As we are officially in 2024, it is always good to look back at what the previous year brought us. Though many entrepreneurs experienced trying times there was quite a bit of…
Segmentation has been one of the most confusing areas of marketing. Feel free to ask a room of diverse marketers if they have a good handle on segmenting their contact database, and…
Software discount season is upon us. I’ve been patiently waiting for as many of my top apps to announce their pricing before creating this post. Below I have compiled a list of…
How many times have you heard the phrase “less is more”. As much as I hate cliche’s this one continues to reign true. The more businesses I help grow the more I…
Despite some of the worst “hype marketing” I’ve experienced, from one of my most trusted tools, ThriveCart did deliver a huge update to their platform. They, following an apparent trend in the…
Marketing online today requires passing data between a variety of tools and applications. It is to the digital marketers’ advantage to use these technologies for their aid in producing massive results for…
I’ve been automating marketing, and sales, for a long time now (almost a decade) and you would think I’ve learned all there is to know (especially with the level of success I’ve…
All website owners, especially those using WordPress, will inevitably face the event where something you do on the backend causes your website to break. It can be as simple as updating a…
Software that allows you to capture the contents of your screen (in the form if image and video) is a relatively new landscape and extremely valuable. This type of software provides a…
The common adage in marketing and sales goes as such…”The fortune is in the follow up”. This statement is true in all aspects, when you are actually following up with your leads…
Funnel mapping software is an essential visualization tool for marketing online. It is more than important for automated marketing professionals (aka Automation Service Providers), it’s critical. The importance of this type of…
Capturing data is at the core of digital marketing. All of your efforts will fall infinitely short without the ability to make information submission easy. To our benefit, there are many software…
There is something to be said with owning your own online assets. Breaking free from the requirements of service agreements that platforms mandate in order to keep your account, and community, in…
In this month’s Marketing Automation Report, Chris will discuss software options for WordPress-based personalization. Website personalization is the ability to display customized messaging on a single page for multiple visitors. It is…
In this month’s Marketing Automation Report, Chris will discuss conditional content and give you an idea of what that looks like relative to your CRM. Conditional content is not necessarily new technology,…
The need for software that allows you to stream live video online has really hit an uptick. I think the trend was bound to hit its exponential growth, but COVID-19 has really…
The need for displaying data in a way that’s clear and easily actionable is a growing need as more people rely on software to help run their business. Yet, many marketing platforms…
Segmentation is the super power of marketing automation. Done correctly, you will not only be able to easily locate any lead throughout the customer journey but also hit them with relevant messaging….
Capturing information online is often referred to as the “front door of your system” by Chris as he teaches and instructs digital marketing professionals on how to automate their lead generation. However,…
This edition of the Marketing Automation Report will cover some of the software Chris is currently using to increase his productivity, how he’s using them, and if he recommends them for your…
