveat is like if you’re showing off like you know clothing or something more like as natural like habitat or something like that will be what I would say like if you have a candle showed a candle like on like a bookshelf or on a in table like where I can see it myself. So that way I’ll be more interested in that click than just like a candle By itself,

Chris Davis 25:01
I got it, it makes sense. And then for for the process of measuring the performance of my page, do I get metrics? Does this Pinterest give me metrics, impressions and clicks by pin? And is it just kind of like a black box and I have to cross my fingers and hope everything is working? What kind of insight does this platform give me?

Precious Rodgers 25:22
Now that’s gonna give you all the information on the back end. So you’ll be able to see like your impressions, your outbound clicks, your pin clicks, click through rates, engagement rates, um, there’s, there’s a lot of stuff in the back end, that you can look at, to kind of see people who are saving it to their boards and things like that. So you’re getting a lot of information, so that you can take that information and determine like, the type of content that people are really interacting with on Pinterest. So if you’re seeing like, for me, I noticed that my my posts about any strategy type of content that gets more clicks than anything else, because people are always looking for strategy tips. So that encourages me to create more content around strategy, so that I can send people that to those blog posts, or if I have like a freebie or something like that I can send people there as well. So it really gives you that ability to look at what is and isn’t working.

Chris Davis 26:16
Yeah, that’s a that’s a good one. I would imagine. If you were on the back end, and you saw that a particular pin had been added to someone’s board, more than the rest, you can probably glean from that, that that’s content that’s really resonating. And the beautiful thing about all these platforms, precious is that usually an indicator on one can be leveraged on another.

Precious Rodgers 26:41
Yeah, it definitely can be you can kind of, and I always tell people this when I am, like I say I call it Pinterest worthy content. So I will say when I’m sitting down to plan out my content, I’m making sure that the content that I’m creating one I can share, I can create a pin for it to drive traffic to from Pinterest. But I want to make it easy for myself, is it something that I can make a you know, I make a lot of video content. So I’ve got video gonna be something that people can be searching for YouTube isn’t going to be something I could pull content from for reals and tiktoks. Like, I want to make it easier for myself when I’m creating content. So that I know that I can use it across multiple platforms in a way that works for each of the platforms, because there is strategy behind every platform. And what works for one might not work for all of them. But yeah, they definitely are can work together.

Chris Davis 27:26
Yeah, so let me rewind, and just clarify, because I realize we’ve thrown out some terms and people may not be familiar with it. We’ve got pins, static pins, boards, and video I can’t remember just go through.

Precious Rodgers 27:46
So pin images are what you would normally see on Pinterest, when you log in, these are what you will design or create to pin your content. So they’re called pin images. And then there are different types of pin images. So they are static pins, which are just a image of static image, video pins, they have some kind of moving feature to them, they could be an actual, they’re just an mp4. mp4. So they can have something that’s just like an arrow pointing or it can be an actual video. And then there can also be carousel pin. So there are multiple pins on one pin, so like a carousel post on Instagram. But you can link to different places for each of the pins. So which is really cool. And then idea pins. This is the only one that does not leak to someplace specifically like you cannot add a link to it because the purpose of them is to inspire and give value on the platform. The only caveat is if you are a product seller and you’re verified, you can link your products. Or if you have affiliate, you can link your affiliates.

Chris Davis 28:51
Okay, I got it. No, no, how would I know what an idea pin is with respect to a regular one.

Precious Rodgers 28:57
Right now if you go on Pinterest that you’re going to see a lot of because there is the newest feature. They were released not too long while they were released last year. And so they push them a lot more just like any new feature or any platform. But idea pins you will usually see like at the top, on the right hand side, I believe it is like a little box that will give a number and the number is how many slides or pages is on the idea pen. So that can be up to 20 pages. And so you might see like one or you might see eight which means there’s eight different slots that you can go through. So people can be able to maybe give a lot of they could do a video maybe like slice it up so that it’s not just one long video or video and static images. So it’s good to like tell a story.

Chris Davis 29:41
Yeah, yeah, yeah, I think it’d be comparable to, you know, like reels or shorts. I think YouTube calls them but it’s content that you consume on the platform and doesn’t take you anywhere else. Yeah, so make the platform more sticky. And of course Horse, we should know that platforms love when you have content that keep people on the platform, and they’ll probably start to index your other pins and everything else when someone starts searching. So yeah,

Precious Rodgers 30:11
so it’s, it’s a good balance for them, because they’re like we’re giving people, you know, information while they’re on the platform. So that helps, of course, with their side of their business. But then they’re all also keeping like their static pins and, and video pins that link to wherever you want them to go. So it’s a good mix for Pinterest. And it’s a good mix for you as well, because everything is, you know, people when it first came out, they were like, well, I don’t want to do this, because, you know, we can’t link to anywhere, because that’s what we’re so used to is linking to wherever we want to go. But it’s like, there’s still a way to build your funnel out by introducing people to you from a video or short form video, short form content, and things like that, and then encouraging them to follow you after they watch it or something like that. So there’s still ways to make it work. Yeah. All right.

Chris Davis 30:57
So I feel like I have a decent understanding of of this platform, the opportunity given I’m a marketer, there’s some strategies over here that I know I can use on Pinterest as well. For the listener, who is inspired, perhaps this was the podcast that they’ve been waiting on. Just like, oh, I believe Pinterest. So what would you give them as like their starter steps with, with getting getting acclimated with Pinterest to start to see some results? We’re not trying to get rich overnight. We’re not trying to build a million followers or so if there’s followers on Pinterest. What are the steps they can take now and keep doing to truly start to have a presence on the platform? What would you recommend them get started with?

Precious Rodgers 31:49
So I’m glad you mentioned the the overnight because Pinterest is a platform that is going we call it like it’s a slow burn. And as a search engine, this is not something that’s going to work overnight. Everything when it comes to marketing will not work overnight. And this is something that’s going to help sustain your business because people can find your content on Pinterest for years to come because it is a search engine. So it’s not going anywhere, unless you delete it off your your website or something. So always keep that in mind is that it’s going to take a lot more time than you know you posting an image on another platform. But to start, I would suggest that you go research your audience on Pinterest, see what other people in your industry are posting on Pinterest, see if your content actually aligns there and it makes sense. And then you want to start doing your keyword research because that is a biggest like one of the biggest parts of it. And then you want to start thinking through how your your Pinterest marketing funnel can look. So it’s usually someone clicks on a pin, they go to maybe your landing page or blog post your products. And then you need to know what’s going to happen after they do that stuff. So how are you going to nurture them? How are you going to keep them aware of who you are so that you can actually turn pinners to profit?

Chris Davis 33:04
Yeah, it sounds like, for me listening to what you’re saying. One of the things that I would do is set aside some time and I wouldn’t try to do it all in one day. Maybe it’s 3030 minutes a day or so. And I’ll be looking for people in my industry and some out how are they using it? What kind of images are they creating? When I click what happens? Right? What page do they go to? Okay, this is an interesting page when I opt in what happens, right? We do a lot of reverse engineering. Yeah, we you don’t know how it’s working in their business. It’s all a facade for all we know, right? Everything looks good when you’re window shopping. But you can at least get a feel for the platform. Right? You’re not necessarily looking for this will work. This does work. Can’t label it as good or bad. Right? We can assess that. Okay, this is how they’re using it, and then start to put some stuff out.

Precious Rodgers 34:00
Right, because kinda like how you mentioned in the beginning, he was like pinterest won’t work for me. I actually get that a lot. And I’m like, Have you actually gone on Pinterest and see what other people in your industry are doing and see if it’s working for them? Because people love to say that. I mean, they said about all platforms. I’m like, we are not all here. It’s working for somebody. At least one person is working for somebody. So I know people it’s definitely working for Pinterest. Like I found one of my coaches via Pinterest. And funny. I mean, she’s a Pinterest. I’m one of my pitches, mentors, but like even me realizing when I was in her funnel, I didn’t know that at that point in time because I didn’t know much about funnels, but looking back I see how it works and when you’re able to see that you can see how other people can use it. Because it definitely can work for a lot more industries and people give it credit for is understanding how you can make it work for you.

Chris Davis 34:52
Yeah, and I think it’s worth a try. Again, you never know some some people they’re there. thing is YouTube, some Facebook, some Pinterest, some Twitter, whatever the case is, I hope you heard something today that you can put in practice, or have someone in your team put in practice. Can we can we say for at least the next 30 to 90 days precious, right? And then yeah, then you

Precious Rodgers 35:16
got to start, if you’re going to start marketing your business on Pinterest, you want to give it three to six months. Yeah, because of the fact that it is a search engine, it’s not going to work overnight. Pinterest has to index like your content, they have to see that you’re being consistent. So they know the type of content you’re putting out there. Just take it a day at a time. At the same time. Don’t overwhelm yourself, don’t try to do too much too soon, just one day at a time. Even if it’s like one a new pin a day to your content, that’s better than nothing. Do not send it to the same URL every single day, though, if you only have one piece of content. Pinterest might not be for you. Organically if you if you’re running ads that differently, but um, you want to send it to different pieces of content? Because that way it doesn’t look spammy. If you’re just sending it to like the same. I don’t know. landing page for the free offer every single day and Pinterest gonna be like, you’re not using it incorrectly.

Chris Davis 36:15
Yeah, yeah. All right. Well, great. So I would imagine precious you didn’t just come here to to bless us with this Pinterest knowledge, but you perhaps have a resource? Or is there something that people can connect with you on and get started themselves to help them go? Where can they find you? Where Where can they connect with you?

Precious Rodgers 36:35
Yeah, so I have what I call my pitches, profit builder. So this is a free resource. And it is a lux checklist. So it’s going to help you know the step by step process of my what I call my baddie framework, because I’m a Pinterest badass, so you can get all the steps that it takes to go from take pins from Pinterest to profit. So that is definitely something that we will make sure that it’s linked to. And then I am press Rodger. So P R E S, H, I’m like how do I spell my name? P R E S, H, r o d, g e r s across all platforms. So that is Pinterest, Instagram, as well as tick tock.

Chris Davis 37:16
Great, great. Well, we’ll have all of those links in the show note. Precious, thank you so much for coming on. And again, helping us wrap our minds around Pinterest for those of you who are experts. Thank you for bearing with us. Okay, but yes, thank you again, precious. I really appreciate it.

Precious Rodgers 37:35
Thank you for having me.

Chris Davis 37:36
All right. Great. I’ll see you online. Thank you for tuning in to this episode of The all systems go podcast. If you enjoyed it, make sure that you’re subscribed at the time of recording the all systems go podcast is free to subscribe to, and it can be found in Apple podcast, Google podcasts, YouTube, or wherever you get your podcasts new episodes are released every Thursday, so make sure you’re subscribed so that you don’t miss out on while you’re at it. Please leave us a five star rating and review to show some love but also to help future listeners more easily find the podcast so they can experience the value of goodness as well. We’ve compiled all resources mentioned on the podcast, as well as other resources that are extremely valuable and effective at helping you grow your marketing automation skills quickly. And you can access them all at allsystemsgopodcast.com Thanks again for listening. And until next time, I see you online. Automate responsibly, my friends