183 episodes

Looking to go deeper with marketing automation? Join Chris L. Davis from Automation Bridge reveals strategies how to properly implement marketing automation to scale your business without exhausting yourself. Listen and learn proven principles, discovered by working in fast scaling marketing and technology startup environments, that will save you from making common mistakes and traps many entrepreneurs fall into. Since 2012, Chris has coached hundreds of small businesses and consulted with some of the most prominent tech startups affording him a comprehensive understanding of what automation looks like for all types of business models. That experience, coupled with his unique way of creating clarity out of complexity will make the listening experience enjoyable and topics easily consumable. You'll laugh, you'll learn, and when put to practice, your business will grow...automatically.

All Systems Go! Marketing Automation and Systems Building with Chris L. Davis Chris L. Davis: Marketing Automation Expert

    • Business
    • 5.0 • 69 Ratings

Looking to go deeper with marketing automation? Join Chris L. Davis from Automation Bridge reveals strategies how to properly implement marketing automation to scale your business without exhausting yourself. Listen and learn proven principles, discovered by working in fast scaling marketing and technology startup environments, that will save you from making common mistakes and traps many entrepreneurs fall into. Since 2012, Chris has coached hundreds of small businesses and consulted with some of the most prominent tech startups affording him a comprehensive understanding of what automation looks like for all types of business models. That experience, coupled with his unique way of creating clarity out of complexity will make the listening experience enjoyable and topics easily consumable. You'll laugh, you'll learn, and when put to practice, your business will grow...automatically.

    Increased Sales Conversions by the Numbers feat. Scott Moran

    Increased Sales Conversions by the Numbers feat. Scott Moran

    Ep. 183 - Chris sits down with Scott Moran, co-founder of SamCart, the leading checkout solution for digital creators. Scott shares eye-opening data from SamCart's 2023 Creator Profit Report, including the surprising number of clicks needed to power a six-figure business, the conversion rates of different traffic sources (You may be surprised at the top performer), and the critical importance of generating repeat sales from existing customers. He also shares actionable insights on maximizing customer lifetime value, expanding product offerings, and leveraging data-driven analytics to identify growth opportunities. Don't miss this episode packed with valuable strategies to increase sales conversions and drive sustainable revenue growth for your business.
    What You'll Learn:
    3:01 - Scott shares the original inspiration and mission behind creating SamCart7:47 - How SamCart revolutionized the checkout experience compared to other tools19:09 - The key conversion-focused features and designs that SamCart provides24:23 - How many monthly clicks it takes to power a six-figure online business28:26 - How the conversion rates of different traffic sources compare - according to data34:31 - Why repeat customers are so critical38:44 - Ways to effectively increase customer lifetime value and average order value42:10 - What differentiates the analytics and dashboards in SamCart compared to other payment processors51:41 - Where you can access the full 2023 Creator Profit Report and learn more about SamCartResources:
    SamCartThe 2023 Creator Profit ReportSubscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

    • 55 min
    3 Email Platforms That Get Segmentation Right and What's Missing From All of Them

    3 Email Platforms That Get Segmentation Right and What's Missing From All of Them

    Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement. Chris also reveals one feature that shockingly none of these platforms have fully nailed down yet. This episode is a must-listen for all marketers! Whether you're an email marketing pro or just getting started, you’ll walk away with valuable tips to level up your segmentations and campaigns.

    What You'll Learn:
    1:12 - The importance of segmentation in marketing and advertising and how its role has evolved over time4:20 - How Klaviyo handles email segmentation and its key strengths and weaknesses8:55 - What feature Klaviyo lacks that makes it problematic for segmentation11:30 - The aspects of segmentation ActiveCampaign excels at compared to other platforms14:45 - A major issue ActiveCampaign has when it comes to managing and accessing segments17:20 - How HighLevel's segmentation capabilities compare to Klaviyo and ActiveCampaign21:25 - One critical segmentation feature that is missing across all three platforms discussedResources:
    KlaviyoActiveCampaignHighLevelDripSubscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

    • 26 min
    Buyer Beware, The Cost of Using the Wrong Software feat. Kronda Adair

    Buyer Beware, The Cost of Using the Wrong Software feat. Kronda Adair

    Ep. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you better learn how to strategically select software that aligns with your needs, integrates seamlessly with your systems, and avoids data imprisonment. Avoid the costly mistake of choosing the wrong tools for your business by hitting play on this episode!



    What You'll Learn:


    0:00 - Intro3:51 - The stress your business may face when using the wrong software6:47 - How to create an effective job description for the software you need12:03 - Which website builders should be avoided for marketing purposes18:52 - The major drawbacks of using email marketing tools like MailChimp and Constant Contact27:38 - Which onboarding platforms will limit you in terms of data access and integrations37:18 - The limitations with using course platforms like Kajabi, Thinkific, and Teachable46:59 - Chris’s personal experience with community software and how it affected his membership retention51:38 - Why it’s crucial to back up your data and document your systems and processes56:39 - Updates Kronda has made to the CRM to Sales service to streamline the process

    Resources:


    Book a Power Hour with KrondaBad Business Software is Costing Your BusinessSubscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

    • 1 hr 1 min
    Back in Action: A New Focus for Personalizing Your Marketing

    Back in Action: A New Focus for Personalizing Your Marketing

    Ep. 180 - After a short hiatus, Chris is back and dishing out his big plans for the podcast in 2024, announcing that segmentation will be a major focus this year. He reflects on the need for consistency and planning in business, promises more engaging content and interactivity with live-streaming episodes, and outlines all the new offerings coming for podcast listeners and community members including webinars, frameworks, Q&As and more. Tune in to find out how Chris plans to double down on lead segmentation, the secret sauce he credits for his biggest marketing successes, and how you can master this critical but often neglected skill yourself in 2024.


    What You'll Learn:
    1:13 - Why Chris took a hiatus from podcasting at the end of 20234:14 - Why the "just do it" mantra can be dangerous when starting a business6:24 - The theme and focus for the All Systems Go! podcast in 202415:05 - The secret sauce Chris credits for his biggest marketing successes16:40 - What segmentation training and resources are available for members19:09 - What is included in the revamped Automation Bridge membership offering
    Resources:
    ASG 019 - Stop Executing and Do This InsteadSubscribe to the Automation Bridge YouTube ChannelStart Your Automation Bridge Community MembershipWatch the 3 Segments Webinar Training

    • 25 min
    Season 2 Finale & What to Expect

    Season 2 Finale & What to Expect

    Ep. 179 - This season finale previews the exciting new direction for the All Systems Go! podcast for the upcoming season 3. Chris explains how future episodes will focus on an agnostic approach to the strategic selection of software and the intelligent implementation of it in your business. He highlights specific past episodes to revisit and talks about the new live streaming format with a studio audience and software unboxings on YouTube. He also shares how you will be able to get your most burning software and use case scenario questions answered directly. Tune into this finale for a sneak peek at what's to come in Season 3 and to ensure you don't miss the latest software insights when the podcast returns!

    • 18 min
    Is SmartSuite the Missing Tool In Your Stack? feat. Avi Hercenberg

    Is SmartSuite the Missing Tool In Your Stack? feat. Avi Hercenberg

    Ep. 178 - Chris invites on Avi Hercenberg, VP of Partnerships at SmartSuite, to discuss how this powerful work management platform bridges the gap between databases and project management. They dive into SmartSuite's features including robust automation, cross-platform integrations, task management, data rollups, and permissions in an effort to help you identify if SmartSuite is the missing tool in your tech stack. Avi provides tips on how to approach SmartSuite coming from other software like Airtable or ClickUp. They also discuss SmartSuite's focus on serving small businesses versus chasing enterprise accounts.

    • 41 min

Customer Reviews

5.0 out of 5
69 Ratings

69 Ratings

acie1972 ,

An Outstanding Podcast!

I have been looking for an informative podcast on business automation, and so far this show has exceeded my expectations, and I am just four episodes into it.

I highly recommend this podcast to any entrepreneur who is looking to create systems to manage and grow their business.

Chris is an engineer who is also a natural entrepreneur. He knows how to relate powerful concepts in a concise and easy manner; which also makes him an excellent teacher.

Erfan-ahmadizadeh ,

Full of invaluable points

This podcast provides fresh and useful tips for implementing marketing automation professionally. If you wanna lose amazing points about marketing automation, pls don’t listen to this!

Antony Cellpros ,

Thank you

This podcast has already been invaluable to me. We have been running our sales business for over 10 years and I wish this was something we had discovered a long time ago, the principles being taught are going to change the trajectory of our business forever, thank you for being so generous with the information and tools needed to develop our business into the next level

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