How to Break Free from “Platform Imprisonment”
Ep. 17 – This episode will cover how most entrepreneurs are enslaved by the tools they use and don’t even realize it. If a particular tool…
Sales vs Marketing Automation. Which Is More Important?
Ep. 16 – This episode describes the difference between sales and marketing automation. Too often are they lumped together as being the same when in fact…
Why Marketing is So Exhausting and Exhilarating
Ep. 15 – This episode covers the emotional rollercoaster of marketing. Any real marketer knows the exhaustion and elation they feel after a successful launch, or…
How to Deal with “Automation Guilt”
Ep. 14 – This episode covers a topic that may be reserved for the more advanced marketers, however, if you continue to execute correctly and grow…
Marketing Software Companies Do Not Equal Marketing
Ep. 13 – This episode Chris serves as the referee between marketers and marketing companies. He is blowing the whistle and calling a timeout so that…
What is a CRM and Do You Need One?
Ep. 12 – A CRM has been a long time tool of the salesperson. However, often times marketers find themselves wondering if they need one. In…
State of Landing Pages
Ep. 11 – This episode I discuss what is going on with landing page software. Within the last 5 years the landscape seems to have taken…
What is a Marketing Layer?
Ep. 10 – In this episode you’ll learn an approach that I have always taken in marketing but haven’t always been aware. I’m big on automation…
3 Stages of Automating Your Income
Ep. 9 – Do you know what the process of achieving automated income looks like? Many people don’t yet they have high expectations of producing such…
Target Practice
Ep. 8 – This episode you’ll learn how to hit your target audience with specific messaging to get them to take action. I call it target…
The Automation Ambulance
Ep. 7 – This episode will cover what happens when you need to call in an emergency for your marketing. What do you do when you…
“Mistake-Less” Marketing Automation
Ep. 6 – This episode will cover how to execute automated marketing with the least amount of mistakes. This is especially critical for launching new products…
Getting the Most Out of Technology
Ep. 5 – Have you struggled with effectively implementing technology into your business? Join the club. Most business owners struggle with both technology and marketing. Which…
The Significant Six
Ep. 4 – Every business is operated by the same systems in order to perform its day to day functions. These systems, however, are often clarified…
State of Small Business Automation (Part 2)
Ep. 3 – Where is the competition? This is the question answered in today’s episode as Chris explores the current landscape and what is available to…
State of Small Business Automation 2020
Ep. 2 – In this episode Chris takes you on a historical journey of the marketing technology landscape and how it has changed over the years…