As we are officially in 2024, it is always good to look back at what the previous year brought us. Though many…

Segmentation has been one of the most confusing areas of marketing. Feel free to ask a room of diverse marketers if they…

Text Message marketing is hot right now. If you want a way to reach your audience that boasts a 98% open rate,…

In today’s world, it seems that everyone is always on their phone, either texting or scrolling through social media feeds, 98% of…

Last month, our founder Chris L. Davis decided to revisit the email marketing landscape and what is available now. In this post,…

If you have heard the phrase going around that “Email is Dead” then don’t believe the hype. Email is very much alive…

Is email still an effective channel for marketing? Absolutely. Nearly everyone has at least one email address (many have multiple) and as…

How many times have you heard the phrase “less is more”. As much as I hate cliche’s this one continues to reign…

The need for displaying data in a way that’s clear and easily actionable is a growing need as more people rely on…

Segmentation is the super power of marketing automation. Done correctly, you will not only be able to easily locate any lead throughout…

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