The Importance of Delivery
Ep. 58 – Are you putting as much effort into your delivery process as you are to your marketing and sales? Allowing the customer journey to…
How to Use FREE in Your Marketing
Ep. 57 – Do you ever wonder if you could be getting more out of your free offer? Free can be very powerful leveraged correctly, but…
Eliminating Consideration Creep
Ep. 56 – Have you ever heard of consideration creep? If you have then you know that it can be frustrating yet simultaneously exciting. Even if…
What I’m Thankful For
Ep. 55 – After a doozy of a year, Chris takes a step back to slow down and recalibrate his mind and heart on what he’s…
Creating a Profitable Web Presence
Ep. 54 – With social media marketing at an all time high many believe that the necessity for a web presence has become obsolete, but that’s…
3 Simple Automations for Service Based Businesses
Ep. 53 – Do you, as a service based business, feel you’re following up with 100% of your leads 100% of the time? If not, you…
The Case for Conditional Content
Ep. 52 – Have you been struggling while seeking for a way to strengthen your messaging, personalize your customers experience and separate your business from the…
Automation Gone Wrong: Even the Best Mess Up
Ep. 51 – Have you ever heard or believed that once you become a master at automation your execution will be flawless? Unfortunately, that’s not exactly…
The Monolithic Marketer
Ep. 50 – Do you find yourself following other businesses lead when it comes to advertising, marketing, sales and strategy in general but you’re not getting…
How to Automate with Purpose
Ep. 49 – Do you feel like you’re automating is truly working for you? A lot of times marketing professionals learn the art of automation from…
How to Simplify Your Automations
Ep. 48 – Are you guilty of overcomplicating your automations? It can be an easy thing to do when there are so many open ends and…
The Sexy and Not-So-Sexy Side of Success with Automation
Ep. 47 – When it comes to building automated workflows, as a marketing professional all of the arrows, colorful boxes and tags are exciting. However, that’s…
3 Automation Building Commandments (ABCs)
Ep. 46 – Building automations isn’t easy. To be successful as a marketing automation professional you have to acknowledge the reasons building automations are difficult and…
Beware of Bypassing Process
Ep. 45 – Process is everything, but it requires discipline. Skipping any step in a process you have defined can introduce detrimental variables to your business….
How to NOT Follow the Leader
Ep. 44 – It can be so easy to follow the influencers, mimicking the strategies and tools they use, but is that really what’s best for…
Contextual Call to Actions
Ep. 43 – Are you using Call to Actions but feeling they aren’t getting the results you’d like for yourself and your clients? Context matters in…